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Principles of Management
Who we are?
Established in 2014,
Celebrino Events is an
catering and event
management company,
striving to create
unparalleled event
experiences. We are the life,
soul and toast of every
occasion. Our established
systems and processes
ensure a seamless flow of
work from beginning to
end. We break barriers
when we need to and go
that extra mile.
Where are we located?
Although based in
Mumbai, our capabilities
go beyond national and
international borders. Our
expertise transcends from
Retail to Financial
Services, Tourism and
F&B, Societies, Education
institutes, private
parties,functions. We have
made our mark as a
company that exceeds
expectations. We
understand that one size
doesn't fit all, and that is
why your events are tailor-
made to your
requirements.
Our Mission
To be the most quality conscious catering and event management
company
Our Vision
To incorporate the catering and event management services at
affordable rates globally and to be the preferred service provider in
the event management circle.
Our Values
Honesty, Integrity and professionalism
Family, Friendships, enjoying life
Hard work, dedication and achievement
Our Goal
To honor all promises and commitments
To deliver results
To be welcomed back
Our Objective
To always achieve desired results
To provide insight and information
To search and introduce new and improved best practices
To be valued business partners for our clients
How we started?
We were complete new babies with no experience
in the food and catering industry. The only
relationship we have had with food so far was
and is to have eaten a lot of it. So when we
think of our business, we think as consumers
first: No saving costs, no cutting corners, no
compromises. Just good Food, Service and
Pricing that we as consumers would be
satisfied with. Hence, we decided to start with
tiffin services in the year 2004. Gradually began
with small and big catering events from the year
2014 onwards till the establishment of Celebrino
Catering and Event Management Company.
Services
2004-08 2009 2014 onwards
TIFFIN
SERVICES
Tiffin
Services
Homemade
healthy
meals
Provided to
working
professiona
ls
Senior
Citizens ,
working
mothers,
hostelites,
CATERING
SERVICES
Large, mid
or small
sized event,
our range
of outdoor
and indoor
catering
services
cover
complete
food
preparation
and
presentatio
n for formal
MANDAP DECORATION &
CATERING SERVICES
Large, mid or small sized
event, our range of
outdoor and indoor
catering services cover
complete food
preparation and
presentation for formal
and informal gatherings
RENTING/OWNING
GROUND
HALLS,BANQUAT.
EVENT
MANAGEMENT
SERVICES
Corporate Event
Management
Corporate Award
Ceremonies
2004-08 2009 2014
Tiffin Service Catering Service Catering and Event
Management Company
Team Size: 20 Team Size: 50 to 60 Team Size: 100+
Who all were involved? Who all were involved? Who all are involved?
Family and Friends Owner Event Director, Event
planner
Delivery boy Assistants Programme, venue,
equipment,
promotion,officials,mer
chandising,hospitality
co-ordinators
Cleaner Chefs Event manager and
event assistant, client
serive event manager
Blue collar workers Blue collar workers
15 LAC
25 LAC
50 LAC
1 CR
10
50
100
400
0
200000
400000
600000
800000
1000000
1200000
0
50
100
150
200
250
300
350
400
450
TIFFIN
SERVICES
CATERING
SERVICES
MANDAP
DECORATION
EVENT
MANAGEMENT
BUSSINESS CHAIN
ANNUAL TURNOVER NO. OF EMPLOYEES
2004 2006 2010 2014
MARKETING STRATEGY –
TIFFIN SERVICE
1. Vegetarian Jain and Non Jain Meals
2. Nutritious meals with different menu
3. Meal plan starting at Rs.50
4. Ghar ka khana experience
5. Hygienic food no preservative, no added
colours, freshly sourced ingredients
6. Our own unique specially ground spice mix
7. ONLINE MARKETING- Media, mass mailing,
online listing
8. OFFLINE MARKETING- Trial packages,
referral marketing, leaflet inserts, door to door
calling
9. Tie ups with private bus operators for office
transport of employees to display banners
MARKETING STRATEGY-
CATERING SERVICE
1. Use of social media- facebook, twitter,
google+, blogger followers
2. Online listing- listings on search,
images on google, articles floated on
search
3. Corporate Marketing- Tie ups with HR
4. Maintain positive and steady growth
each month, experience an increase in
new customers who turned into long
term customers, increase in growth
rate for each future year, increase the
profit margin per event.
