Designing for blockchain exposes designers to a new realm of challenges. Designers need to wade through complex jargon, understand core concepts and explore unchartered territory. Blockchain is abundant in modern technology methodologies but lacks usability. This is where designers need to step in and make blockchain technology accessible for mainstream consumption. The key is to design simple, secure and seamless user experiences that provide value and solve real problems. Design4India is a pioneering design initiative led by NASSCOM. Initiated in 2016, Design4India integrates experience design into the IT industry in India. Design4India forges a connection between the design and tech community to help innovators build a strong foundation for success. The initiative focuses on building design capability and capacity into the IT workforce by catalysing the entire ecosystem of design practitioners, academia, industry and government from the ground up. To know more and join our community: https://design4india.in/

1. WELCOME
NASSCOMTechSeries
Meenakshi Thaploo - Unisys
Disclaimer: The statements I make are mine alone and do not necessarily reflect the views of Unisys.
Designing for Blockchain

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Blockchain
Every once in a while, a new technology, an old
problem, and a big idea turn into an innovation.
Dean Kamen
By 2022, 150 million people worldwide will have a
blockchain-based digital identity tied to their mobile
devices — offering access to government, healthcare,
and financial services
Source: IDC

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Instantaneous Transaction
Blockchain is a technology that
transaction allows individuals and
companies to make
instantaneous s on a network
without any middlemen
Secure Transfer
Secure transfer of any asset
Physical assets : Shipping container, mobile phone or a book
Financial assets : Stocks, bonds, mutual funds, and bank deposits
Digital assets : Music, images and multimedia
Empowering Users
Users can permanently and
securely store their data, set their
own conditions and control who
accesses the data and for what
purpose
Impact and Adoption
It is going to impact our daily lives as
iPhone Adoption of block chain will
significantly depend on accessibility and
user experience
Bitcoin was the first ever application of blockchain
Bitcoin is a crypto-currency that is used to reduce the transaction charges and transaction time of cross-border transactions
What do ‘WE’ mean by Blockchain?

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Data Speaks
Global Blockchain Market
$706M in 2017
$315M in 2015
$20B by 2024
Users
> 90% Men
< 9% Women
40M Blockchain wallet users at the end of June 2019
Market Location
$191.01
$189.31
$186.54
Leading Industries & Sectors
FINANCIAL & BANKING 46%
PRODUCTS/ MANUFACTURING 12%
ENERGY & UTILITIES 12%
MEDICAL & HEALTHCARE 11%
GOVERNMENT & PUBLIC 8%
RETAIL & CONSUMER 4%
PwC Global Blockchain Survey 2018
Forbes
PwC Global Blockchain Survey 2018

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Data Speaks
0.5%
1.5B – WhatsApp
20%
World Population
3.77B – Internet
50%
2.07B – Mobile Wallet
~30%
Blockchain
India Context
337M Mobile Wallet
400M WhatsApp
$20B
Blockchain Investment

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 Lack of understanding of technology
 Reliability
 Scalability
 Lack of standardization
 Lack of interoperability with other
blockchains
45% Users Lack
Trust in Blockchain
Barriers to blockchain adoption

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These principles could be
refresher for seasoned
designers and reference for
newcomers to the industry
SIMPLICITYSPEED
SENTIMENT
SECURITY
Principles of Design for Blockchain- 4S

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SIMPLICITY
 Shorter and optimized steps for set up
 Simplifying copy and content – Avoid jargons
 Similar experiences across all screen sizes – Device agnostic
 Quickly correlate, categorize, and interpret the content (and functions)
 Simplifying a string of cryptographically unique 40 characters to something
as simple as 4-digit verifications
Simplicity of design to overcome complexity of technology

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SECURITY
 Focus on usable security instead of theoretical security
 Enhanced user awareness for irreversibility – core of Blockchain
 Limited access to data based on user needs
 Encourage and celebrate users’ participation in security
 Tell them why this step is required – like complex key management
 Define the level and factor of authentication (2FA) by security
sensitiveness of activities
Collaborate with security experts, engineers and others. Designing for security should not be an afterthought.
Usability and security go hand in hand!
Strive for a balance of security and a seamless experience

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SPEED
 Designers – lighten the load – Use System Fonts and Variable Fonts
 Present the interactive elements that allow them to move forward quickly
 Enable acting on some information fast
 Create the perception of speed by preloading content users are likely to
need next
 Near-instant actions, so we have to set and manage their expectations by
visual cues
 Scenarios' of high latency, provide clear feedback upfront
Good performance is good design

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SENTIMENT
Be prepared to mix traditional forms of UX with other emerging technologies such as conversational
platforms and augmented reality (AR)
 Rewarding and moving control of identity and personalization data
to the end user
 Use copy and graphics that make each interaction feel like a
conversation with someone who cares
 External and internal consistency
 Use established gestures
 Significant learning curve and take appropriate steps to
accommodate them
Decentralization is an unfamiliar concept

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Use Case - Ricardian Contracts
Source: www.schoenherr.eu
Real world applications - eContracting based on the digital
identity of the parties and their digital signatures
 A contract for a commercial purpose
 Readable both by humans (for mutual understanding) and machines (for
processing)
 Cryptographically verifiable
 Once a human-readable agreement is turned into a machine-readable
agreement, it can be hashed
TEMPLATES
POSSIBLE
VARIANTS
French
Chinese
STANDARDIZATION
LOCALIZATION/
INTERNATIONALIZATION

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Blockchain UX/UI technologies
 Add-ons to web browsers such as Google Chrome
or Apple’s Safari - MetaMask
 Add-ons to smartphones, mobile browsers for iOS
and/or Android - Coinbase [Cipher Browser], Trust
 Stand-alone decentralized web browsers – Nimiq
 Stand-alone decentralized and tokenized web
browsers - Brave and Blockstack
 Browser/app-based wallet - Mist, Status, Coinbase
 Cryptocurrency wallets and wallets platforms
Blockchain UI is new subtype of interfaces. Not only about layout or CSS properties.
Includes APIs and the corresponding libraries
A blockchain technology inspired by Bitcoin but
designed to run in your browser. It is a fast and
easy means of payment.
MetaMask makes Ethereum as easy to use for as
many people as possible
CHIPHER allows user to interact with DApps
powered by Ethereum on mobile device
Browse the web up to 8x faster than
Chrome and Safari

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Making Design Processes work for Emerging Technologies
ECOSYSTEM
CENTERED
DESIGN
HumanCenteredDesign
Empathize
Analyze
Ideate
Prototype
Evaluate
Governance
Economics
Technology
Business
Processes
ECOSYSTEM
CENTERED
DESIGN
OtherPlayersinEcosystem

15. Thank You
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