Social Media Strategist, Sarah Mincher, presents 12 Twitter marketing tips aimed at growing and optimizing your small business Twitter account. Visit http://digitalsherpa.com for more!

1. 12 in 12:
Twitter Marketing
Tips For
Small Business
Owners

2. Tip 1. Optimize Your Profile

3. Tip 2. Be Consistent

4. Tip 3. Interact
Customers who engage with
companies via social media spend 2040% more money with those
businesses than other businesses
Source: Bain & Company

5. Tip 4. Use Keyword Hashtags
Tweets that include 1-2 hashtags
receive 2X more engagement than
those without
Source: Buddy Media

6. Tip 5. Include Website Link In
Tweets
Tweets with links receive 86% higher
retweet rates than tweets without links
and 92% of users engagement with a
brand’s Tweets are link clicks
Source: Linchpin SEO

7. Tip 6. Beware of Auto Direct
Messages
Study suggests
AutoDM use led
to a 245%
increase in
unfollow rate
Source: Optify

8. Tip 7. Ask For A Retweet
“Please Retweet” receives a 51%
retweet rate, “Please RT” receives a
39% retweet rate
Source: Dan Zarrella

9. Tip 8. Don’t “Tweet Longer”
Tweets with less than 100 characters
have a 17% higher engagement rate
Source: Dan Zarrella

10. Tip 9. Photo Tweets
Tweets using
Pic.Twitter.com are
94% more likely to
be retweeted
Source: Dan Zarrella

11. Tip 10. Schedule Tweets
• Hootsuite
• SproutSocial
• Buffer

12. Tip 11. Monitor Brand Mentions
Engage brand
relevant
conversations
to react quickly
and efficiently

13. Tip 12. Twitter Chats
Find A Twitter Chat
Source: Social Media Examiner

14. Thank You For Attending!
Tweet Us Your Questions
Or Comments
@DigitalSherpas
#12in12