MARKETING STRATEDY FOR CELEBRINO CATERING AND
EVENT MANAGEMENT COMPANY
1. Sales leads and referrals are the lifeblood of every event
company.
2. Building online access i.e website, blogs, active profiles
of facebook, twitter, LinkedIN
3. Participate in discussions, join groups, including public
participation at industry events media like TV, Radio
sharing content knowledge,story idea, approaching right
person with a unique idea etc.
4. Helping those in need: Donating time to a wothry cause
can open several new opportunities to gain new clients
5. Refreshing the existing customers: Reach out to old
customers update them on new venture and projects by
giving them necessary information.
6. Trade prospects: This is powerful technique where you
identify ways to share customers and prospects. Giving
discounts, sharing a business card to develop healthy
relation and where everyone are benefited.
7. Compile a marketing plan that includes a variety of
exposure outlets, from online to good old-fashioned
networking
EVENT MANAGEMENT
CORPORATE
GLAMOUR
BRAND
TELEVISED
SPORTS
CONCEPT
HYBRID
OTHERS
TYPES
CONFERENCES
CORPARATE CELEBRATION
FASHION SHOWS
ENTERTAINMENT SHOWS
PROMOTION AND
MANGEMENT OF
BRANDS
EVENT SPECIALLY
CREATED FOR
TELEVISION
FOCUSED AROUND
A SPORTNG EVENT
CONCEPT CONCEIVED BY
EVENT MANAGEMENT
COMPANY
MIXTURE OF TWO OR
MORE OF THE ABOVE
TALENT BANKS
HIGH PROFILE
WEDDING,DANCE PARTIES
1. Strengths: Superior specialized service offerings, well trained
enthusiastic employees, strong relationship with complementary
service providers.
2. Weaknesses: The focus on each sector is difficult to circulate
these things in market , the difficulty of generating awareness and
visibility of the company in its first few years of operation,
unexpected increases in demand, assumption that social
relationships will translate into business relationships.
3. Opportunities: Being one of the best service providers focusing
on all the sectors with appropriate pricing.
4.Threats: Future competition from existing service providers
competing in different but complimentary market spaces,
difficulty in finding qualified employees.
TQM
To provide the highest quality of
food, reliability and effectiveness in
prepared foods, while continually
meeting or exceeding our clients'
expectations.
We strive each day to exceed the
expectations of our customers by
providing superior food quality and
exceptional service.
Products and services are
monitored through continuous
management participation and
customer response.
Celebrino Events has implemented
Quality Management System to
provide assurance to all our valued
clients.
To Achieve our quality policy we
established goals and review them
on a regular basis.
We are strong dedicated team of
professionals committed to
company’s mission and our work
culture is healthy environment
where each one’s views are
considered and worked on wherever
needed.
Client Satisfation
• Celebrino Events believes client satisfaction is our top priority and
through our ongoing dedication we will gain recognition among our
clients as a sound investment for the future. By focusing on our
clients' needs for today and tomorrow, Celebrino Events is able to
provide long-term alternative solutions.
• We hold the belief that a focus on quality and excellence is essential
to our continued success. Ensuring full alignment on the importance
of client satisfaction is central to our work. We are guided by a
coordinated and total commitment to deliver promised and/or
contract services to our clients. The process used to ensure that
information on client requirements is reviewed and disseminated
throughout the organization helping everyone, including those who
have a direct client contact, stay focused on clients satisfaction.
• Building a successful relationship with clients requires total support
from Celebrino’s leadership, and the shared belief by all staff that
ultimate success is achieved when Celebrino Events satisfies client
needs better than anyone else in the industry.
• Celebrino Events Quality Evaluation System is reflective of our
ongoing commitment to, and pursuit of, excellence in provision of
high quality catering service of distinctive value.
Corporate Social Responsibilities:
 CSR programs help improve public opinion for company.
 Promote a culture of volunteering where employees are
engaged effectively to work for a cause.
