SlideShare a Scribd company logo

Building the Case for UX

•
•
Amy Cueva
Amy Cueva

This document discusses the importance of user experience (UX) and provides an overview of the UX design process. It touches on several topics including the value of UX, necessary skills and disciplines, tools and methods used in UX design, how success is measured, and the typical stages involved in a UX project. The overall message is that UX professionals must take a holistic, user-centered approach that considers the entire customer experience across multiple touchpoints.

TechnologyEducation
1 of 22
BUILDING THE CASE FOR UX
INDUSTRY LEADERS PARTNER WITH US
Why are you here?
Good user experience makes good common sense.
ROI = (Gain from Investment-Cost of Investment) Cost of Investment
Are you an MBA?
Then what makes you qualified to have this conversation?
Awe… that’s nice.
WHAT IT TAKES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
USER TECH DESIGN BIZ IT’S UP TO US We are communicators. US
TOOLS OF THE TRADE Will the user of this screen have a good experience?
THE TOOLS OF THE TRADE Ooooh, that looks super nice…
TOOLS OF THE TRADE Closer.
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MEASUREMENT
WHERE IN THE PROCESS? Step I Business Intelligence: Timeline & Extranet Documentation Review Heuristic Analysis Competitive Analysis Stakeholder Interviews Strategic Workshops Technical Discovery & Specification Business Intelligence Findings Step II Experience Definition: User Studies User Personas Creation Task Flow Storyboards Interface Approaches Information Architecture Wireframes Usability Testing Ongoing Technology Feasibility Analysis Step III Visual & Content Design: Creative Brief Visual Design Concepts Visual Design Extension Design Specification Copywriting Clickable Prototype Usability Testing Step IV Development: Design Support Presentation Layer Development Integration CMS Training Content Population Quality Assurance Implementation Warranty & Support Step V Ongoing Analysis: Design and Development Updates Testing & Optimization Analytics & Recommendations
Consider the entire experience. Cross boundaries. Weave it together. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t be Milton.
Don’t be a jerk.
Find your allies. Pick your battles. Be nice. Don’t be a slouch. Start small & build.
It’s not always easy. Objections? What have been your barriers?
We can do it!

Recommended

Demystifying the Customer Journey Map
Demystifying the Customer Journey MapDemystifying the Customer Journey Map
Demystifying the Customer Journey MapGetFeedback (by SurveyMonkey)
 
Customer journey mapping
Customer journey mappingCustomer journey mapping
Customer journey mappingTerry Gatward
 
Create a User Experience Mindset Within Your Organization by Conducting Custo...
Create a User Experience Mindset Within Your Organization by Conducting Custo...Create a User Experience Mindset Within Your Organization by Conducting Custo...
Create a User Experience Mindset Within Your Organization by Conducting Custo...UXPA International
 
Customer Journey Mapping
Customer Journey MappingCustomer Journey Mapping
Customer Journey MappingKaran Kumar
 
Customer Centric Discovery
Customer Centric DiscoveryCustomer Centric Discovery
Customer Centric DiscoverySalesforce Partners
 
Customer experience
Customer experienceCustomer experience
Customer experienceSensiple Inc.,
 
Journey Mapping: What is the Right Approach to Customer Journey Mapping?
Journey Mapping: What is the Right Approach to Customer Journey Mapping?Journey Mapping: What is the Right Approach to Customer Journey Mapping?
Journey Mapping: What is the Right Approach to Customer Journey Mapping?suitecx
 
Customer Journey Mapping PowerPoint Presentation Slides
Customer Journey Mapping PowerPoint Presentation SlidesCustomer Journey Mapping PowerPoint Presentation Slides
Customer Journey Mapping PowerPoint Presentation SlidesSlideTeam
 

Recommended

Demystifying the Customer Journey Map
Demystifying the Customer Journey MapDemystifying the Customer Journey Map
Demystifying the Customer Journey MapGetFeedback (by SurveyMonkey)
 
Customer journey mapping
Customer journey mappingCustomer journey mapping
Customer journey mappingTerry Gatward
 
Create a User Experience Mindset Within Your Organization by Conducting Custo...
Create a User Experience Mindset Within Your Organization by Conducting Custo...Create a User Experience Mindset Within Your Organization by Conducting Custo...
Create a User Experience Mindset Within Your Organization by Conducting Custo...UXPA International
 
Customer Journey Mapping
Customer Journey MappingCustomer Journey Mapping
Customer Journey MappingKaran Kumar
 
Customer Centric Discovery
Customer Centric DiscoveryCustomer Centric Discovery
Customer Centric DiscoverySalesforce Partners
 
Customer experience
Customer experienceCustomer experience
Customer experienceSensiple Inc.,
 
Journey Mapping: What is the Right Approach to Customer Journey Mapping?
Journey Mapping: What is the Right Approach to Customer Journey Mapping?Journey Mapping: What is the Right Approach to Customer Journey Mapping?
Journey Mapping: What is the Right Approach to Customer Journey Mapping?suitecx
 
