SYED SALMAN AHMAD RIZVI
MUHAMMED NIYAS NM
UNDER THE KIND SUPERVISION OF:
Dr. MOHD ADIL Sir
(ALIGARH MUSLIM UNIVERSITY CENTRE KERALA)
TOP FUEL EFFICIANT CARS
PLAN OF PRESENTATION
Indian automobile industry is one of the most vibrant
The industry contributed 7% of the country’s GDP. It
comprises passenger cars Two wheelers, Three
wheelers and commercial vehicles.
It is the 7th largest Industry in the world after China,
Europe, USA, Japan, Germany and South Korea. with
annual production of 4 million vehicles.
The first car on Indian road was in
1897.The owner was Mr foster.
The first Indian who owns the car was
Jamshedji Tata in 1901.
Hindustan Company established in 1942.
Automotive Companies in India
Major Multi-national companiesMajor Indian Companies
SIAM and automotive components manufacturer
association of India (ACMA) are the two apex bodies
appointed by the government of India to work for the
development of the automobile industry.
SIAM is the important channel of communication for
the automobile industry with government, national,
and international organisation.
SIAM is actively participates in formulation of rules
regulation and policies related to the automotive industry.
SIAM (society of Indian automobile and
VIKRAM S KILOSKAR
(VICE CHAIRMAN, TOYOTA)
BMW Invested US$ 1 billion in India for manufacturing its
SUVs X5, X5 i drive30D. Earlier it was totally imported.
Japan Izusu motors invested Rs.3000 crores in Chennai
plant to manufacture its Pick up vehicles.
Toyota kirloskar invested Rs.500 Crores for manufacturing
parts and engines for Sedan and hatchback cars.
Volkswagen invested Rs.56 crores for manufacturing parts of
Polo and Vento for exports.
The automobile manufacturing industries are located in 3 zones of India North,
West and South
HARYANA (HERO,YAMAHA,MARUTI SUZUKI )
BENZ AUDI,FIAT AND FORCE MOTORS)
GUJRAT (AMW,TATA NANO PLANT)
CHENNAI (FORD,HYUNDAI,MITSUBIDHI,NISSAN,BMW AND DUTSUN)
SIAM divides the Indian passenger cars in the following
segment. It is the technical segmentation on the basis of
CAR SEGMENTS IN INDIA
Car segment Lenth(mm) Car model
A1 Upto 3400mm Nano
A2 3401to 4000mm Alto,i10,Wagon R
A3 4000 to 4500mm City, Dzire, Manza
A4 4500 to 4700mm Corolla, Optra
A5 4700 to 5000mm Accord, Camry, Sonata
A6 More than 5000mm BMW 7,Mercedes S
B1 VANS Omni, Versa,Enjoy
B2 MUV/MPV Innova, Xylo, Tavera
SUVs SUVs Safari, Scorpio, Pajero
Car segment Price(Lakhs) Body type Models
A Upto 3.5 lakhs Mini Hatchback Alto,Nano,Eon
A1 4 to 8 lakhs Hatchback Wagon R,i20,Figo
B1 varries Vans Omni,versa,Enjoy
B2 varries MUV/MPV Innova,tavera
C1 7 to 10 laks Sedan City,Sunny,Etios
D1 10 to 25 lakhs Luxury Sedan Corolla,Optra,Fluence,Accord,Ca
D2 Above 25
premium Sedan BMW AUDI Mercedes Volvo
SUVs Varries SUVs Safari,Scorpio,Pajero,Fortuner
Segmentation on the basis of price
CAR BODY TYPES
Auto expo is the Indian automotive show held every after two years in New
Delhi and NCR region.
The first Auto Expo was held in the year 1986.
It is the Asia’s largest and worlds second largest motor show.
It is the showcase of India and world automobiles industries.
It is organized jointly by SIAM, ACMA ,and CII with the help of various
Mercedes GLA class
Maruti XA Alpha
Hyundai iX 25
Maruti Suzuki Ciaz
Tata safari Laddakh
Cars launches in auto Expo 2014
Bajaj U Car
Audi Sports Quatro
Maruti Suzuki Alto
India most fuel efficient cars
(as per ARAI)
Launch in July 2012
Booking in first two month – 18000
Waiting period - 4 months
Sales in 2013 – 51411 units
Launched on June 2013
Booking within 17 days – 30000
Waiting period – 6 months
Sales in 2013 – 33702 units
Maruti Xa Alpha
Concept was shown in auto Expo 2012.
