Success story of Hyundai and life cycle stages of Creta and eon.
1. REASONS FOR HYUNDAI SUCCESS IN
INDIA & LIFE CYCLE STAGES OF EON
AND CRETA
DHANYA S PRADEEP
S2 MBA
MAR ATHANASIOS COLLEGE FOR ADVANCED STUDIES THIRUVALLA
(MACFAST)
KERALA, INDIA
WWW.MACFAST.ORG
2. Hyundai Motor India Limited
Hyundai Motor India Limited(HMIL) is a wholly owned
subsidiary of Hyundai Motor Company(HMC) which was
formed on 6 May 1996.
HMIL is the second largest car manufacturer and the
number one car exporter since inception in India.
It currently has nine car models across segments
3.
4. Reasons For Hyundai Success In India
Brand Name
Followed marketing strategy
Targeting
Large Distribution Network
Executive Information System by using SAS
Wide Product offerings at different price points
Increased Exports
Cheapest cars in corresponding segments
Economy with technology
5. STP
Segment
Complete automobile segment including hatchbacks,sedans & SUV’s
Target Group
Young executives from the upper-middle income.
Positioning
Hyundai gives luxury cars at affordable prices which is a globally recognized and
accepted brand
6.
7. Hyundai EON
Introduction
The Hyundai Eon or Hyundai Atos Eon is a city car produced by the South
Korean manufacturer Hyundai
It was launched on 13 October 2011 in India, March 2012 in the Philippiness,
June 2012 in Vietnam and June 2014 in Sri Lanka
Growth
As Eon monthly sales have reached 10,000 units in India,Hyundai had given
the car a facelift for the 2014 model year
2017 marked the introduction of the Eon Sports Edition,priced from INR 3.88
Lakh
8. Maturity
The Eon is positioned to compete with the Maruti Alto in India and the Suzuki
Celerio in Southeast Asian markets
Decline
In August 2018, Hyundai Motor India Pvt.Ltd announced that the Eon will be
discontinued by the end of September 2019,as the car is not compliant with new
safety regulations that will be implemented in October 2019
Bharat Stage VI emissions regulations that will be enforced in April 2020
It’s replacement,the third generation Santro had been released before the festive
season of 2018
9.
10. Hyundai Creta
The Hyundai Creta is the first compact SUV launched by the automaker in India. The Creta
became instant hit in the Indian market soon after the launch due to its desirable package. The
baby SUV from Hyundai offers good looks, practical and feature loaded interiors offering great
quality. The Hyundai Creta is one of the largest selling SUVs in the Indian market.
SUV
Electronic stability
Hill-start assist
Safety(6 air bags)
Rear parking assist
Height adjustable seatbelt anchor
Spacious