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Indian automobile industry 2015

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Indian automobile industry 2015

  1. 1. INDIAN AUTOMOBILE INDUSTRY
  2. 2. PRESENTED BY: SYED SALMAN AHMAD RIZVI MUHAMMED NIYAS NM MOHD SHAHNAWAZ UNDER THE KIND SUPERVISION OF: Dr. MOHD ADIL Sir (ALIGARH MUSLIM UNIVERSITY CENTRE KERALA)
  3. 3. INTRODUCTION HISTORY GEOGRAPHIC LOCATION SIAM RECENT INVESTMENTS SEGMENTATION MARKET SIZE TOP FUEL EFFICIANT CARS TOP SUVS PLAN OF PRESENTATION
  4. 4. INTRODUCTION  Indian automobile industry is one of the most vibrant industries.  The industry contributed 7% of the country’s GDP. It comprises passenger cars Two wheelers, Three wheelers and commercial vehicles.  It is the 7th largest Industry in the world after China, Europe, USA, Japan, Germany and South Korea. with annual production of 4 million vehicles.
  5. 5.  The first car on Indian road was in 1897.The owner was Mr foster.  The first Indian who owns the car was Jamshedji Tata in 1901.  Hindustan Company established in 1942. HISTORY
  6. 6. Domestic motor vehicles sales for 2013 14.36 1.81 0.69 0.5 Sales {millions} 2 Wheelers Passenger Vehicle Commercial Vehicles 3 Wheelers
  7. 7. Automotive Companies in India Major Multi-national companiesMajor Indian Companies
  8. 8.  SIAM and automotive components manufacturer association of India (ACMA) are the two apex bodies appointed by the government of India to work for the development of the automobile industry.  SIAM is the important channel of communication for the automobile industry with government, national, and international organisation.  SIAM is actively participates in formulation of rules regulation and policies related to the automotive industry. SIAM (society of Indian automobile and manufacturer) PRESIDENT VIKRAM S KILOSKAR (VICE CHAIRMAN, TOYOTA)
  9. 9.  BMW Invested US$ 1 billion in India for manufacturing its SUVs X5, X5 i drive30D. Earlier it was totally imported.  Japan Izusu motors invested Rs.3000 crores in Chennai plant to manufacture its Pick up vehicles.  Toyota kirloskar invested Rs.500 Crores for manufacturing parts and engines for Sedan and hatchback cars.  Volkswagen invested Rs.56 crores for manufacturing parts of Polo and Vento for exports. RECENT INVESTMENTS
  10. 10. The automobile manufacturing industries are located in 3 zones of India North, West and South  NORTH ZONE HARYANA (HERO,YAMAHA,MARUTI SUZUKI ) NOIDA (HONDA)  WEST ZONE MAHARASHTRA (GM,VOLKSWAGON,SKODA,MAHINDRA,TATA,MERCEDES BENZ AUDI,FIAT AND FORCE MOTORS) GUJRAT (AMW,TATA NANO PLANT)  SOUTH ZONE CHENNAI (FORD,HYUNDAI,MITSUBIDHI,NISSAN,BMW AND DUTSUN) BANGALURU (TOYOTA) Geographic location
  11. 11.  SIAM divides the Indian passenger cars in the following segment. It is the technical segmentation on the basis of length. CAR SEGMENTS IN INDIA Car segment Lenth(mm) Car model A1 Upto 3400mm Nano A2 3401to 4000mm Alto,i10,Wagon R A3 4000 to 4500mm City, Dzire, Manza A4 4500 to 4700mm Corolla, Optra A5 4700 to 5000mm Accord, Camry, Sonata A6 More than 5000mm BMW 7,Mercedes S B1 VANS Omni, Versa,Enjoy B2 MUV/MPV Innova, Xylo, Tavera SUVs SUVs Safari, Scorpio, Pajero
  12. 12. Car segment Price(Lakhs) Body type Models A Upto 3.5 lakhs Mini Hatchback Alto,Nano,Eon A1 4 to 8 lakhs Hatchback Wagon R,i20,Figo B1 varries Vans Omni,versa,Enjoy B2 varries MUV/MPV Innova,tavera C1 7 to 10 laks Sedan City,Sunny,Etios D1 10 to 25 lakhs Luxury Sedan Corolla,Optra,Fluence,Accord,Ca mry D2 Above 25 lakhs premium Sedan BMW AUDI Mercedes Volvo SUVs Varries SUVs Safari,Scorpio,Pajero,Fortuner Segmentation on the basis of price
  13. 13.  MINI HATCHBACK  HATCHBACK  SEDANS CAR BODY TYPES
  14. 14.  MUV/MPV  VANS  SUVs Contd….
