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Anirudha Joshi: Adopting and Building Design Capabilities
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- 22. © IDC, IIT Bombay What matters? How should we respond? How are we doing? How should the product be designed? How should the design be detailed? How are we doing? How should we respond? What matters?
- 23. © IDC, IIT Bombay What matters? How should we respond? How are we doing? How should the product be designed? How should the design be detailed? User needs, problems, goals, constraints Design opportunities, product goals Stake Holder Interviews Contextual Inquiry Focus Groups Competitive product analysis Affinity Work Models Mindmaps Personas Ethnographers Business analysts Domain experts Client / business stakeholders Designers Users How are we doing? How should we respond? What matters? What matters?
- 24. © IDC, IIT Bombay What matters? How should we respond? How are we doing? How should the product be designed? How should the design be detailed? User needs, problems, goals, constraints Design opportunities, product goals Stake Holder Interviews Contextual Inquiry Focus Groups Competitive product analysis Affinity Work Models Mindmaps Personas Brainstorming Participatory design TRIZ, QFD etc. Interaction design Information architecture Design ideas Scenarios, storyboards Low-fidelity prototypes Ethnographers Business analysts Domain experts Client / business stakeholders Designers Users Designers Business analysts Engineers Client / business stakeholders Users Product definition Business model How are we doing? How should we respond? How should we respond? What matters? What matters?
- 25. © IDC, IIT Bombay What matters? How should we respond? How are we doing? How should the product be designed? How should the design be detailed? How should the design be detailed? User needs, problems, goals, constraints Design opportunities, product goals Stake Holder Interviews Contextual Inquiry Focus Groups Competitive product analysis Affinity Work Models Mindmaps Personas Brainstorming Participatory design TRIZ, QFD etc. Interaction design Information architecture Design ideas Scenarios, storyboards Low-fidelity prototypes Interface design Information design Navigation design Visual design Product form design Detailed models Screenshots Ethnographers Business analysts Domain experts Client / business stakeholders Designers Users Designers Business analysts Engineers Client / business stakeholders Users Designers Engineers Product definition Business model How are we doing? How should we respond? How should we respond? What matters? What matters? Prototypes
- 26. © IDC, IIT Bombay What matters? How should we respond? How are we doing? How should the product be designed? How should the design be detailed? How should the design be detailed? User needs, problems, goals, constraints Design opportunities, product goals Specifications for development and deployment Stake Holder Interviews Contextual Inquiry Focus Groups Competitive product analysis Affinity Work Models Mindmaps Personas Brainstorming Participatory design TRIZ, QFD etc. Interaction design Information architecture Design ideas Scenarios, storyboards Low-fidelity prototypes Usability problems Design changes Metrics Interface design Information design Navigation design Visual design Product form design Detailed models Screenshots Ethnographers Business analysts Domain experts Client / business stakeholders Designers Users Designers Business analysts Engineers Client / business stakeholders Users Designers Engineers Product definition Business model How are we doing? How are we doing? How should we respond? How should we respond? What matters? What matters? Prototypes Heuristic Evaluation Cognitive walkthrough Think aloud tests Usability experts Designers Users
- 27. © IDC, IIT Bombay What matters? How should we respond? How are we doing? How should the product be designed? How should the design be detailed? How should the design be detailed? User needs, problems, goals, constraints Design opportunities, product goals Specifications for development and deployment Stake Holder Interviews Contextual Inquiry Focus Groups Competitive product analysis Affinity Work Models Mindmaps Personas Brainstorming Participatory design TRIZ, QFD etc. Interaction design Information architecture Design ideas Scenarios, storyboards Low-fidelity prototypes Usability problems Design changes Metrics FeasibilityRedesign Interface design Information design Navigation design Visual design Product form design Detailed models Screenshots Ethnographers Business analysts Domain experts Client / business stakeholders Designers Users Designers Business analysts Engineers Client / business stakeholders Users Designers Engineers Product definition Business model How are we doing? How are we doing? How should we respond? How should we respond? What matters? What matters? Prototypes Heuristic Evaluation Cognitive walkthrough Think aloud tests Usability experts Designers Users Usability experts Designers Engineers Clients / business Usability experts