Customer Journey Mapping PowerPoint Presentation Slides
Customer Journey Mapping PowerPoint Presentation SlidesCustomer Journey Mapping PowerPoint Presentation Slides
Customer Journey Mapping PowerPoint Presentation SlidesSlideTeam
 
Why Customer Journey Mapping?
Why Customer Journey Mapping?Why Customer Journey Mapping?
Why Customer Journey Mapping?Rightpoint
 
How To Map Your Customer Journey
How To Map Your Customer JourneyHow To Map Your Customer Journey
How To Map Your Customer JourneyJay Bowen
 
CX Infographic
CX InfographicCX Infographic
CX InfographicMarc-antoine Groulx
 
7 Ways to Deliver Value Before Running a Single A/B Test
7 Ways to Deliver Value Before Running a Single A/B Test 7 Ways to Deliver Value Before Running a Single A/B Test
7 Ways to Deliver Value Before Running a Single A/B Test James Valentine, MSC
 
B-Case 2
B-Case 2B-Case 2
B-Case 2guesta3aa026
 
Customer Journey Mapping 2.0: Best Practices for Creating Differentiated Expe...
Customer Journey Mapping 2.0: Best Practices for Creating Differentiated Expe...Customer Journey Mapping 2.0: Best Practices for Creating Differentiated Expe...
Customer Journey Mapping 2.0: Best Practices for Creating Differentiated Expe...G3 Communications
 
The Consumer Journey
The Consumer JourneyThe Consumer Journey
The Consumer JourneyLEAP
 
Customer journey mapping - Peter
Customer journey mapping - PeterCustomer journey mapping - Peter
Customer journey mapping - PeterAlan Rae
 
Customer Experience (CX)
Customer Experience (CX)Customer Experience (CX)
Customer Experience (CX)Ramadan Babers, PhD
 
Selling Usability In Organizations
Selling Usability In OrganizationsSelling Usability In Organizations
Selling Usability In OrganizationsDaniel Szuc
 
Customer Journey Analysis PowerPoint Presentation Slides
Customer Journey Analysis PowerPoint Presentation Slides Customer Journey Analysis PowerPoint Presentation Slides
Customer Journey Analysis PowerPoint Presentation Slides SlideTeam
 
How to map the customer journey in three steps.
How to map the customer journey in three steps. How to map the customer journey in three steps.
How to map the customer journey in three steps. Jake DiMare
 
Customer Experience Management ROI: A Sitecore DMS Case Study
Customer Experience Management ROI: A Sitecore DMS Case StudyCustomer Experience Management ROI: A Sitecore DMS Case Study
Customer Experience Management ROI: A Sitecore DMS Case StudyRandy Woods
 
Total Customer Experience
Total Customer ExperienceTotal Customer Experience
Total Customer ExperienceSanjay Singh
 
Guide to Customer Journey Mapping
Guide to Customer Journey MappingGuide to Customer Journey Mapping
Guide to Customer Journey MappingJake Truemper
 
How useful are webinars in giving effective presentations?
How useful are webinars in giving effective presentations?How useful are webinars in giving effective presentations?
How useful are webinars in giving effective presentations?CommLab India – Rapid eLearning Solutions
 
The Product Market Fit Cycle (Updated to v. 2.0)
The Product Market Fit Cycle (Updated to v. 2.0)The Product Market Fit Cycle (Updated to v. 2.0)
The Product Market Fit Cycle (Updated to v. 2.0)Carlos Espinal
 
10 Steps to Mapping Your Customer Journey
10 Steps to Mapping Your Customer Journey10 Steps to Mapping Your Customer Journey
10 Steps to Mapping Your Customer JourneyQualtrics
 
The Customer Experience
The Customer ExperienceThe Customer Experience
The Customer ExperienceReema
 
The Customer Experience Compass
The Customer Experience CompassThe Customer Experience Compass
The Customer Experience CompassOnno Romijn
 
LevelTen Interactive Capabilities Presentation
LevelTen Interactive Capabilities PresentationLevelTen Interactive Capabilities Presentation
LevelTen Interactive Capabilities PresentationChris Sloan
 
NetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for ResultsNetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for ResultsElement Three
 

More Related Content

What's hot

Why Customer Journey Mapping?
Why Customer Journey Mapping?Why Customer Journey Mapping?
Why Customer Journey Mapping?Rightpoint
 
How To Map Your Customer Journey
How To Map Your Customer JourneyHow To Map Your Customer Journey
How To Map Your Customer JourneyJay Bowen
 
7 Ways to Deliver Value Before Running a Single A/B Test
7 Ways to Deliver Value Before Running a Single A/B Test 7 Ways to Deliver Value Before Running a Single A/B Test
7 Ways to Deliver Value Before Running a Single A/B Test James Valentine, MSC
 
