Highlighting experience in sports marketing, content creation, photography, and management.

1. Diane Meifert
https://www.linkedin.com/in/diane-meifert-aba88790/ • (630) 800-0537 • diane.marya.m@gmail.com
Ambitious French-speaking business student with leadership experience and a strong
enthusiasm and passion for marketing and the National Hockey League
EDUCATION
Jon M. Huntsman School of Business, Utah State University, Logan, UT
Masterof Business Administration May 2019
Emphasis in Business Analytics and Marketing
VP of Marketing, Master of Business Administration Association
Maintaining 3.92/4.0 GPA while working 25-70 hours per week
Bachelor of Science, Business Administration May 2017
Bachelor of Science, Economics; Minor in Human Resource Management
Bachelor of Arts, Marketing; Minor in French
National Collegiate Scholar, USU Aggie Scholar
Relevant Coursework: Strategic Sales Management and Sports Management
Maintained 3.62/4.0 GPA while working 30-70 hours per week
EXPERIENCE
General Manager, USU Hockey Team, Logan, UT 7/17 – Present
 Work directly with USU Hockey leadership to manage the general organization and
operations of the team, including: travel, marketing, game day operations, scheduling,
fundraising, budgeting, and community outreach
Marketing Graduate Assistant, USU Campus Recreation, Logan, UT 7/17 – Present
 Manage over 60 social media pages on Facebook, Instagram, Twitter, and YouTube,
increasing the number of followers by 3,000 in one year
 Engage in a variety of marketing initiatives including social media, advertising,
promotions, branding, campus outreach, web development and design, email marketing,
video creation, signage, and staff training
 Utilize strong proficiency with Adobe Creative Cloud to develop highly creative concepts
and progressive use of marketing trends effective for a unique college audience
Director, Strong Beautiful Capable, Logan, UT 7/17 – Present
 Manage all marketing efforts including content creation and social media management
 Seek funding for scholarship fund to benefit survivors of sexual assault/violence
Marketing and Game Day Operations Manager, USU Hockey Team, Logan, UT 8/14 – 7/17
 Create marketing promotions for improved ticket sales, successfully increasing game
attendance by an average of 500 fans per game, boosting revenues by approximately
$45,000 per season
 Approach businesses for sponsorship opportunities, acquiring additional revenue of
$5,000-$15,000 per season
 Manage game day operations for all home hockey games by providing customer service,
overseeing cashiers, and supervising game volunteers as team lead, using motivation to
help achieve objective