The document discusses how technology is transforming daily life and the relationship between people and technology. It argues that we have moved from merely engaging with technology to being "entangled" with it, where technology is integrated into every aspect of our lives. It suggests that companies should aim to make their products and services indispensable parts of people's lives through "entangled relationships" rather than just getting people to engage with their brands. The future will involve even tighter integration between humans and technology through interfaces that bring different systems and organizations together.

1. Share of Life™
The Interface for the Future:
From Engagement to
Entanglement
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By Sebastian Jespersen

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Every aspect of daily life
has been transformed or
soon will be.

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Our new way
of living

4. Our professional
& personal
communication
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5. Our everyday
commute
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6. Monitoring &
managing our
health
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7. How we meet
our partners
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8. We are spending
more than
10 hours a day
looking at screens
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9. We no longer go online.
We live online.

10. We live in a technology
hungry age
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11. We have moved away from
mere engagement…
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12. … to Entanglement
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13. In an entangled
relationship, there
is no friction
You are one
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14. The new Holy Grail is
entangling your brand into
your customer’s digitized life
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15. “You want people
using your product
because it's a part
of their new way of life.
Then they can't stop
using it”
Sean Parker
Former Facebook Vice President
& Founder of Napster
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16. Share of Life™
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The Interface is
the glue is the
new entangled
relationship

18. But…
What makes the interface
indispensable?
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19. Interface Entangled
noun
a point where two systems, subjects,
organizations, etc. meet and interact.
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/ˈɪntəfeɪs/

20. Most brands still
care for “pretty”
design
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21. While the ‘Titans’
are creating the
next wave of
entangled
relationships.
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22. Alexa
Ben
Google Assistant CortanaSiri
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23. “A monkey has been able
to control a computer
with its brain.”
Elon Musk
CEO, Co-Founder & Product Architect of Tesla, Inc.
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24. The future is
yesterday’s news
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25. What does it mean
for you?
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26. Start thinking of yourselves as enablers
for technology and humans to entangle peacefully together in mutually
beneficial relationships
We call that Share of Life
TM

27. THANK YOU
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