Customer Journey Mapping 2.0: Best Practices for Creating Differentiated Expe...
Customer Journey Mapping 2.0: Best Practices for Creating Differentiated Expe...Customer Journey Mapping 2.0: Best Practices for Creating Differentiated Expe...
Customer Journey Mapping 2.0: Best Practices for Creating Differentiated Expe...G3 Communications
 
The Consumer Journey
The Consumer JourneyThe Consumer Journey
The Consumer JourneyLEAP
 
Customer journey mapping - Peter
Customer journey mapping - PeterCustomer journey mapping - Peter
Customer journey mapping - PeterAlan Rae
 
Selling Usability In Organizations
Selling Usability In OrganizationsSelling Usability In Organizations
Selling Usability In OrganizationsDaniel Szuc
 
Customer Journey Analysis PowerPoint Presentation Slides
Customer Journey Analysis PowerPoint Presentation Slides Customer Journey Analysis PowerPoint Presentation Slides
Customer Journey Analysis PowerPoint Presentation Slides SlideTeam
 
How to map the customer journey in three steps.
How to map the customer journey in three steps. How to map the customer journey in three steps.
How to map the customer journey in three steps. Jake DiMare
 
Customer Experience Management ROI: A Sitecore DMS Case Study
Customer Experience Management ROI: A Sitecore DMS Case StudyCustomer Experience Management ROI: A Sitecore DMS Case Study
Customer Experience Management ROI: A Sitecore DMS Case StudyRandy Woods
 
Total Customer Experience
Total Customer ExperienceTotal Customer Experience
Total Customer ExperienceSanjay Singh
 
Guide to Customer Journey Mapping
Guide to Customer Journey MappingGuide to Customer Journey Mapping
Guide to Customer Journey MappingJake Truemper
 
The Product Market Fit Cycle (Updated to v. 2.0)
The Product Market Fit Cycle (Updated to v. 2.0)The Product Market Fit Cycle (Updated to v. 2.0)
The Product Market Fit Cycle (Updated to v. 2.0)Carlos Espinal
 
10 Steps to Mapping Your Customer Journey
10 Steps to Mapping Your Customer Journey10 Steps to Mapping Your Customer Journey
10 Steps to Mapping Your Customer JourneyQualtrics
 
The Customer Experience
The Customer ExperienceThe Customer Experience
The Customer ExperienceReema
 
The Customer Experience Compass
The Customer Experience CompassThe Customer Experience Compass
The Customer Experience CompassOnno Romijn
 

What's hot (20)

Why Customer Journey Mapping?
Why Customer Journey Mapping?Why Customer Journey Mapping?
Why Customer Journey Mapping?
 
How To Map Your Customer Journey
How To Map Your Customer JourneyHow To Map Your Customer Journey
How To Map Your Customer Journey
 
CX Infographic
CX InfographicCX Infographic
CX Infographic
 
7 Ways to Deliver Value Before Running a Single A/B Test
7 Ways to Deliver Value Before Running a Single A/B Test 7 Ways to Deliver Value Before Running a Single A/B Test
7 Ways to Deliver Value Before Running a Single A/B Test
 
B-Case 2
B-Case 2B-Case 2
B-Case 2
 
Customer Journey Mapping 2.0: Best Practices for Creating Differentiated Expe...
Customer Journey Mapping 2.0: Best Practices for Creating Differentiated Expe...Customer Journey Mapping 2.0: Best Practices for Creating Differentiated Expe...
Customer Journey Mapping 2.0: Best Practices for Creating Differentiated Expe...
 
The Consumer Journey
The Consumer JourneyThe Consumer Journey
The Consumer Journey
 
Customer journey mapping - Peter
Customer journey mapping - PeterCustomer journey mapping - Peter
Customer journey mapping - Peter
 
Customer Experience (CX)
Customer Experience (CX)Customer Experience (CX)
Customer Experience (CX)
 
Selling Usability In Organizations
Selling Usability In OrganizationsSelling Usability In Organizations
Selling Usability In Organizations
 
Customer Journey Analysis PowerPoint Presentation Slides
Customer Journey Analysis PowerPoint Presentation Slides Customer Journey Analysis PowerPoint Presentation Slides
Customer Journey Analysis PowerPoint Presentation Slides
 
How to map the customer journey in three steps.
How to map the customer journey in three steps. How to map the customer journey in three steps.
How to map the customer journey in three steps.
 
Customer Experience Management ROI: A Sitecore DMS Case Study
Customer Experience Management ROI: A Sitecore DMS Case StudyCustomer Experience Management ROI: A Sitecore DMS Case Study
Customer Experience Management ROI: A Sitecore DMS Case Study
 
Total Customer Experience
Total Customer ExperienceTotal Customer Experience
Total Customer Experience
 
Guide to Customer Journey Mapping
Guide to Customer Journey MappingGuide to Customer Journey Mapping
Guide to Customer Journey Mapping
 
How useful are webinars in giving effective presentations?
How useful are webinars in giving effective presentations?How useful are webinars in giving effective presentations?
How useful are webinars in giving effective presentations?
 
