WebRTC Japan 2016 Keynote - Jim Machi

1. 1COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED.
Value-Added Services and WebRTC
Jim Machi
SVP Product Management and Marketing
February 15, 2016

2. 2COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED.
What We Do
Provide Cloud-Centric
Communications Infrastructure
and Applications
to Enable an Agile Network
› New Services and New Way of Providing Services for:
§ IMS / VoLTE
§ Enterprises
§ IoT
§ OTT

3. 3COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED.
WebRTC Has Similar Characteristics as VoIP
Hype
Cycle
Seminal
Event
Revolu4onary
Technology
Integrated
Communica4ons
Stages
of
Deployment
Ecosystem
Architecture
Scrambling

4. 4COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED.
Current State of WebRTC – Are We There Yet?
2011
2013
Today
2014
2012

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WebRTC Ecosystem Overview

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Browser Progress

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Business justification for WebRTC
Lower
costs
Raise
revenues
Add
Value

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Enterprise Challenges
› Service (High Value) Customers Better
While Reducing Cost!
› Analytics
› Expect Excellent Mobile Experience
› BYOD
› Codec wars
✗ ✗

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Options to Address the Enterprise Challenges
› Utilize Big Data / Analytics
› Integrate Social Media
› Integrate Video
› Security
› Integrate Smartphone
› Cloud Deployment
› WebRTC
Gartner:
“By 2019, WebRTC
will be utilized for
15% of enterprise
voice and video
communication,
up from less than
1% today."

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Service Provider Challenges
v Issues / Challenges
› Declining Overall Revenue
§ Value-Added Service Revenue Loss to OTT Apps
§ Peer to Peer Connectivity from OTT Apps
§ All You Can Eat Connectivity
› CAPEX/OPEX Spending to Revenue
› Competition from New Fangled Service Providers
§ Microsoft, Facebook, Google
› Interop with Many Networks
› Advertisement revenue

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Move to “Enterprise IT” Deployment Model
› NFV/Cloud
› Service Agility
Provide Services to Increase Customer
Loyalty
› Service Continuity
› Interop
Options to Address the Service Provider Challenges
New/partner
services?
Voice/Video-­‐based?
Ver4cal?
?
v Deploy New Apps and Services

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Value-Added Services are Changing

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VoLTE Enables Rollout of New Applications
v VoLTE-IMS Network
› Provides an end-to-end all-IP platform for
deployment of innovative new applications
› Facilitates tight integration of application
mashups through concurrent data transmission
capabilities
› Supports commercial bundling of voice, video,
and messaging services with complementary
applications
› Extends service provider reach from
smartphones to non-SIM devices such as
tablets
Home
IMS
Network
Called
Network
IPX
Transit
Provider
App
Servers
Vertical
Applications

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Value Added Services 2.0
Tradi4onal
Telephony
Web
Telephony

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SIP / IMS
App
WebRTC – SIP GW
Signaling / Transcoding
Rich Media Mixing
(Voice / Video Conference,
Stream, Record)
Engine Needed for Value-Added Services

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Engine Needed for Value-Added Services

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Key WebRTC Value-Added Service Problems to Solve
v Interoperability
v Scalability
v Integration into Mobile Architecture
v Centralized Recording

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Browser to “something else”
eNodeB
eNodeB
NodeB

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WebRTC to SIP/PSTN Interworking
Media
Server
Control
REST
Oracle WebRTC-Session-Controller
with Application Server (OCCAS-lite)
Signaling over
WebSocket
Media
SIP
Media
Media Server / MRF
Media
WebRTC traffic
Legacy VoIP
SIP traffic
Media Media

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Scalability solved
Dynamic Encoder Sharing Monolithic Architectures Graphics Processing Unit
Vertical vs Horizontal Scaling Media Server Clusters
mess
(and centralized recording)