 Sectors focused on: Women empowerment, street children,
orphanage, education.
 CSR is not only a responsibility but also an opportunity. We
give not because we should but because we can.
Catering and event management

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Catering and event management

  • 2.
  • 3. Who we are? Established in 2014, Celebrino Events is an catering and event management company, striving to create unparalleled event experiences. We are the life, soul and toast of every occasion. Our established systems and processes ensure a seamless flow of work from beginning to end. We break barriers when we need to and go that extra mile.
  • 4. Where are we located? Although based in Mumbai, our capabilities go beyond national and international borders. Our expertise transcends from Retail to Financial Services, Tourism and F&B, Societies, Education institutes, private parties,functions. We have made our mark as a company that exceeds expectations. We understand that one size doesn't fit all, and that is why your events are tailor- made to your requirements.
  • 5. Our Mission To be the most quality conscious catering and event management company Our Vision To incorporate the catering and event management services at affordable rates globally and to be the preferred service provider in the event management circle. Our Values Honesty, Integrity and professionalism Family, Friendships, enjoying life Hard work, dedication and achievement Our Goal To honor all promises and commitments To deliver results To be welcomed back Our Objective To always achieve desired results To provide insight and information To search and introduce new and improved best practices To be valued business partners for our clients
  • 6. How we started? We were complete new babies with no experience in the food and catering industry. The only relationship we have had with food so far was and is to have eaten a lot of it. So when we think of our business, we think as consumers first: No saving costs, no cutting corners, no compromises. Just good Food, Service and Pricing that we as consumers would be satisfied with. Hence, we decided to start with tiffin services in the year 2004. Gradually began with small and big catering events from the year 2014 onwards till the establishment of Celebrino Catering and Event Management Company.
  • 7. Services 2004-08 2009 2014 onwards TIFFIN SERVICES Tiffin Services Homemade healthy meals Provided to working professiona ls Senior Citizens , working mothers, hostelites, CATERING SERVICES Large, mid or small sized event, our range of outdoor and indoor catering services cover complete food preparation and presentatio n for formal MANDAP DECORATION & CATERING SERVICES Large, mid or small sized event, our range of outdoor and indoor catering services cover complete food preparation and presentation for formal and informal gatherings RENTING/OWNING GROUND HALLS,BANQUAT. EVENT MANAGEMENT SERVICES Corporate Event Management Corporate Award Ceremonies
  • 8. 2004-08 2009 2014 Tiffin Service Catering Service Catering and Event Management Company Team Size: 20 Team Size: 50 to 60 Team Size: 100+ Who all were involved? Who all were involved? Who all are involved? Family and Friends Owner Event Director, Event planner Delivery boy Assistants Programme, venue, equipment, promotion,officials,mer chandising,hospitality co-ordinators Cleaner Chefs Event manager and event assistant, client serive event manager Blue collar workers Blue collar workers
  • 9. 15 LAC 25 LAC 50 LAC 1 CR 10 50 100 400 0 200000 400000 600000 800000 1000000 1200000 0 50 100 150 200 250 300 350 400 450 TIFFIN SERVICES CATERING SERVICES MANDAP DECORATION EVENT MANAGEMENT BUSSINESS CHAIN ANNUAL TURNOVER NO. OF EMPLOYEES 2004 2006 2010 2014
  • 10. MARKETING STRATEGY – TIFFIN SERVICE 1. Vegetarian Jain and Non Jain Meals 2. Nutritious meals with different menu 3. Meal plan starting at Rs.50 4. Ghar ka khana experience 5. Hygienic food no preservative, no added colours, freshly sourced ingredients 6. Our own unique specially ground spice mix 7. ONLINE MARKETING- Media, mass mailing, online listing 8. OFFLINE MARKETING- Trial packages, referral marketing, leaflet inserts, door to door calling 9. Tie ups with private bus operators for office transport of employees to display banners
  • 11. MARKETING STRATEGY- CATERING SERVICE 1. Use of social media- facebook, twitter, google+, blogger followers 2. Online listing- listings on search, images on google, articles floated on search 3. Corporate Marketing- Tie ups with HR 4. Maintain positive and steady growth each month, experience an increase in new customers who turned into long term customers, increase in growth rate for each future year, increase the profit margin per event.