The Product Market Fit Cycle (Updated to v. 2.0)
The Product Market Fit Cycle (Updated to v. 2.0)The Product Market Fit Cycle (Updated to v. 2.0)
The Product Market Fit Cycle (Updated to v. 2.0)
 
10 Steps to Mapping Your Customer Journey
10 Steps to Mapping Your Customer Journey10 Steps to Mapping Your Customer Journey
10 Steps to Mapping Your Customer Journey
 
The Customer Experience
The Customer ExperienceThe Customer Experience
The Customer Experience
 
The Customer Experience Compass
The Customer Experience CompassThe Customer Experience Compass
The Customer Experience Compass
 

Similar to Building the Case for UX

LevelTen Interactive Capabilities Presentation
LevelTen Interactive Capabilities PresentationLevelTen Interactive Capabilities Presentation
LevelTen Interactive Capabilities PresentationChris Sloan
 
NetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for ResultsNetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for ResultsElement Three
 
Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...
Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...
Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...AnnArborSPARK
 
NetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for ResultsNetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for ResultsCirrus ABS
 
7 Pillars of Conversion Presentation
7 Pillars of Conversion Presentation7 Pillars of Conversion Presentation
7 Pillars of Conversion PresentationJames Abbott MIDM
 
Overview Of EMarketing
Overview Of EMarketingOverview Of EMarketing
Overview Of EMarketingTeamThink Inc.
 
IDC Sales Enablement Jan 2009
IDC Sales Enablement Jan 2009IDC Sales Enablement Jan 2009
IDC Sales Enablement Jan 2009Lee Levitt
 
Empired Convergence 2017 - Transforming you customer experience
Empired Convergence 2017 - Transforming you customer experienceEmpired Convergence 2017 - Transforming you customer experience
Empired Convergence 2017 - Transforming you customer experienceEmpired
 
Marketo and SuccessFlow event May 17
Marketo and SuccessFlow event May 17Marketo and SuccessFlow event May 17
Marketo and SuccessFlow event May 17Marketo
 
Say Something: Using Branding & Social Recruiting to Improve Candidate Experi...
Say Something: Using Branding & Social Recruiting to Improve Candidate Experi...Say Something: Using Branding & Social Recruiting to Improve Candidate Experi...
Say Something: Using Branding & Social Recruiting to Improve Candidate Experi...Crystal Miller Lay
 
Website design and conversion
Website design and conversion Website design and conversion
Website design and conversion P&CO
 
Delivering a Predictable Pipeline-A B2B Revenue Ops Success Framework and Mat...
Delivering a Predictable Pipeline-A B2B Revenue Ops Success Framework and Mat...Delivering a Predictable Pipeline-A B2B Revenue Ops Success Framework and Mat...
Delivering a Predictable Pipeline-A B2B Revenue Ops Success Framework and Mat...amber-javaid
 
Delivering a Predictable Pipeline: B2B Revenue Ops Success Framework
Delivering a Predictable Pipeline: B2B Revenue Ops Success FrameworkDelivering a Predictable Pipeline: B2B Revenue Ops Success Framework
Delivering a Predictable Pipeline: B2B Revenue Ops Success FrameworkHeinz Marketing Inc
 
Customer journey mapping seminar
Customer journey mapping seminarCustomer journey mapping seminar
Customer journey mapping seminarMacInnis Marketing
 
Rise of the Content Engineer
Rise of the Content EngineerRise of the Content Engineer
Rise of the Content Engineerschulmanthorogood
 
Sales Teams And Value Of Social Software (IBM)
Sales Teams And Value Of Social Software (IBM)Sales Teams And Value Of Social Software (IBM)
Sales Teams And Value Of Social Software (IBM)Rawn Shah
 

Similar to Building the Case for UX (20)

LevelTen Interactive Capabilities Presentation
LevelTen Interactive Capabilities PresentationLevelTen Interactive Capabilities Presentation
LevelTen Interactive Capabilities Presentation
 
NetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for ResultsNetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for Results
 
Managing Up
Managing UpManaging Up
Managing Up
 
Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...
Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...
Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...
 
NetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for ResultsNetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for Results
 
Intro&Session1
Intro&Session1Intro&Session1
Intro&Session1
 
7 Pillars of Conversion Presentation
7 Pillars of Conversion Presentation7 Pillars of Conversion Presentation
7 Pillars of Conversion Presentation
 
Overview Of EMarketing
Overview Of EMarketingOverview Of EMarketing
Overview Of EMarketing
 
Idc sales-enablement-jan-2009-1233092175549133-2 (1)
Idc sales-enablement-jan-2009-1233092175549133-2 (1)Idc sales-enablement-jan-2009-1233092175549133-2 (1)
Idc sales-enablement-jan-2009-1233092175549133-2 (1)
 
IDC Sales Enablement Jan 2009
IDC Sales Enablement Jan 2009IDC Sales Enablement Jan 2009
IDC Sales Enablement Jan 2009
 
