Online Organizing

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Online Organizing

  1. 1. Online Organizing: Past, Present & Future August 20th, 2008 Paid for by Democracy for America, www.democracyforamerica.com, and not authorized by any candidate or candidate’s committee. Listen live on: Questions? [email_address] AIM: DFA Night School
  2. 2. Welcome to DFA Night School! <ul><li>Streaming live at: </li></ul><ul><li>Now Available on ITunes </li></ul><ul><li>Click here to subscribe: </li></ul>2 Questions? nightschool@democracyforamerica.com Questions? Email: [email_address] AIM Instant Message: DFA Night School DFA Chair Jim Dean
  3. 3. Tonight’s Trainers Matt Blizek Night School Host Democracy for America Zack Exley New Organizing Institute www.neworganizing.com www.revolutioninjesusland.com 3 Questions? nightschool@democracyforamerica.com
  4. 4. History of Online Organizing 1995 1999 2003 2004 2006 2008 Students organize nationwide events protesting the Contract for America using ‘electronic mail’ Dean for America www.gwbush.com 2002 4 Questions? nightschool@democracyforamerica.com
  5. 5. Building Online Communities Internet allows for organizations to gather millions of new members with a single effective action Keys to Viral Growth Timely & Relevant Achievable Goals Sense of Community New & Fresh 5 Questions? nightschool@democracyforamerica.com MoveOn.org membership growth
  6. 6. Organizing Online Communities Typical Mass Organization <ul><li>The structure of ‘the people’ is changing </li></ul><ul><li>Better accountability of staff and volunteers. </li></ul><ul><li>More spontaneity by leaders and activists. </li></ul><ul><li>Utilization of organic leaders. </li></ul><ul><li>Defeat of “Tyranny of the Annoying.” </li></ul>6 Questions? nightschool@democracyforamerica.com Ideal Online Organization Top Down Organization
  7. 7. Questions? <ul><li>Email: nightschool@democracyforamerica.com </li></ul><ul><li>Instant Message: </li></ul><ul><li>DFA Night School </li></ul>7 Questions? nightschool@democracyforamerica.com
  8. 8. Challenges of Organizing Online <ul><li>Lack of personal connection </li></ul><ul><li>Spam & Saturation </li></ul><ul><li>Building Long Term Sustainability </li></ul><ul><li>Digital divide </li></ul><ul><li>Smart investment of time/resources </li></ul>8 Questions? nightschool@democracyforamerica.com
  9. 9. Netroots Post November: What’s Next? <ul><li>Issue & Lobbying Campaigns </li></ul><ul><li>Media Reform </li></ul><ul><li>Social Networks 3.0 </li></ul><ul><li>Net Neutrality </li></ul><ul><li>Democratic Party Reform </li></ul><ul><li>Progressive Leadership Pipeline </li></ul>9 Questions? nightschool@democracyforamerica.com
  10. 10. Questions? <ul><li>Email: </li></ul><ul><li>[email_address] </li></ul><ul><li>Instant Message: </li></ul><ul><li>DFA Night School </li></ul>10 Questions? nightschool@democracyforamerica.com
  11. 11. The New Organizing Institute <ul><li>NOI Organizing Summits </li></ul><ul><li>Geared toward nonprofit staff </li></ul><ul><li>Cost is $125 </li></ul><ul><li>Post-Election RootsCamp Debrief </li></ul>Upcoming Organizer Summits Raleigh, NC: September 15 Pittsburgh, PA: September 19 Sign up to learn more at: www.neworganizing.com 11 Questions? nightschool@democracyforamerica.com
  12. 12. Next Month on Night School <ul><li>GOTV: How to Mobilize Your Voters </li></ul><ul><li>w/ Donald Green </li></ul><ul><li>September 3rd, 2008 </li></ul><ul><li>www.democracyforamerica.com/gotv </li></ul><ul><li>Building Your Volunteer Base </li></ul><ul><li>September 10th, 2008 </li></ul><ul><li>www.democracyforamerica.com /volunteer </li></ul><ul><li>Canvassing & Phonebanking </li></ul><ul><li>September 17th, 2008 </li></ul><ul><li>www.democracyforamerica.com /canvass </li></ul>12 Questions? nightschool@democracyforamerica.com
  13. 13. Thank you for joining us! Need to catch up on earlier Night School presentations? Order previous semesters on DVD: https://democracyforamerica.com/contribute/nightschool Join the DFA Trust www.democracyforamerica.com/trust 13 Questions? nightschool@democracyforamerica.com

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