Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Value Added Services and WebRTC

1,521 views

Published on

WebRTC Japan 2016 Keynote - Jim Machi

Published in: Technology
  • Be the first to comment

Value Added Services and WebRTC

  1. 1. 1COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Value-Added Services and WebRTC Jim Machi SVP Product Management and Marketing February 15, 2016
  2. 2. 2COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. What We Do Provide Cloud-Centric Communications Infrastructure and Applications to Enable an Agile Network › New Services and New Way of Providing Services for: § IMS / VoLTE § Enterprises § IoT § OTT
  3. 3. 3COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. WebRTC Has Similar Characteristics as VoIP Hype  Cycle   Seminal  Event   Revolu4onary   Technology   Integrated   Communica4ons   Stages  of   Deployment   Ecosystem   Architecture   Scrambling  
  4. 4. 4COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Current State of WebRTC – Are We There Yet? 2011   2013   Today   2014   2012  
  5. 5. 5COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. WebRTC Ecosystem Overview
  6. 6. 6COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Browser Progress
  7. 7. 7COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Business justification for WebRTC Lower  costs   Raise  revenues   Add  Value  
  8. 8. 8COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Enterprise Challenges › Service (High Value) Customers Better While Reducing Cost! › Analytics › Expect Excellent Mobile Experience › BYOD › Codec wars ✗ ✗
  9. 9. 9COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Options to Address the Enterprise Challenges › Utilize Big Data / Analytics › Integrate Social Media › Integrate Video › Security › Integrate Smartphone › Cloud Deployment › WebRTC Gartner: “By 2019, WebRTC will be utilized for 15% of enterprise voice and video communication, up from less than 1% today."
  10. 10. 10COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Service Provider Challenges v  Issues / Challenges ›  Declining Overall Revenue §  Value-Added Service Revenue Loss to OTT Apps §  Peer to Peer Connectivity from OTT Apps §  All You Can Eat Connectivity ›  CAPEX/OPEX Spending to Revenue ›  Competition from New Fangled Service Providers §  Microsoft, Facebook, Google ›  Interop with Many Networks ›  Advertisement revenue
  11. 11. 11COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Move to “Enterprise IT” Deployment Model ›  NFV/Cloud ›  Service Agility Provide Services to Increase Customer Loyalty ›  Service Continuity ›  Interop Options to Address the Service Provider Challenges New/partner  services?   Voice/Video-­‐based?   Ver4cal?   ?   v  Deploy New Apps and Services
  12. 12. 12COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Value-Added Services are Changing
  13. 13. 13COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. VoLTE Enables Rollout of New Applications v  VoLTE-IMS Network ›  Provides an end-to-end all-IP platform for deployment of innovative new applications ›  Facilitates tight integration of application mashups through concurrent data transmission capabilities ›  Supports commercial bundling of voice, video, and messaging services with complementary applications ›  Extends service provider reach from smartphones to non-SIM devices such as tablets Home IMS Network Called Network IPX Transit Provider App Servers Vertical Applications
  14. 14. 14COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Value Added Services 2.0 Tradi4onal  Telephony   Web  Telephony  
  15. 15. 15COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. SIP / IMS App WebRTC – SIP GW Signaling / Transcoding Rich Media Mixing (Voice / Video Conference, Stream, Record) Engine Needed for Value-Added Services
  16. 16. 16COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Engine Needed for Value-Added Services
  17. 17. 17COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Key WebRTC Value-Added Service Problems to Solve v  Interoperability v  Scalability v  Integration into Mobile Architecture v  Centralized Recording
  18. 18. 18COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Browser to “something else” eNodeB   eNodeB   NodeB  
  19. 19. 19COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. WebRTC to SIP/PSTN Interworking Media Server Control REST Oracle WebRTC-Session-Controller with Application Server (OCCAS-lite) Signaling over WebSocket Media SIP Media Media Server / MRF Media WebRTC traffic Legacy VoIP SIP traffic Media Media
  20. 20. 20COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Scalability solved Dynamic Encoder Sharing Monolithic Architectures Graphics Processing Unit Vertical vs Horizontal Scaling Media Server Clusters mess (and centralized recording)