Empired Convergence 2017 - Transforming you customer experience
Empired Convergence 2017 - Transforming you customer experienceEmpired Convergence 2017 - Transforming you customer experience
Empired Convergence 2017 - Transforming you customer experience
 
Marketo and SuccessFlow event May 17
Marketo and SuccessFlow event May 17Marketo and SuccessFlow event May 17
Marketo and SuccessFlow event May 17
 
Say Something: Using Branding & Social Recruiting to Improve Candidate Experi...
Say Something: Using Branding & Social Recruiting to Improve Candidate Experi...Say Something: Using Branding & Social Recruiting to Improve Candidate Experi...
Say Something: Using Branding & Social Recruiting to Improve Candidate Experi...
 
Website design and conversion
Website design and conversion Website design and conversion
Website design and conversion
 
Delivering a Predictable Pipeline-A B2B Revenue Ops Success Framework and Mat...
Delivering a Predictable Pipeline-A B2B Revenue Ops Success Framework and Mat...Delivering a Predictable Pipeline-A B2B Revenue Ops Success Framework and Mat...
Delivering a Predictable Pipeline-A B2B Revenue Ops Success Framework and Mat...
 
Delivering a Predictable Pipeline: B2B Revenue Ops Success Framework
Delivering a Predictable Pipeline: B2B Revenue Ops Success FrameworkDelivering a Predictable Pipeline: B2B Revenue Ops Success Framework
Delivering a Predictable Pipeline: B2B Revenue Ops Success Framework
 
Customer journey mapping seminar
Customer journey mapping seminarCustomer journey mapping seminar
Customer journey mapping seminar
 
Rise of the Content Engineer
Rise of the Content EngineerRise of the Content Engineer
Rise of the Content Engineer
 
Sales Teams And Value Of Social Software (IBM)
Sales Teams And Value Of Social Software (IBM)Sales Teams And Value Of Social Software (IBM)
Sales Teams And Value Of Social Software (IBM)
 
Digital Marketing (2024).pdf
Digital Marketing (2024).pdfDigital Marketing (2024).pdf
Digital Marketing (2024).pdf
 

More from Amy Cueva

MonkeyTalk Health - Antwerp - Purpose Driven Design - Amy Cueva
MonkeyTalk Health - Antwerp - Purpose Driven Design - Amy CuevaMonkeyTalk Health - Antwerp - Purpose Driven Design - Amy Cueva
MonkeyTalk Health - Antwerp - Purpose Driven Design - Amy CuevaAmy Cueva
 
Design for Change: Empathy as our Guide: Amy Cueva Keynote at Partners Center...
Design for Change: Empathy as our Guide: Amy Cueva Keynote at Partners Center...Design for Change: Empathy as our Guide: Amy Cueva Keynote at Partners Center...
Design for Change: Empathy as our Guide: Amy Cueva Keynote at Partners Center...Amy Cueva
 
HxR 2015: "Our Calling: Improve Health"
HxR 2015: "Our Calling: Improve Health"HxR 2015: "Our Calling: Improve Health"
HxR 2015: "Our Calling: Improve Health"Amy Cueva
 
America's Health Insurance Plans - Consumer Experience Summit - Measuring Suc...
America's Health Insurance Plans - Consumer Experience Summit - Measuring Suc...America's Health Insurance Plans - Consumer Experience Summit - Measuring Suc...
America's Health Insurance Plans - Consumer Experience Summit - Measuring Suc...Amy Cueva
 
Designing An Ecosystem of Care
Designing An Ecosystem of CareDesigning An Ecosystem of Care
Designing An Ecosystem of CareAmy Cueva
 
HxD 2012: Communities of Care: Social Media in Healthcare
HxD 2012: Communities of Care: Social Media in HealthcareHxD 2012: Communities of Care: Social Media in Healthcare
HxD 2012: Communities of Care: Social Media in HealthcareAmy Cueva
 
Idea2010: Communitiesof Care: Strategic Social Interaction Design for Healthc...
Idea2010: Communitiesof Care: Strategic Social Interaction Design for Healthc...Idea2010: Communitiesof Care: Strategic Social Interaction Design for Healthc...
Idea2010: Communitiesof Care: Strategic Social Interaction Design for Healthc...Amy Cueva
 
Multi-Channel Experience Design - UPA 2010
Multi-Channel Experience Design - UPA 2010Multi-Channel Experience Design - UPA 2010
Multi-Channel Experience Design - UPA 2010Amy Cueva
 
What They Didnt Know They Needed Ia Summit2010
What They Didnt Know They Needed Ia Summit2010What They Didnt Know They Needed Ia Summit2010
What They Didnt Know They Needed Ia Summit2010Amy Cueva
 
