Brainstorming is a technique where a group generates new ideas and solutions by removing inhibitions. It was developed in the 1930s by advertising executive Alex Osborn who found that group sessions improved the quality and quantity of ideas his employees produced for advertising campaigns. Effective brainstorming follows some key rules - participants should not judge ideas, think freely without limits, aim to produce a large number of solutions, and build on each other's contributions. Brainstorming can be used to develop ideas for advertising, marketing, policies, research, management, and investment decisions.

1. BRAINSTROMING

2. DEFINITIONS
• Brainstorming is a situation where a group of
people meet to generate new ideas and solutions
around a specific domain of interest by removing
inhibitions.

3. ORIGIN
• Advertising executive ALEX F.OSBORN began developing methods
for creative problem solving in 1939.
• He was frustrated by employees’ inability to develop creative ideas
individually for ad campaigns.
• In response, he began hosting group-thinking sessions and
discovered a significant improvement in the quality and quantity of
ideas produced by employees.

4. RULES
• No judgements. This is the first rule of creativity in general, really. Don’t
discard anything when you’re brainstorming.
• Think freely. As I said before, no matter how crazy it is;
while brainstorming, ideas are neither silly nor impossible. Allow
yourself to imagine as much as you want.
• Big numbers. The more ideas, the better. It obviously depends on the
situation, but try to produce at least 20 solutions and then you’ll see
how much it helps.
• Many heads are better than one. When you’re doing it in a group,
accept other people’s ideas. You all work on each other’s contributions
and then these will grow.

5. USED FOR
• Adverstising campaigns
• Marketing strategy
• Government policies
• Consumer research
• Management methods
• Company policy & structure
• Investment decisions