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Content Jam 2016: Influencer Marketing with Brian Fanzo

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We are all famous to a few people. But who is influencing your target audience?
The face of the influencer has changed. Celebrity endorsements drive fewer conversions than mommy bloggers. Why? People buy from people they know and trust and or people they can relate to.
Brian Fanzo shares how to leverage social listening tools to discover, engage, and leverage the right influencers for your business.

Published in: Marketing
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Content Jam 2016: Influencer Marketing with Brian Fanzo

  1. 1. Identifying The Girl/Boy Next Door.. Think Like An Influencer @iSocialFanz
  2. 2. ACCESS Provide People - Places - Products - Experiences @iSocialFanz
  3. 3. Digital customers aren't limited to where they live or who they know! So why are we still treating customers like they're dumb?
  4. 4. Nobody Wants To Be Sold To or Told Where To Go or What To Do But everyone wants their voice to be heard
  5. 5. 92% OF CONSUMERS TRUST ONLINE RECOMMENDATIONS FROM PEOPLE THEY KNOW Nielsen
  6. 6. BRAND ADVOCATES ARE 70% MORE LIKELY TO BE SEEN AS A GOOD SOURCE OF INFORMATION BY PEOPLE AROUND THEM Nielsen
  7. 7. Control is an illusion. Perfection is a fairy tale!
  8. 8. WHO WAKES UP AND ASKS: WHAT'S MY FAVORITE BRAND POSTING ON SOCIAL MEDIA TODAY? TRUSTS A LOGO NOBODY
  9. 9. Influencer Marketing bridges the trust gap between the audience and the brand!
  10. 10. 1. Social Amplifiers 2.Thought Leaders 3. Subject Matter Experts which is best for your brand? Three Types of Influencers:
  11. 11. Identify audience needs, wants, desires Define what success looks like for your brand
  12. 12. No two influencers are the same!
  13. 13. Once Influencers Are Identified Answer What's In It For Them Provide Open Communication
  14. 14. The amount of influence someone has isn’t based on the size of their following rather the TRUST they have with the audience!
  15. 15. How Can Brands Relate, Build Trust and Still achieve Business goals?
  16. 16. It's the brands job to Keep It Simple Stupid! It's The Influencers Job To create Great Authentic Content
  17. 17. GREAT CONTENT IS DETERMINED BY YOUR AUDIENCE NOT THE BRAND
  18. 18. 81% OF US RESPONDENTS INDICATED THAT FRIENDS' SOCIAL MEDIA POSTS DIRECTLY INFLUENCED THEIR PURCHASE DECISION Forbes
  19. 19. UP-CYCLE GREAT CONTENT TURN IT INTO "SNAPCHATABLE" PIECES OF CONTENT FOR THE CHANNELS WHERE YOUR AUDIENCE LIVES!
  20. 20. Ok Now You're Overwhelmed Bad News: There's No Easy Button Good News: Social Video Is The Great Equalizer
  21. 21. 53% of online adults use video to research a recent purchases Forester
  22. 22. 40% of millennials say YouTube Creators understand them better than their friends! YouTube CEO at Vidcon
  23. 23. The Most Powerful Phrase on Live Video is: "I Don't Know"
  24. 24. Nobody Will Ever Say: You're Helping Too Much You're Providing Too Much Value You Care Too Much
  25. 25. Nobody wants to be an Influencer When They Grow Up! But anyone could be your girl/boy next door
  26. 26. @iSocialFanz Everywhere www.ISOCIALFANZ.COM

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