PatientDoctor Relationships & Social Media - Himss Virtual Conf 09 - Amy ...
PatientDoctor Relationships & Social Media - Himss Virtual Conf 09 - Amy ...PatientDoctor Relationships & Social Media - Himss Virtual Conf 09 - Amy ...
PatientDoctor Relationships & Social Media - Himss Virtual Conf 09 - Amy ...Amy Cueva
 
Search & Filter Interface Round Up - Usability Marathon - Cueva
Search & Filter Interface Round Up - Usability Marathon - CuevaSearch & Filter Interface Round Up - Usability Marathon - Cueva
Search & Filter Interface Round Up - Usability Marathon - CuevaAmy Cueva
 
Using Comics In The Design Process Upa Boston Cueva
Using Comics In The Design Process Upa Boston CuevaUsing Comics In The Design Process Upa Boston Cueva
Using Comics In The Design Process Upa Boston CuevaAmy Cueva
 
Next Generation Interfaces: Useful or Novelty?
Next Generation Interfaces: Useful or Novelty?Next Generation Interfaces: Useful or Novelty?
Next Generation Interfaces: Useful or Novelty?Amy Cueva
 

More from Amy Cueva (13)

MonkeyTalk Health - Antwerp - Purpose Driven Design - Amy Cueva
MonkeyTalk Health - Antwerp - Purpose Driven Design - Amy CuevaMonkeyTalk Health - Antwerp - Purpose Driven Design - Amy Cueva
MonkeyTalk Health - Antwerp - Purpose Driven Design - Amy Cueva
 
Design for Change: Empathy as our Guide: Amy Cueva Keynote at Partners Center...
Design for Change: Empathy as our Guide: Amy Cueva Keynote at Partners Center...Design for Change: Empathy as our Guide: Amy Cueva Keynote at Partners Center...
Design for Change: Empathy as our Guide: Amy Cueva Keynote at Partners Center...
 
HxR 2015: "Our Calling: Improve Health"
HxR 2015: "Our Calling: Improve Health"HxR 2015: "Our Calling: Improve Health"
HxR 2015: "Our Calling: Improve Health"
 
America's Health Insurance Plans - Consumer Experience Summit - Measuring Suc...
America's Health Insurance Plans - Consumer Experience Summit - Measuring Suc...America's Health Insurance Plans - Consumer Experience Summit - Measuring Suc...
America's Health Insurance Plans - Consumer Experience Summit - Measuring Suc...
 
Designing An Ecosystem of Care
Designing An Ecosystem of CareDesigning An Ecosystem of Care
Designing An Ecosystem of Care
 
HxD 2012: Communities of Care: Social Media in Healthcare
HxD 2012: Communities of Care: Social Media in HealthcareHxD 2012: Communities of Care: Social Media in Healthcare
HxD 2012: Communities of Care: Social Media in Healthcare
 
Idea2010: Communitiesof Care: Strategic Social Interaction Design for Healthc...
Idea2010: Communitiesof Care: Strategic Social Interaction Design for Healthc...Idea2010: Communitiesof Care: Strategic Social Interaction Design for Healthc...
Idea2010: Communitiesof Care: Strategic Social Interaction Design for Healthc...
 
Multi-Channel Experience Design - UPA 2010
Multi-Channel Experience Design - UPA 2010Multi-Channel Experience Design - UPA 2010
Multi-Channel Experience Design - UPA 2010
 
What They Didnt Know They Needed Ia Summit2010
What They Didnt Know They Needed Ia Summit2010What They Didnt Know They Needed Ia Summit2010
What They Didnt Know They Needed Ia Summit2010
 
PatientDoctor Relationships & Social Media - Himss Virtual Conf 09 - Amy ...
PatientDoctor Relationships & Social Media - Himss Virtual Conf 09 - Amy ...PatientDoctor Relationships & Social Media - Himss Virtual Conf 09 - Amy ...
PatientDoctor Relationships & Social Media - Himss Virtual Conf 09 - Amy ...
 
Search & Filter Interface Round Up - Usability Marathon - Cueva
Search & Filter Interface Round Up - Usability Marathon - CuevaSearch & Filter Interface Round Up - Usability Marathon - Cueva
Search & Filter Interface Round Up - Usability Marathon - Cueva
 
Using Comics In The Design Process Upa Boston Cueva
Using Comics In The Design Process Upa Boston CuevaUsing Comics In The Design Process Upa Boston Cueva
Using Comics In The Design Process Upa Boston Cueva
 
Next Generation Interfaces: Useful or Novelty?
Next Generation Interfaces: Useful or Novelty?Next Generation Interfaces: Useful or Novelty?
Next Generation Interfaces: Useful or Novelty?
 

