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Campus Organizing Final


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Campus Organizing Final

  1. 1. Campus Organizing September 23th, 2009 Questions? Email - [email_address] AIM - DFA Night School Twitter - #DFA Paid for by Democracy for America,, and not authorized by any candidate or candidate’s committee.
  2. 2. Welcome to DFA Night School! Available on ITunes Click icon to subscribe: Got Questions? Email: [email_address] AIM Instant Message: DFA Night School DFA Chair Jim Dean Questions? 2
  3. 3. Tonight ’ s Trainers 3 Shawn Walter IN Young Dems & Obama Organizer David Golemboski NETWORK Bryan Hageny DFA, Deputy Training Director Jessica Serrante Power Shift & Greenpeace Organizer
  4. 4. Fitting the Pieces Together <ul><li>Five Components of a Campaign/Action </li></ul><ul><ul><li>Goals </li></ul></ul><ul><ul><li>Strategy </li></ul></ul><ul><ul><li>Tactics </li></ul></ul><ul><ul><li>Timelines </li></ul></ul><ul><ul><li>Benchmarks </li></ul></ul>Questions? 4 Political Organizing Issue Advocacy Organizing Social Justice Organizing Campus Organizing
  5. 5. Myths of Campus Organizing Got Questions? 5 <ul><ul><li>Students Don’t Care </li></ul></ul><ul><ul><li>Students Don’t Vote </li></ul></ul><ul><ul><li>Students Are Not an Efficient Use of a Campaign's/Organization’s Resources (People, Time and Money) </li></ul></ul><ul><ul><li>There is Less Interest in Progressive Organizing at Community Colleges, Tech Schools, and Religious Institutions </li></ul></ul>
  6. 6. Challenges of Campus Organizing Got Questions? 6 <ul><ul><li>Attention Span of Students </li></ul></ul><ul><ul><li>Organization & Membership Attrition </li></ul></ul><ul><ul><li>Passing the Baton </li></ul></ul>
  7. 7. Questions? Email: [email_address] AIM : DFA Night School Twitter : #DFA 7
  8. 8. Political Organizing on Campus   GOAL : To mobilize X number of volunteer hours, register Y number of new voters in the district, and turnout Z number of votes. STRATEGY: Determine student ’ s individual motivations for participation. Leverage student ’ s institutional relationships. Utilize student ’ s social networks and other forms of communication. Questions? 8
  9. 9. Recruitment & Voter Registration <ul><li>First Impressions… </li></ul><ul><ul><li>Move in day, student org. fairs, classroom storms. </li></ul></ul><ul><ul><ul><li>Requires considerable resources </li></ul></ul></ul><ul><ul><ul><li>The resource paradox? </li></ul></ul></ul><ul><ul><ul><li>Your job is to use personal interaction to find campus leaders </li></ul></ul></ul>Questions? 9 <ul><li>Then student club and Greek outreach </li></ul><ul><ul><li>Less about finding leaders than delegating to existing ones </li></ul></ul><ul><ul><li>An effective delegation is one done with minimal expenditure of resources (people, time, $) </li></ul></ul>
  10. 10. Getting Out the College Vote <ul><li>Visibility </li></ul><ul><ul><li>Not only materials, but also personal interaction </li></ul></ul><ul><li>Cost/Benefit of Voter Shuttles </li></ul><ul><ul><li>Know your campus…only if your voters face obstacles </li></ul></ul>Questions? 10 <ul><li>The Fruit of your Labor </li></ul><ul><ul><li>GOTV is a barometer of a properly delegated campaign </li></ul></ul><ul><ul><ul><li>If done correctly you will enjoy this period </li></ul></ul></ul><ul><ul><ul><li>Composure is key </li></ul></ul></ul>
  11. 11. Issue Advocacy & Movement Building   GOAL To recruit, develop, and deploy X students, facilitating a formidable and sustainable organization, in order contribute to a larger parent movement. Collectively movements leverage to their resources to achieve measurable policy improvements. SRATEGY Determine student’s individual motivations for participation. Leverage student’s institutional relationships. Utilize social student’s social networks and other forms of communication. Questions? 11