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Transport
Session
Control
IMS Architecture with WebRTC
Services
Applica1ons
Services
OSA
SCS
IM
SSF
WebRTC
SIP
AS
HSS
3G
UTRAN
2.5G
GRAN
IPX
MNO
IWF
Applica1ons
OSA
AS
CAMEL
SIP
AS
DEA
DRA
Charging
Func1ons
SLF
BGCF
MGCF
TR-­‐GW
SGW
IMS
MGW
eIMS-­‐MGW
IPV4/IPV6
IP-­‐CAN
MRF
eMRF
MRB
IPX
CS
Network
IP
Networks
IBCF
CSCF
I/S-­‐CSCF
P-­‐CSCF
eP-­‐CSCF
Signaling traffic
WebRTC enhancement Bearer traffic

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Key WebRTC Use Cases
Vertical Customer Management Collaboration

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Vertical – Emergency Services
v Key Challenges
› Build a mobile integrated emergency
notification application supporting text, voice
and video interaction with public safety staff at
college, corporate and medical campuses
› Time to market was critical
› Needed secure recording, archiving and
playback of interactions

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Vertical – Emergency Services
Cloud
User
Mobile
App
Public
Safety
Console
Mobile
or
WiFi
Network
GPS

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Vertical – Telehealth

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Example Use Case: Medical Monitoring with IoT
As pitched during
Hack-a-thon @
Sensors
Temperature
Heart Rate &
Respiration
O2 Level
Raspberry
Pi
Rich Media
Mixing
(Recording)
Nurse
Station
Media
Session
& Data

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Vertical - IoT

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v WHAT: Video Relay and Translation Services
› Deaf and hard of hearing communities
› 24x7x365 Service Provider
› FCC mandated to support legacy devices from all vendors
› 30 call centers; 400+ interpreters
› Supporting 10’s of thousands of customers
v Why WebRTC
› Reduces COGs / Lower barrier to access customer base
v Key Characteristics of the Soution:
› Any-to-Any video (SIP/WebRTC Convergence)
› IVVR / Video-voicemail / ACD
› Centralized Recording
› Video quality
› High Reliability
Vertical – Special Needs

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Customer Management - Contact Center
RECORD
CPA
STREAM
CONFERENCE
RECOGNIZE
SPEAK

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Customer Management – Click to Call

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Customer Management – Virtual PBX
v WHAT: smart SMB phone system delivering
multi-ring, multi-phone number and virtual
receptionist functionality to mobile and
browser clients.
v WHY WEBRTC:
› Last mile access / Endpoint cost
v Interworking:
› Interworking WebRTC to SIP
› Transcoding Opus to G.711

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Collaboration – Audio/Video Conferencing
Hey, Iam the
LOUDEST Talker!
What’s that echo?
“ENTER YOUR
PIN CODE”

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Collaboration – Virtual Meeting Room

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Collaboration
v WHAT: WebRTC Enterprise conferencing &
whiteboard collaboration application
› Global distributed team
› Sales and training conferences
v Why WebRTC
› BYOD
v Key Characteristics of the Solution:
› Any-to-Any video (SIP/WebRTC Convergence)
› Large scale conferencing
› Centralized Recording
› HD Audio and Video quality
› High Reliability

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The Future – Use of the Data Channel
v File Sharing
v Context
v Gaming
v Peer Assisted CDN
v ServerLess Networks

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Broadcasting

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The Future – End of the Phone Number?

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The Future – Artificial Intelligence
v Far-Fetched?
› Contextual Ads
› Concierge Service
› Contact Center Bots
› Voice Biometrics

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Wake Up One Day
Wireless Service
Provider
Applica4ons
Standards
2nd
Gen
Architecture
Interop
Business
Useful

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Dialogic is a registered trademark of Dialogic Corporation and all companies controlling,
controlled by, or under common control with Dialogic Corporation. (“Dialogic”).
The names of actual companies and products mentioned herein are the trademarks of their
respective owners.
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