  15. 15.  CONVERTIBLES  ROADSTERS  CROSSOVERS Contd…
  16. 16.  Auto expo is the Indian automotive show held every after two years in New Delhi and NCR region.  The first Auto Expo was held in the year 1986.  It is the Asia’s largest and worlds second largest motor show.  It is the showcase of India and world automobiles industries.  It is organized jointly by SIAM, ACMA ,and CII with the help of various sponsors. AUTO EXPO
  17. 17. Production Cars  Maruti Celerio  Audi A3  BMW 3series  Mercedes GLA class  Maruti XA Alpha  Hyundai iX 25  Datsun Go  Maruti Suzuki Ciaz  Honda Mobilio  Tata safari Laddakh Cars launches in auto Expo 2014 Concept cars  Nissan GTR  Fiat Aventura  BMW I8  Bajaj U Car  Audi Sports Quatro
  18. 18. Tata Nano 25.4 KMPL Maruti Suzuki Alto 22.7 KMPL 21.1 KMPL India most fuel efficient cars (as per ARAI)
  19. 19.  Sales in units 2013 Contd… 0 20000 40000 60000 80000 100000 120000 Alto Eon Nano Sales 2012 Sales 2013
  20. 20. Top 5 Sedans Sales 2013 0 5000 10000 15000 20000 25000 30000 35000 40000 45000 50000 Verna Honda City Vento Rapid 2012 2013 Sales in units
  21. 21. 0 20000 40000 60000 80000 100000 120000 Bolero Innova Omni Eco 2012 2013 Top MUV/MPV Sales 2013
  22. 22. Tata Safari Storm
  23. 23. XUV 500
  24. 24. Toyota Fortuner
  25. 25. Pajero
  26. 26. Ford Endevour
  27. 27. 0 10000 20000 30000 40000 50000 60000 Scorpio XUV 500 Fortuner Safari 20122 2013 Top five SUVs sales 2013
  28. 28. Compact SUVs
  29. 29. contd…
  30. 30. Renault Duster:  Launch in July 2012  Booking in first two month – 18000  Waiting period - 4 months  Sales in 2013 – 51411 units Ford Ecosport:  Launched on June 2013  Booking within 17 days – 30000  Waiting period – 6 months  Sales in 2013 – 33702 units contd…
  31. 31. Maruti Xa Alpha Concept was shown in auto Expo 2012. Comming: End 2015 Estim: Rs 7.5-10 lakhs Compititors:Duster,Ecosport etc. Hyundai iX25 Coming: 2015 Estim: Rs 10 lakhs Compet:Duster,Ecosport,Terrano etc. UPCOMING CARS IN INDIA
  32. 32. Ford Figo plus  Coming: early 2015  Estim: Rs 5-7.5 lakhs  Compet:Dzire,Amaze,Xcent. Honda Accord  Coming: Mid 2015  Estim:Rs 22-25 lakhs  Compet: camry,superb,passat. Contd…
  33. 33.  Mercedes Benz CLA class.  Coming :March 2015  Estimate: Rs 27-32 lakhs  Compet: Audi A3,BMW 3s Contd…
  34. 34. Maruti’s new Alto K10  Priced at Rs 3.82 lakhs  Alto K10 was launched on 3 November 2014  Automatic gear shift  Improved fuel efficiency of 15%  World cheapest automatic car Recent Launch
  35. 35.  Input cost  Fuel prices  Interest rates  Environmental Regulations  Government Taxes  Distribution channels Factor affecting the growth of auto industry
  36. 36. Indian Commercial Vehicle Industry LEADING INDIAN COMMERCIAL VEHICLES BRANDS:  ASHOK LEYLAND  TATA MOTORS  MAHINDRA  FORCE  AMW  EICHER
  37. 37.  Growth in Economic Activity  Road Network Development  Low interest rates.  Wide variety and easy availability of Financing options.  High sensitivity to Fuel prices Key Market Drivers
  38. 38.  TATA Motors has improved slightly but continues to remain in negative territory as it sold 27,249 units in the domestic market reporting a 17% fall.  TATA saw its medium and heavy commercial vehicles portfolio rise 30%at 10532 units in October 2014, commercial vehicle sales were up 8.59% in september 2014.  Sales decline 10.14% from april to september 2014 TATA MOTORS
  39. 39. TATA TRUCKS
  40. 40.  Largest commercial vehicle manufacturer, reported as 23.1%growth in October 2014 sales at 8375 units as against 6803 units in the year 2013  Its medium and heavy commercial vehicle reported sales 5838 units while light commercial vehicle portfolio reported sales of 2537 units ASHOK LEYLAND
  41. 41.  Strong service network with 940 touch points (and growing)  48 strong 3S Dealership going up to nearly 100 in the next 12 to 18 months  Sprawling dealership reflects Mahindra Navistar’s serious commitment to CV Business  The existing LCV and new HCV range to be sold and serviced from new dealerships  Offers products between 4.5 and 9 tonne and between 25 and 40 tonne, including Rigid Truck, Multi Axle truck, Tipper and Tractor Trailer.  Over 2500 HCVs on the roads; Crossed 10,000 LCVs sales per annum Mahindra
