12 Twitter Marketing Tips for Small Business Owners & Marketers

3,149 views

Published on

Social Media Strategist, Sarah Mincher, presents 12 Twitter marketing tips aimed at growing and optimizing your small business Twitter account. Visit http://digitalsherpa.com for more!

Published in: Marketing, Technology, Business
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,149
On SlideShare
0
From Embeds
0
Number of Embeds
1,293
Actions
Shares
0
Downloads
78
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide

12 Twitter Marketing Tips for Small Business Owners & Marketers

  1. 1. 12 in 12: Twitter Marketing Tips For Small Business Owners
  2. 2. Tip 1. Optimize Your Profile
  3. 3. Tip 2. Be Consistent
  4. 4. Tip 3. Interact Customers who engage with companies via social media spend 2040% more money with those businesses than other businesses Source: Bain & Company
  5. 5. Tip 4. Use Keyword Hashtags Tweets that include 1-2 hashtags receive 2X more engagement than those without Source: Buddy Media
  6. 6. Tip 5. Include Website Link In Tweets Tweets with links receive 86% higher retweet rates than tweets without links and 92% of users engagement with a brand’s Tweets are link clicks Source: Linchpin SEO
  7. 7. Tip 6. Beware of Auto Direct Messages Study suggests AutoDM use led to a 245% increase in unfollow rate Source: Optify
  8. 8. Tip 7. Ask For A Retweet “Please Retweet” receives a 51% retweet rate, “Please RT” receives a 39% retweet rate Source: Dan Zarrella
  9. 9. Tip 8. Don’t “Tweet Longer” Tweets with less than 100 characters have a 17% higher engagement rate Source: Dan Zarrella
  10. 10. Tip 9. Photo Tweets Tweets using Pic.Twitter.com are 94% more likely to be retweeted Source: Dan Zarrella
  11. 11. Tip 10. Schedule Tweets • Hootsuite • SproutSocial • Buffer
  12. 12. Tip 11. Monitor Brand Mentions Engage brand relevant conversations to react quickly and efficiently
  13. 13. Tip 12. Twitter Chats Find A Twitter Chat Source: Social Media Examiner
  14. 14. Thank You For Attending! Tweet Us Your Questions Or Comments @DigitalSherpas #12in12

×