Recently uploaded

So einfach geht modernes Roaming fuer Notes und Nomad.pdf
So einfach geht modernes Roaming fuer Notes und Nomad.pdfSo einfach geht modernes Roaming fuer Notes und Nomad.pdf
So einfach geht modernes Roaming fuer Notes und Nomad.pdfpanagenda
 
WomenInAutomation2024: AI and Automation for eveyone
WomenInAutomation2024: AI and Automation for eveyoneWomenInAutomation2024: AI and Automation for eveyone
WomenInAutomation2024: AI and Automation for eveyoneUiPathCommunity
 
2024 April Patch Tuesday
2024 April Patch Tuesday2024 April Patch Tuesday
2024 April Patch TuesdayIvanti
 
Kuma Meshes Part I - The basics - A tutorial
Kuma Meshes Part I - The basics - A tutorialKuma Meshes Part I - The basics - A tutorial
Kuma Meshes Part I - The basics - A tutorialJoão Esperancinha
 
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...panagenda
 
Top 10 Hubspot Development Companies in 2024
Top 10 Hubspot Development Companies in 2024Top 10 Hubspot Development Companies in 2024
Top 10 Hubspot Development Companies in 2024TopCSSGallery
 
Digital Tools & AI in Career Development
Digital Tools & AI in Career DevelopmentDigital Tools & AI in Career Development
Digital Tools & AI in Career DevelopmentMahmoud Rabie
 
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24Mark Goldstein
 
Connecting the Dots for Information Discovery.pdf
Connecting the Dots for Information Discovery.pdfConnecting the Dots for Information Discovery.pdf
Connecting the Dots for Information Discovery.pdfNeo4j
 
Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...
Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...
Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...Nikki Chapple
 
QCon London: Mastering long-running processes in modern architectures
QCon London: Mastering long-running processes in modern architecturesQCon London: Mastering long-running processes in modern architectures
QCon London: Mastering long-running processes in modern architecturesBernd Ruecker
 
React Native vs Ionic - The Best Mobile App Framework
React Native vs Ionic - The Best Mobile App FrameworkReact Native vs Ionic - The Best Mobile App Framework
React Native vs Ionic - The Best Mobile App FrameworkPixlogix Infotech
 
Manual 508 Accessibility Compliance Audit
Manual 508 Accessibility Compliance AuditManual 508 Accessibility Compliance Audit
Manual 508 Accessibility Compliance AuditSkynet Technologies
 
Tampa BSides - The No BS SOC (slides from April 6, 2024 talk)
Tampa BSides - The No BS SOC (slides from April 6, 2024 talk)Tampa BSides - The No BS SOC (slides from April 6, 2024 talk)
Tampa BSides - The No BS SOC (slides from April 6, 2024 talk)Mark Simos
 
Landscape Catalogue 2024 Australia-1.pdf
Landscape Catalogue 2024 Australia-1.pdfLandscape Catalogue 2024 Australia-1.pdf
Landscape Catalogue 2024 Australia-1.pdfAarwolf Industries LLC
 
Long journey of Ruby standard library at RubyConf AU 2024
Long journey of Ruby standard library at RubyConf AU 2024Long journey of Ruby standard library at RubyConf AU 2024
Long journey of Ruby standard library at RubyConf AU 2024Hiroshi SHIBATA
 
Accelerating Enterprise Software Engineering with Platformless
Accelerating Enterprise Software Engineering with PlatformlessAccelerating Enterprise Software Engineering with Platformless
Accelerating Enterprise Software Engineering with PlatformlessWSO2
 
Emixa Mendix Meetup 11 April 2024 about Mendix Native development
Emixa Mendix Meetup 11 April 2024 about Mendix Native developmentEmixa Mendix Meetup 11 April 2024 about Mendix Native development
Emixa Mendix Meetup 11 April 2024 about Mendix Native developmentPim van der Noll
 
React JS; all concepts. Contains React Features, JSX, functional & Class comp...
React JS; all concepts. Contains React Features, JSX, functional & Class comp...React JS; all concepts. Contains React Features, JSX, functional & Class comp...
React JS; all concepts. Contains React Features, JSX, functional & Class comp...Karmanjay Verma
 
Generative AI - Gitex v1Generative AI - Gitex v1.pptx
Generative AI - Gitex v1Generative AI - Gitex v1.pptxGenerative AI - Gitex v1Generative AI - Gitex v1.pptx
Generative AI - Gitex v1Generative AI - Gitex v1.pptxfnnc6jmgwh
 

Recently uploaded (20)

So einfach geht modernes Roaming fuer Notes und Nomad.pdf
So einfach geht modernes Roaming fuer Notes und Nomad.pdfSo einfach geht modernes Roaming fuer Notes und Nomad.pdf
So einfach geht modernes Roaming fuer Notes und Nomad.pdf
 
WomenInAutomation2024: AI and Automation for eveyone
WomenInAutomation2024: AI and Automation for eveyoneWomenInAutomation2024: AI and Automation for eveyone
WomenInAutomation2024: AI and Automation for eveyone
 
2024 April Patch Tuesday
2024 April Patch Tuesday2024 April Patch Tuesday
2024 April Patch Tuesday
 
Kuma Meshes Part I - The basics - A tutorial
Kuma Meshes Part I - The basics - A tutorialKuma Meshes Part I - The basics - A tutorial
Kuma Meshes Part I - The basics - A tutorial
 
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...
 