  12. 12. Issue Advocacy & Movement Building <ul><li>Fundraising: Making Tough Choices </li></ul><ul><ul><li>Seek institutional donations </li></ul></ul><ul><ul><li>Know the players in your community </li></ul></ul><ul><ul><li>Set tangible fundraising goals for individuals </li></ul></ul>Questions? 12 <ul><li>Remember Why You Recruit! </li></ul><ul><ul><li>Treat recruitment as a campaign itself </li></ul></ul><ul><ul><li>Set clear goals, strategies, tactics, timelines, and benchmarks </li></ul></ul><ul><li>Recruitment tactics </li></ul><ul><ul><li>Phone banking, class raps, flyering, tabling </li></ul></ul><ul><ul><li>The tennis ball tactic... </li></ul></ul><ul><li>Have a clear message </li></ul><ul><ul><li>Ask yourself “why people should get involved?” </li></ul></ul>
  13. 13. Issue Advocacy & Movement Building <ul><ul><li>Follow Up/Reactivation </li></ul></ul><ul><ul><li>Evaluate the experience to gain institutional knowledge </li></ul></ul><ul><ul><ul><li>What we did well, what needs improvement </li></ul></ul></ul><ul><ul><li>Develop an email list </li></ul></ul><ul><ul><li>Most importantly continue to ask for time, $, talent </li></ul></ul>Questions? 13 <ul><ul><li>Delegation/Team Building </li></ul></ul><ul><ul><li>Good Leaders create more leaders not more followers-delegate! </li></ul></ul><ul><ul><li>Delegate by realm: Transportation, Housing, Food, and Fundraising </li></ul></ul><ul><ul><li>Set regular debriefs with your volunteers to assess their progress </li></ul></ul>
  14. 14. Social Justice Organizing    GOAL Expose socioeconomic and political injustices, and make clear the connection between the lives of the privileged and the disadvantaged. Facilitate means by which students can work to change concrete realities through achievable means, in service of a vision of a more just and equitable world. STRATEGY Determine student ’ s individual motivations for participation. Leverage student ’ s institutional relationships. Utilize ]student ’ s social networks and other forms of communication. Questions? 14
  15. 15. What is &quot;Whole Person&quot; Organizing <ul><li>Strengths of “Whole Person” Organizing </li></ul><ul><ul><li>Promotes long-term and deep engagement </li></ul></ul><ul><ul><li>Offers reward for participants </li></ul></ul><ul><ul><li>Goes to the “core” of movement building: building a more progressive society </li></ul></ul><ul><li>Challenges of “Whole Person” Organizing </li></ul><ul><ul><li>Attracts fewer persons </li></ul></ul><ul><ul><li>Requires greater resources (people, time, and $) </li></ul></ul><ul><ul><li>Requires community infrastructure </li></ul></ul>Questions? 15
  16. 16. Social Justice on Campus <ul><li>Values-Based Messaging </li></ul><ul><ul><li>Attracts passionate individuals </li></ul></ul><ul><ul><li>Attracts the passionate , but not necessarily many </li></ul></ul><ul><ul><li>Effective values-based messaging aligns your movement with a credible moral position </li></ul></ul>Questions? 16 <ul><li>Personal Encounters </li></ul><ul><ul><li>Makes need concrete </li></ul></ul><ul><ul><li>Keeps focus on those suffering </li></ul></ul><ul><ul><li>Creates an emotional connection </li></ul></ul>
  17. 17. Questions? Email: [email_address] AIM : DFA Night School Twitter : #DFA 17
  18. 18. Ways to Get Involved on Your Campus <ul><li>Shawn… </li></ul><ul><ul><li> </li></ul></ul><ul><li>Jessica… </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>David… </li></ul><ul><ul><li> </li></ul></ul>Questions? 18
  19. 19. Thank you for listening! Need to catch up on earlier Night School presentations? Order previous Night School episodes on DVD: Become a monthly Night School donor 19