Comming: End 2015
Estim: Rs 7.5-10 lakhs
Estim: Rs 10 lakhs
UPCOMING CARS IN INDIA
Ford Figo plus
Coming: early 2015
Estim: Rs 5-7.5 lakhs
Coming: Mid 2015
Estim:Rs 22-25 lakhs
Maruti’s new Alto K10
Priced at Rs 3.82 lakhs
Alto K10 was launched on
3 November 2014
Automatic gear shift
Improved fuel efficiency of 15%
World cheapest automatic car
Factor affecting the growth of
Indian Commercial Vehicle
LEADING INDIAN COMMERCIAL VEHICLES BRANDS:
Growth in Economic Activity
Road Network Development
Low interest rates.
Wide variety and easy availability of
High sensitivity to Fuel prices
Key Market Drivers
TATA Motors has improved slightly but continues to
remain in negative territory as it sold 27,249 units
in the domestic market reporting a 17% fall.
TATA saw its medium and heavy commercial
vehicles portfolio rise 30%at 10532 units in
October 2014, commercial vehicle sales were up
8.59% in september 2014.
Sales decline 10.14% from april to september 2014
Largest commercial vehicle manufacturer, reported as
23.1%growth in October 2014 sales at 8375 units as
against 6803 units in the year 2013
Its medium and heavy commercial vehicle reported
sales 5838 units while light commercial vehicle portfolio
reported sales of 2537 units
Strong service network with 940 touch points (and growing)
48 strong 3S Dealership going up to nearly 100 in the next 12 to 18
Sprawling dealership reflects Mahindra Navistar’s serious
commitment to CV Business
The existing LCV and new HCV range to be sold and serviced from
Offers products between 4.5 and 9 tonne and between 25 and 40
tonne, including Rigid Truck, Multi Axle truck, Tipper and Tractor
Over 2500 HCVs on the roads; Crossed 10,000 LCVs sales per
Indian Commercial Vehicle Industry poised for major growth
•Despite challenges, the Industry catching up fast with global
trends & standards - both on technology and quality processes
Indian auto component Industry well positioned to grow at 14%
Indian Auto Industry likely to retain Low cost advantage for a
Attractive collaboration opportunities between Indian CV industry /
Auto component manufacturing with global OEMs and the Supply
Great opportunity to partner & use India’s competitive advantages
for sourcing and setting up collaborative operations
The Future Outlook
India is the 2nd largest manufacturer of 2-
wheelers in the world
Industry started up in early 50s and The
Automobile Products of India(API) started
manufacturing in the country
2-wheeler market was opened for foreign
countries in mid 1980s
Bikes are the major segment of India, others
are scooters and mopeds
1983 – Joint Collaboration Agreement with Honda Motor Co. Ltd.
Japan and Hero was signed
1985 - First motorcycle "CD 100" rolled out.
1987 - 100,000th motorcycle produced.
1994 - New motorcycle model - "Splendor"
introduced. 1,000,000th motorcycle produced.
1999 - New motorcycle model 150 cc segment- "CBZ"
2003 – Hero Honda becomes the first Indian Company to cross
the cumulative 7 million sales mark
2011 - New licensing arrangement signed between Hero and
Honda (Hero Honda is renamed as Hero)
Bajaj Auto Ltd
TVS Motor Company
Honda Motorcycle and Scooter India (Pvt.) Ltd
Hero MotoCorp India Limited
Suzuki Motor Corporation
Royal Enfield Motors India Ltd
Yamaha Motors India Pvt. Ltd
Kinetic Motor Co. Ltd
LML (India) Limited
Two Wheeler Manufacturers
Easy availability of spare parts, cost of parts is
Has a high brand loyalty amongst the customers
Innovation in fuel efficient bikes in 150cc
Mergers from international brands
Exports of bikes is increasing
SWOT Analysis of industry
Not getting the technical expertise from
Similar type of models with same specification
Capacity utilization is low
Increase in disposal income
Credit financing by banks is increasing
Increase in sale of sports bike segment
Increase in fuel prices
Competition is high and increasing. Life cycle stage
is in growth.
Trade export in this sector is medium and imports
Entry of international brands in the sector e.g. KTM
and Kawasaki tends to shift the customer’s taste
Two Wheeler Industry