Top 10 Hubspot Development Companies in 2024
Top 10 Hubspot Development Companies in 2024Top 10 Hubspot Development Companies in 2024
Top 10 Hubspot Development Companies in 2024
 
Digital Tools & AI in Career Development
Digital Tools & AI in Career DevelopmentDigital Tools & AI in Career Development
Digital Tools & AI in Career Development
 
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
 
Connecting the Dots for Information Discovery.pdf
Connecting the Dots for Information Discovery.pdfConnecting the Dots for Information Discovery.pdf
Connecting the Dots for Information Discovery.pdf
 
Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...
Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...
Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...
 
QCon London: Mastering long-running processes in modern architectures
QCon London: Mastering long-running processes in modern architecturesQCon London: Mastering long-running processes in modern architectures
QCon London: Mastering long-running processes in modern architectures
 
React Native vs Ionic - The Best Mobile App Framework
React Native vs Ionic - The Best Mobile App FrameworkReact Native vs Ionic - The Best Mobile App Framework
React Native vs Ionic - The Best Mobile App Framework
 
Manual 508 Accessibility Compliance Audit
Manual 508 Accessibility Compliance AuditManual 508 Accessibility Compliance Audit
Manual 508 Accessibility Compliance Audit
 
Tampa BSides - The No BS SOC (slides from April 6, 2024 talk)
Tampa BSides - The No BS SOC (slides from April 6, 2024 talk)Tampa BSides - The No BS SOC (slides from April 6, 2024 talk)
Tampa BSides - The No BS SOC (slides from April 6, 2024 talk)
 
Landscape Catalogue 2024 Australia-1.pdf
Landscape Catalogue 2024 Australia-1.pdfLandscape Catalogue 2024 Australia-1.pdf
Landscape Catalogue 2024 Australia-1.pdf
 
Long journey of Ruby standard library at RubyConf AU 2024
Long journey of Ruby standard library at RubyConf AU 2024Long journey of Ruby standard library at RubyConf AU 2024
Long journey of Ruby standard library at RubyConf AU 2024
 
Accelerating Enterprise Software Engineering with Platformless
Accelerating Enterprise Software Engineering with PlatformlessAccelerating Enterprise Software Engineering with Platformless
Accelerating Enterprise Software Engineering with Platformless
 
Emixa Mendix Meetup 11 April 2024 about Mendix Native development
Emixa Mendix Meetup 11 April 2024 about Mendix Native developmentEmixa Mendix Meetup 11 April 2024 about Mendix Native development
Emixa Mendix Meetup 11 April 2024 about Mendix Native development
 
React JS; all concepts. Contains React Features, JSX, functional & Class comp...
React JS; all concepts. Contains React Features, JSX, functional & Class comp...React JS; all concepts. Contains React Features, JSX, functional & Class comp...
React JS; all concepts. Contains React Features, JSX, functional & Class comp...
 
Generative AI - Gitex v1Generative AI - Gitex v1.pptx
Generative AI - Gitex v1Generative AI - Gitex v1.pptxGenerative AI - Gitex v1Generative AI - Gitex v1.pptx
Generative AI - Gitex v1Generative AI - Gitex v1.pptx
 

Building the Case for UX

  • 3. Why are you here?
  • 4. Good user experience makes good common sense.
  • 5. ROI = (Gain from Investment-Cost of Investment) Cost of Investment
  • 6. Are you an MBA?
  • 7. Then what makes you qualified to have this conversation?
  • 9.
  • 10. USER TECH DESIGN BIZ IT’S UP TO US We are communicators. US
  • 11. TOOLS OF THE TRADE Will the user of this screen have a good experience?
  • 12. THE TOOLS OF THE TRADE Ooooh, that looks super nice…
  • 13. TOOLS OF THE TRADE Closer.
  • 14.
  • 15.
  • 16. WHERE IN THE PROCESS? Step I Business Intelligence: Timeline & Extranet Documentation Review Heuristic Analysis Competitive Analysis Stakeholder Interviews Strategic Workshops Technical Discovery & Specification Business Intelligence Findings Step II Experience Definition: User Studies User Personas Creation Task Flow Storyboards Interface Approaches Information Architecture Wireframes Usability Testing Ongoing Technology Feasibility Analysis Step III Visual & Content Design: Creative Brief Visual Design Concepts Visual Design Extension Design Specification Copywriting Clickable Prototype Usability Testing Step IV Development: Design Support Presentation Layer Development Integration CMS Training Content Population Quality Assurance Implementation Warranty & Support Step V Ongoing Analysis: Design and Development Updates Testing & Optimization Analytics & Recommendations
  • 17.
  • 19. Don’t be a jerk.
  • 20. Find your allies. Pick your battles. Be nice. Don’t be a slouch. Start small & build.
  • 21. It’s not always easy. Objections? What have been your barriers?
  • 22. We can do it!