This document is from Democracy for America's "DFA Night School" program, which provides training on get-out-the-vote (GOTV) efforts for the 2008 US presidential election. It outlines tactics like using social networks and peer pressure to get friends and contacts to pledge to vote for Obama, targeting those who can vote early. Attendees are encouraged to make contact with potential voters through phone calls, postcards, emails, and follow up to ensure they vote. The goal is to generate 3 million "viral votes" through these grassroots efforts.

1. Special Edition: MyGOTV
October 14 th, 2008
Listen live on:
Questions? nightschool@democracyforamerica.com
AIM: DFA Night School Paid for by Democracy for America,
www.democracyforamerica.com, and not
authorized by any candidate or
candidate’s committee.

2. Welcome to DFA Night School!
Streaming live at:
www.blogtalkradio.com/democracyforamerica
Questions?
Email: nightschool@democracyforamerica.com
AIM Instant Message: dfanightschool
DFA Chair
Live blog: www.blogforamerica.com
Jim Dean
2 Questions? nightschool@democracyforamerica.com

3. Tonight’s Trainers
Matt Blizek
Adam Quinn
DFA Training Director
DFA Field Director
3 Questions? nightschool@democracyforamerica.com

4. 3 Million New Votes
Peer pressure works
- Research shows that peer pressure
is a very effective GOTV tactic
http://research.yale.edu/GOTV/?q=node/10
Early voting is key to victory
- Frees up campaign resources
(people, time, money)
- Bringing New Voters into the Fold:
Allows campaigns to focus efforts on
less likely voters
4 Questions? nightschool@democracyforamerica.com

5. How it works
Step 1: Pledge to vote Obama
(and vote early to get your free bumper sticker!)
Step 2: Get 3 friends to pledge to vote
for Obama
Step 3: Each of your friends gets 3
more pledges
Step 4: Follow up & Repeat
5 Questions? nightschool@democracyforamerica.com

6. Who to Target
Utilize your social networks
- Friends, family, co-workers, etc
- Get them out to vote where they live
- Get them to vote early if possible
Send to all your email contacts
All your friends on Facebook!
6 Questions? nightschool@democracyforamerica.com

7. Build Your GOTV List
7 Questions? nightschool@democracyforamerica.com

8. Get Your Friends to Vote
(early if possible)
Face to face meetings
Phone Calls
Postcards
Emails
Use our Early Voting
Guide to see which
friends can vote early
8 Questions? nightschool@democracyforamerica.com

9. Behind the Scenes
You will receive alerts when…
- Your state starts early voting
- Your friends accept your invite
- Your friends report their vote
Free “I voted for Obama” bumper stickers
9 Questions? nightschool@democracyforamerica.com

10. New Frontiers of Voter
Mobilization
3 million ‘viral’ votes
Using Facebook to bring out
more young voters
Won’t interfere with the rest of
your GOTV volunteering
10 Questions? nightschool@democracyforamerica.com

11. Questions?
Call in live: (646) 200-0620
Email:
nightschool@democracyforamerica.com
Instant Message:
DFA Night School
11 Questions? nightschool@democracyforamerica.com

12. Homework
1. Make a list of 30 people you know
2. Invite them to pledge to Vote Obama
3. Follow up and make sure they vote
www.democracyforamerica.com/pledge
Or use our Facebook Application:
http://apps.facebook.com/dfa_gotv
12 Questions? nightschool@democracyforamerica.com