This is a presentation based on macroeconomic factors affecting the product Hyundai i 10.

1.  The Hyundai i10 is a city car being produced by South Korean
manufacturer Hyundai since 2007.
 The first generation i10 had its World Premiere on 31st October, 2007
in New Delhi, India. It is produced in India at Hyundai’s Chennai
plant for the domestic and export markets.
 The second generation of car was presented in August 2013 and
released in beginning of 2014.
 The car was targeted primarily at the Indian market and intended for
production in India, considering the popularity of hatchbacks in the
country.

2. Passenger Car Companies in
India
Market Share in %
(2016/17)
Maruti Suzuki 47.38
Hyundai 16.72
Mahindra 7.75
Tata 5.66
Ford 3
Toyota 4.7
Honda 6.88
Volkswagen 1.64
Nissan 1.88

3.  According to Central Motor Vehicle Regulations (CMVR) that are set
out by ARAI, “crash testing” will become compulsory from October
1, 2017 for all new car models.
 A crash test is a form of destructive testing usually performed in order
to ensure safe design standards in crash worthiness and crash
compatibility for various modes of transportation.
 Existing models will also need updation, as from October 1, 2019
every single car sold in India will have to undergo a crash test
certification.
 These norms will greatly improve the quality of cars in India and cars
will be safer.

5.  Hyundai i10 scores a zero star rating in the Global NCAP crash test.
 With increased awareness of safety norms, Hyundai has to update its
models and offer more safety features like other competitors.
 Grand i10 is sold in India with 5 variants including petrol and diesel
which are: base model- Era, Magna, Sportz, Sportz Opt and Asta.
 There is ABS only in the top end version of Asta.
 There are dual airbags in Sportz, Sportz Opt and Asta.

6.  A car with airbags is considerably safer than one without airbags.
 Volkswagen Polo scored a zero star rating without airbags and 4 star
rating with airbags. This resulted in VW making airbags standard
across all variants.
 With the increasing safety trends, manufacturers have started to
respond with optional airbags on most of the variants.

7. Name of CAR Total sales
(Units)
Average Sales
Monthly (Units)
1. Maruti Suzuki Alto 2,27,743 20,703
2. Maruti Suzuki Swift Dzire 1,87,433 19,229
3. Maruti Suzuki Wagon R 1,59,110 14,465
4. Maruti Suzuki Swift 1,54,017 14000
5. Hyundai Grand i10 1,25,668 10,244
6. Hyundai Elite i20 1,12,686 9300
7. Maruti Suzuki Baleno 97,580 8870
8. Renault Kwid 96,948 8813
9. Hyundai Creta 86,363 7851
10. Maruti Suzuki Celerio 83292 7572

8.  Cost of Steel:
Rs 29000 /Metric Ton (April 2016)
Rs 33800/ Metric Ton (April 2017)
 Cost of Rubber:
Rs 11500/100 kg (April 2016)
Rs 14700/100 kg (April 2017)
 Cost of Hyundai i10 (ex-showroom Delhi)
Rs 4.80 Lakh (April 2016)
Rs 5.00 Lakh (April 2017)
 A solution to get away with these factors is development of composite
materials with properties of steel.

9.  Various National Governments are focussing on reducing
environmental impact owing to the vehicle emissions.
 BS 3 vehicles sale has been banned in India with effect from April
1,2017 which has led to a mandatory switch to BS 4 technologies for
the automobile OEMs in India.
 Europe is set to follow Stage 6 emission standards to reduce CO2
emissions and implement on road emission tests.
 There has been a drive by almost all countries to reduce carbon
footprints of the products and processes.

10.  Developing IC Engines with capability to consume Alternative fuels.
 Marketing Myopia –Petroleum Industry
 Alternative Fuels include:
 Di-Methyl Ether
 Renewable Hydro Carbon Fuels
 Bio-Diesel
 Electricity
 H2 – O2 Cells
 Propane
 The use of alternative fuels will increase energy security, reduce
emissions and improve vehicle performance.

11.  Regenerative Braking
 Periodic Engine Shut Off
 Advanced Aerodynamics
 Low-Rolling Resistance (LLR) Tyres
 Lightweight Materials
 Turbocharger

12.  Maruti Suzuki Swift
 Ford Figo
 Maruti Suzuki Ignis
 Toyota Etios Liva
 Tata Bolt
 Honda Brio

13. •Introduction of Rally & Race cars for Hyundai i10
•Hyundai can organize races which would help them advertise and also
generate revenue.
•Revenue would be generated by sponsorships and amount generated by
tickets.

14.  Small cars are under 4 metres in length and have engines smaller than
1.2 litre petrol or diesel engines displacing lesser than 1500 cc.
 These cars include Alto, Kwid, Grand i10, Figo, Jazz, Polo. This
segment of cars will attract 1% additional tax for petrol cars and 3%
for diesel cars after application of GST.
 Small cars used to attract taxes of about 26% to 28% including excise
and vat which will now range between 29 to 31%, increasing the price
by approximately 3%.

15. THANK YOU !