This document provides a brand audit of an Indian airline. It summarizes the airline's growth from 2005 when it placed an order for 100 aircraft and planned operations in 2006, to becoming India's largest airline by market share in 2012. Key points include having 100 aircraft currently all from the Airbus A320 family, operating 534 daily flights to 37 destinations including 5 international routes. The brand is characterized as consistently cheeky with clear messaging around being a low fare airline with professional customer service and honest handling of delays. Potential brand extensions into courier and taxi services are proposed.