- 28. © IDC, IIT Bombay What matters? How should we respond? How are we doing? How should the product be designed? How should the design be detailed? How should the design be detailed? User needs, problems, goals, constraints Design opportunities, product goals Specifications for development and deployment Stake Holder Interviews Contextual Inquiry Focus Groups Competitive product analysis Affinity Work Models Mindmaps Personas Brainstorming Participatory design TRIZ, QFD etc. Interaction design Information architecture Design ideas Scenarios, storyboards Low-fidelity prototypes Usability problems Design changes Metrics FeasibilityRedesign Interface design Information design Navigation design Visual design Product form design Detailed models Screenshots Ethnographers Business analysts Domain experts Client / business stakeholders Designers Users Designers Business analysts Engineers Client / business stakeholders Users Designers Engineers Product definition Business model How are we doing? How are we doing? How should we respond? How should we respond? What matters? What matters? Prototypes Heuristic Evaluation Cognitive walkthrough Think aloud tests Usability experts Designers Users Development support reviews Performance tests, field trials Usability experts Users Minor tweaks, metrics Usability experts Designers Engineers Clients / business Usability experts
- 29. © IDC, IIT Bombay What matters? How should we respond? How are we doing? How should the product be designed? How should the design be detailed? How should the design be detailed? Divergence Transformation Convergence User needs, problems, goals, constraints Design opportunities, product goals Specifications for development and deployment Stake Holder Interviews Contextual Inquiry Focus Groups Competitive product analysis Affinity Work Models Mindmaps Personas Brainstorming Participatory design TRIZ, QFD etc. Interaction design Information architecture Design ideas Scenarios, storyboards Low-fidelity prototypes Usability problems Design changes Metrics FeasibilityRedesign Interface design Information design Navigation design Visual design Product form design Detailed models Screenshots Ethnographers Business analysts Domain experts Client / business stakeholders Designers Users Designers Business analysts Engineers Client / business stakeholders Users Designers Engineers Product definition Business model How are we doing? How are we doing? How should we respond? How should we respond? What matters? What matters? Prototypes Heuristic Evaluation Cognitive walkthrough Think aloud tests Usability experts Designers Users Development support reviews Performance tests, field trials Usability experts Users Minor tweaks, metrics Usability experts Designers Engineers Clients / business Usability experts
- 30. © IDC, IIT Bombay What matters? How should we respond? How are we doing? How should the product be designed? How should the design be detailed? How should the design be detailed? Divergence Transformation Convergence User needs, problems, goals, constraints Design opportunities, product goals Specifications for development and deployment Stake Holder Interviews Contextual Inquiry Focus Groups Competitive product analysis Affinity Work Models Mindmaps Personas Brainstorming Participatory design TRIZ, QFD etc. Interaction design Information architecture Design ideas Scenarios, storyboards Low-fidelity prototypes Usability problems Design changes Metrics FeasibilityRedesign Interface design Information design Navigation design Visual design Product form design Detailed models Screenshots Ethnographers Business analysts Domain experts Client / business stakeholders Designers Users Designers Business analysts Engineers Client / business stakeholders Users Designers Engineers Product definition Business model How are we doing? How are we doing? How should we respond? How should we respond? What matters? What matters? Prototypes Heuristic Evaluation Cognitive walkthrough Think aloud tests Usability experts Designers Users Development support reviews Performance tests, field trials Usability experts Users Minor tweaks, metrics Usability experts Designers Engineers Clients / business Usability experts 8 7 6 5 4 3 2 1 6
- 31. © IDC, IIT Bombay Stake Holder Interviews Contextual Inquiry Focus Goups Competitive product analysis Brainstorming Participatory design TRIZ, QFD etc. Interaction design Information architecture FeasibilityRedesign Interface design Information design Navigation design Visual design Product form design Heuristic Evaluation Cognitive walkthrough Think aloud tests Development support reviews Performance tests, field trials 8 7 6 5 4 3 2 1 6
- 32. © IDC, IIT Bombay
- 33. © IDC, IIT Bombay
- 34. © IDC, IIT Bombay
- 35. © IDC, IIT Bombay
- 36. © IDC, IIT Bombay
- 37. © IDC, IIT Bombay
- 38. © IDC, IIT Bombay
- 39. © IDC, IIT Bombay
- 40. © IDC, IIT Bombay
- 41. © IDC, IIT Bombay
- 42. © IDC, IIT Bombay
- 43. © IDC, IIT Bombay
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- 45. © IDC, IIT Bombay
- 46. © IDC, IIT Bombay
- 47. “ ”
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- 49. © IDC, IIT Bombay
- 50. “You can teach design in a short term course, but you can’t learn design in the short term.”
- 51. “You can teach design in a short term course, but you can’t learn design in the short term.”
- 52. “You can’t market your way into design.”
- 53. “You can’t market your way into design.”
- 54. © IDC, IIT Bombay
- 55. © IDC, IIT Bombay
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