  21. 21. 21COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Transport   Session  Control   IMS Architecture with WebRTC Services   Applica1ons  Services   OSA  SCS   IM  SSF  WebRTC  SIP  AS   HSS   3G  UTRAN   2.5G  GRAN   IPX   MNO   IWF   Applica1ons   OSA  AS  CAMEL  SIP  AS   DEA   DRA   Charging   Func1ons   SLF   BGCF   MGCF   TR-­‐GW   SGW   IMS  MGW   eIMS-­‐MGW   IPV4/IPV6  IP-­‐CAN   MRF   eMRF   MRB   IPX   CS  Network   IP  Networks   IBCF   CSCF   I/S-­‐CSCF   P-­‐CSCF   eP-­‐CSCF   Signaling traffic WebRTC enhancement Bearer traffic
  22. 22. 22COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Key WebRTC Use Cases Vertical Customer Management Collaboration
  23. 23. 23COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Vertical – Emergency Services v  Key Challenges ›  Build a mobile integrated emergency notification application supporting text, voice and video interaction with public safety staff at college, corporate and medical campuses ›  Time to market was critical ›  Needed secure recording, archiving and playback of interactions
  24. 24. 24COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Vertical – Emergency Services Cloud   User     Mobile  App   Public  Safety   Console  Mobile  or   WiFi  Network   GPS  
  25. 25. 25COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Vertical – Telehealth
  26. 26. 26COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Example Use Case: Medical Monitoring with IoT As pitched during Hack-a-thon @ Sensors Temperature Heart Rate & Respiration O2 Level Raspberry Pi Rich Media Mixing (Recording) Nurse Station Media Session & Data
  27. 27. 27COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Vertical - IoT
  28. 28. 28COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. v  WHAT: Video Relay and Translation Services ›  Deaf and hard of hearing communities ›  24x7x365 Service Provider ›  FCC mandated to support legacy devices from all vendors ›  30 call centers; 400+ interpreters ›  Supporting 10’s of thousands of customers v  Why WebRTC ›  Reduces COGs / Lower barrier to access customer base v  Key Characteristics of the Soution: ›  Any-to-Any video (SIP/WebRTC Convergence) ›  IVVR / Video-voicemail / ACD ›  Centralized Recording ›  Video quality ›  High Reliability Vertical – Special Needs
  29. 29. 29COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Customer Management - Contact Center RECORD CPA STREAM CONFERENCE RECOGNIZE SPEAK
  30. 30. 30COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Customer Management – Click to Call
  31. 31. 31COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Customer Management – Virtual PBX v  WHAT: smart SMB phone system delivering multi-ring, multi-phone number and virtual receptionist functionality to mobile and browser clients. v  WHY WEBRTC: ›  Last mile access / Endpoint cost v  Interworking: ›  Interworking WebRTC to SIP ›  Transcoding Opus to G.711
  32. 32. 32COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Collaboration – Audio/Video Conferencing Hey, Iam the LOUDEST Talker! What’s that echo? “ENTER YOUR PIN CODE”
  33. 33. 33COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Collaboration – Virtual Meeting Room
  34. 34. 34COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Collaboration v  WHAT: WebRTC Enterprise conferencing & whiteboard collaboration application ›  Global distributed team ›  Sales and training conferences v  Why WebRTC ›  BYOD v  Key Characteristics of the Solution: ›  Any-to-Any video (SIP/WebRTC Convergence) ›  Large scale conferencing ›  Centralized Recording ›  HD Audio and Video quality ›  High Reliability
  35. 35. 35COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. The Future – Use of the Data Channel v  File Sharing v  Context v  Gaming v  Peer Assisted CDN v  ServerLess Networks
  36. 36. 36COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Broadcasting
  37. 37. 37COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. The Future – End of the Phone Number?
  38. 38. 38COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. The Future – Artificial Intelligence v  Far-Fetched? ›  Contextual Ads ›  Concierge Service ›  Contact Center Bots ›  Voice Biometrics
  39. 39. 39COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Wake Up One Day Wireless Service Provider Applica4ons   Standards   2nd  Gen   Architecture   Interop   Business   Useful  
  40. 40. 40COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Dialogic is a registered trademark of Dialogic Corporation and all companies controlling, controlled by, or under common control with Dialogic Corporation. (“Dialogic”). The names of actual companies and products mentioned herein are the trademarks of their respective owners. 01/16

×