Inside out is a design ideology that takes you to the root of fruit by making deeper connections to stakeholders. Meaningful interaction is the core of great product design and the innovators are the curators, forecasters, and distributors of tomorrow’s experience. We are in a powerful position to influence users’ perceptions of the types of connections to forge the relationship with the brand. Through different design methodologies, we have that astonishing ability to see what lies ahead when others do not. This workshop discusses different design methodologies to understand stakeholders' needs and validate the solutions.

1. INSIDE
OUTDefining the root of fruit

2. Introduction and briefing
“The greater the seed the greater the tree.”

3. Introduction and briefing
Product quality
• Does it satisfy customer needs?
• Is it robust and reliable?
• Product quality is ultimately reflected
In market share and the price that
customers are willing to pay.
Successful
Product
Development
Development time
• How quickly the firm receives
economic returns from the efforts.
Development cost
• How much did the firm have to
spend to develop the product?
• a significant fraction of the
investment required to achieve the
profits.
Product cost
• This cost includes spending on
capital equipment and tooling
• The incremental cost of producing
each unit of the product.

4. Introduction and briefing
• Zone 1 : Low-risk Opportunities
• Zone 2 : Opportunity Of Growth
• Zone 3 : Highest Level of Uncertainty.

5. Workshop Goal
• Ensure that the product is focused on customer needs.
• Identify latent or hidden needs as well as explicit needs.
• Provide a fact base for justifying the product specifications.
• Create an archival record of the need’s activity of the development process.
• Ensure that no critical customer need is missed or forgotten.
• Develop a common understanding of customer needs among members of the
development team.

7. Define Problem Statement
Identify Customer Need

8. Design Brief Development (30MIN)
• which direction to go ?
• Does not specify a precise destination or a particular
way to proceed.
Define Problem Statement

9. Stake Holder Mapping
• Who is involved?
• What do they care about?
• How much influence do they have?
• What are their problems?
Define Problem Statement

10. Problem Tree Analysis
• causes and effects of problem
Define Problem Statement

11. Define Problem Statement

12. Gather raw Data
Interviewing
• When and why do you use this type of product?
• Walk us through a typical session using the product.
• What do you like about the existing products?
• What do you dislike about the existing products?
• What issues do you consider when purchasing the product?
• What improvements would you make to the product?
How
Who
Why
What
When
Where

13. Gather raw Data
HELPFUL HINT
• Go with the flow.
• Use visual stimuli and props.
• Suppress preconceived hypotheses about the product technology.
• Have the customer demonstrate the product.
• Be alert for surprises and the expression of latent needs.
• Watch for nonverbal information.

14. Persona Profile
• Determine a set of archetypes to develop in details
• Write a personal description of each type
• Give them realistic names.
• Include representative portrait for each persona
• Establish their needs and goal
• Summarize their mindset with memorable quote
Building Empathy

15. Building Empathy

16. Establish Relative Importance
Establish Target Direction

17. What’s on your radar ?
• This method provides a template where people can organize items within
a given scope based on how important or relevant
Establish Relative Importance

18. Round Robin
Reflect On The Result
• idea is passed from person to person

19. Difficulty Matrix
• placing importance (low to high) on the x-axis and difficulty (low to high)
on y-axis. This method will help the team to arrive at a workable resolution.
Interpret The Raw Idea

20. Interpret The Raw Idea
Reflection And Discussion

21. Thank You