  • 12. MARKETING STRATEDY FOR CELEBRINO CATERING AND EVENT MANAGEMENT COMPANY 1. Sales leads and referrals are the lifeblood of every event company. 2. Building online access i.e website, blogs, active profiles of facebook, twitter, LinkedIN 3. Participate in discussions, join groups, including public participation at industry events media like TV, Radio sharing content knowledge,story idea, approaching right person with a unique idea etc. 4. Helping those in need: Donating time to a wothry cause can open several new opportunities to gain new clients 5. Refreshing the existing customers: Reach out to old customers update them on new venture and projects by giving them necessary information. 6. Trade prospects: This is powerful technique where you identify ways to share customers and prospects. Giving discounts, sharing a business card to develop healthy relation and where everyone are benefited. 7. Compile a marketing plan that includes a variety of exposure outlets, from online to good old-fashioned networking
  • 13.
  • 14.
  • 15. EVENT MANAGEMENT CORPORATE GLAMOUR BRAND TELEVISED SPORTS CONCEPT HYBRID OTHERS TYPES CONFERENCES CORPARATE CELEBRATION FASHION SHOWS ENTERTAINMENT SHOWS PROMOTION AND MANGEMENT OF BRANDS EVENT SPECIALLY CREATED FOR TELEVISION FOCUSED AROUND A SPORTNG EVENT CONCEPT CONCEIVED BY EVENT MANAGEMENT COMPANY MIXTURE OF TWO OR MORE OF THE ABOVE TALENT BANKS HIGH PROFILE WEDDING,DANCE PARTIES
  • 16.
  • 17. 1. Strengths: Superior specialized service offerings, well trained enthusiastic employees, strong relationship with complementary service providers. 2. Weaknesses: The focus on each sector is difficult to circulate these things in market , the difficulty of generating awareness and visibility of the company in its first few years of operation, unexpected increases in demand, assumption that social relationships will translate into business relationships. 3. Opportunities: Being one of the best service providers focusing on all the sectors with appropriate pricing. 4.Threats: Future competition from existing service providers competing in different but complimentary market spaces, difficulty in finding qualified employees.
  • 18. TQM To provide the highest quality of food, reliability and effectiveness in prepared foods, while continually meeting or exceeding our clients' expectations. We strive each day to exceed the expectations of our customers by providing superior food quality and exceptional service. Products and services are monitored through continuous management participation and customer response. Celebrino Events has implemented Quality Management System to provide assurance to all our valued clients. To Achieve our quality policy we established goals and review them on a regular basis. We are strong dedicated team of professionals committed to company’s mission and our work culture is healthy environment where each one’s views are considered and worked on wherever needed.
  • 19. Client Satisfation • Celebrino Events believes client satisfaction is our top priority and through our ongoing dedication we will gain recognition among our clients as a sound investment for the future. By focusing on our clients' needs for today and tomorrow, Celebrino Events is able to provide long-term alternative solutions. • We hold the belief that a focus on quality and excellence is essential to our continued success. Ensuring full alignment on the importance of client satisfaction is central to our work. We are guided by a coordinated and total commitment to deliver promised and/or contract services to our clients. The process used to ensure that information on client requirements is reviewed and disseminated throughout the organization helping everyone, including those who have a direct client contact, stay focused on clients satisfaction. • Building a successful relationship with clients requires total support from Celebrino’s leadership, and the shared belief by all staff that ultimate success is achieved when Celebrino Events satisfies client needs better than anyone else in the industry. • Celebrino Events Quality Evaluation System is reflective of our ongoing commitment to, and pursuit of, excellence in provision of high quality catering service of distinctive value.
  • 20. Corporate Social Responsibilities:  CSR programs help improve public opinion for company.  Promote a culture of volunteering where employees are engaged effectively to work for a cause.  Sectors focused on: Women empowerment, street children, orphanage, education.  CSR is not only a responsibility but also an opportunity. We give not because we should but because we can.