Need help with your social media strategy? I've complied a slide deck to assist me in explaining some of the best practices for the four most used social media platforms by college students.

1. SOCIAL MEDIA
BEST PRACTICES

2. 92%Of college students check their
social media DAILY.
(Pew Study)

3. SOCIAL MEDIA BEST PRACTICES
CONSISTENCY
All images and voices should be
similar across platforms.. Or at
least sign your posts.
STOP SELLING
Follow the 70/20/10 rule. 70% of
your content should just be you
talking, 20% sharing, 10% selling.
BE HUMAN
Consumers want to interact with a
person that has values and likes
and personality!
SET GOALS
The numbers are important so you
see what is working and what is
not. Track where you are and
where you want to be.
SOCIAL LISTENING
Be sure to search for when others
are mentioning you. It is necessary
to respond quickly and stay active!
USE KEYWORDS
The more you use words that other
use to search you, the better your
chances are to rank on Google.

4. MOST USED SOCIAL MEDIA BY COLLEGE STUDENTS

5. FACEBOOK
It’s where you need to be.. Isn’t it? 1

6. FACTS ABOUT FACEBOOK
Website Complimenter
You just have to be there because it’s
where people are going to look for
you.
Pay to Play
Don’t expect to reach too many
people or have a ton of engagement..
You only reach 5-15% of your
audience organically.

7. BEST PRACTICES FOR FACEBOOK
◉ Daily(ish) Posts
◉ Always have a visual
◉ LIVE VIDEO!!!!!!!!!
Facebook is all about the latest and the greatest, you have to
stay on top of it or your impressions will drop.

8. YOUTUBE
The second largest search engine on the web. 2

9. YOUTUBE VIDEO IDEAS
◉ Tutorials
◉ Behind the Scenes
◉ Q&A’s
◉ Tours
◉ Facebook Live Videos

10. OPTIMIZE
Write long descriptions, Name in every title
ATTENTION
First 15 seconds
PLAYLISTS
Organize your videos

11. INSTAGRAM
Easiest way to send a message 3

12. BEST PRACTICES FOR INSTAGRAM
◉ Location Search
◉ Follow Lots
◉ Use Hashtags (comments)
◉ Themes
If you get someone to follow you, they will likely see all of your
posts.

13. Twitter
The fastest moving social media 4

14. MOVE QUICKLYLife moves fast, so we must also!
Tweet live events and urgent messages

15. “Marketing is no longer about the
stuff you make, but about the
stories you tell