  42. 42. Mahindra trucks
  43. 43. VOLVO TRUCKS
  44. 44.  Indian Commercial Vehicle Industry poised for major growth phase  •Despite challenges, the Industry catching up fast with global trends & standards - both on technology and quality processes  Indian auto component Industry well positioned to grow at 14% (CAGR)  Indian Auto Industry likely to retain Low cost advantage for a sizeable period  Attractive collaboration opportunities between Indian CV industry / Auto component manufacturing with global OEMs and the Supply Chain majors  Great opportunity to partner & use India’s competitive advantages for sourcing and setting up collaborative operations The Future Outlook
  45. 45. INDIAN TWO WHEELER INDUSTRY
  46. 46.  India is the 2nd largest manufacturer of 2- wheelers in the world  Industry started up in early 50s and The Automobile Products of India(API) started manufacturing in the country  2-wheeler market was opened for foreign countries in mid 1980s  Bikes are the major segment of India, others are scooters and mopeds Introduction
  47. 47. Domestic motor vehicles sales for 2013 14.36 1.81 0.69 0.5 Sales {millions} 2 Wheelers Passenger Vehicle Commercial Vehicles 3 Wheelers
  48. 48.  1983 – Joint Collaboration Agreement with Honda Motor Co. Ltd. Japan and Hero was signed  1985 - First motorcycle "CD 100" rolled out.  1987 - 100,000th motorcycle produced.  1994 - New motorcycle model - "Splendor" introduced. 1,000,000th motorcycle produced.  1999 - New motorcycle model 150 cc segment- "CBZ" introduced.  2003 – Hero Honda becomes the first Indian Company to cross the cumulative 7 million sales mark  2011 - New licensing arrangement signed between Hero and Honda (Hero Honda is renamed as Hero) MILESTONES
  49. 49. Bajaj Auto Ltd TVS Motor Company Honda Motorcycle and Scooter India (Pvt.) Ltd Hero MotoCorp India Limited Suzuki Motor Corporation Royal Enfield Motors India Ltd Yamaha Motors India Pvt. Ltd Kinetic Motor Co. Ltd Monto Motors LML (India) Limited Two Wheeler Manufacturers
  50. 50. 40% 23% 20% 12% 3% 2% Sales % 2013 Hero Honda Bajaj TVS Yamaha Mahindra
  51. 51. 0 200000 400000 600000 800000 1000000 1200000 1400000 1600000 1800000 Hero Honda TVS Bajaj Yamaha Suzuki 2013 2014 Sales in the month April to June
  52. 52. 10. Yamaha Fazer
  53. 53. 9. TVS Star City
  54. 54. 8. Hero Glamour
  55. 55. 7. Honda Dream
  56. 56. 6. Bajaj Pulsar
  57. 57. 5. Honda Shine
  58. 58. 4. Hero CD Dawn
  59. 59. 3. Bajaj Discover
  60. 60. 2.Hero Passion PRO
  61. 61. 1. Hero Honda Splendor
  62. 62. 0 500000 1000000 1500000 2000000 2500000 Bikes Sales in 2013 (units)
  63. 63. SCOOTERS
  64. 64. 5. TVS Wego
  65. 65. 4. Suzuki Access
  66. 66. 3. Hero Pleasure
  67. 67. 2. Hero Maestro
  68. 68. 1. Honda Activa
  69. 69. 0 200000 400000 600000 800000 1000000 1200000 1400000 1600000 Activa Maestro Pleasure Access Vego Aviator Scooter Sales (Units) 2013
  70. 70. Strength  Easy availability of spare parts, cost of parts is low.  Has a high brand loyalty amongst the customers  Innovation in fuel efficient bikes in 150cc segments  Mergers from international brands  Exports of bikes is increasing SWOT Analysis of industry
  71. 71. Weakness  Not getting the technical expertise from  Similar type of models with same specification  Capacity utilization is low  Skilled labor Continued…
  72. 72. Opportunity  Increase in disposal income  Credit financing by banks is increasing  Increase in sale of sports bike segment Threats  Increase in fuel prices  Inflation  Economic slowdown Continued…
  73. 73.  Competition is high and increasing. Life cycle stage is in growth.  Trade export in this sector is medium and imports is low.  Entry of international brands in the sector e.g. KTM and Kawasaki tends to shift the customer’s taste and preference. Two Wheeler Industry
  74. 74.  www.siam.com  www.autocar.com  Economic Times  www.zigwheels.com References

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