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Fox Cities Managers Dec 2009a

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Chuck Tomasi\'s presentation on social media for the Fox Cities Managers 12/8/2009

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Fox Cities Managers Dec 2009a

  1. 1. Fox cities Managers<br />Social Media<br />Chuck Tomasi<br />December 8, 2009<br />1<br />
  2. 2. The purpose of the Fox Cities Managers it to network and provide educational material to promote leadership excellence<br />Purpose<br />2<br />
  3. 3. Electronics on stun<br />One person talking at a time<br />Start/End on time<br />Use and agenda (and stick to it)<br />Use a parking lot<br />Ground Rules<br />3<br />
  4. 4. Agenda<br />4<br />
  5. 5. Introductions<br />5<br />Name<br />Company<br />Title<br />What you expect out of this mtg<br />A popular song from the year you graduated H.S.<br />
  6. 6. Website review<br />Site Preview<br />Resources and Tools<br />Sponsors – include text?<br />Spread the word<br />Mention on twitter/Facebook/LinkedIn<br />Hash tag: #fcmgrs<br />Group Business<br />6<br />
  7. 7. Social Media<br />- Chuck Tomasi<br />7<br />
  8. 8. Chuck Tomasi<br />Appleton WI<br />Father/Husband<br />IT Manager<br />Podcaster<br />Black Belt<br />Author<br />Group leader<br />
  9. 9. An open communication network powered by:<br />Social networks<br />Blogs<br />Microblogging<br />Message boards/forums<br />Wikis<br />Gaming<br />Podcasts<br />Video/photo sharing<br />What is Social Media?<br />9<br />
  10. 10. Growing and maintaining a network<br />Making acquaintances<br />Maintaining relationships<br />Getting your ideas “out there”<br />Goal:<br />Be known for your ideas/brand<br />Having security and resources<br />The Challenge<br />10<br />
  11. 11. Making introductions and building relationships takes time<br />It’s hard to get your ideas/brand recognized<br />How do we do this?<br />Join groups (this one, Church, leagues, clubs)<br />Go to parties<br />Volunteer work<br />The Real World (meatspace)<br />11<br />
  12. 12. Enter Technology<br />12<br />Email<br />Speed<br />Mostly 1:1<br />How to find new contacts?<br />Relative traffic is declining<br />Today 90% of Internet communication is not on email<br />
  13. 13. Participating in at least one social network?<br />Posts/update status daily (or more)<br />Quick Poll (show of hands)<br />13<br />
  14. 14. Extension of what we do (or should be doing) in meatspace<br />Get out there<br />Listen<br />Share ideas<br />Offer to help<br />Advantages<br />Leverage the technology to quickly find people with similar interests<br />Send/receive updates quickly<br />Jumping off point for face-to-face contact<br />Social Networks<br />14<br />
  15. 15. Who’s talking?<br />Why you should listen<br />Why you should participate<br />Who is using it for what<br />The Conversation<br />15<br />
  16. 16. 5 Steps to Success<br />16<br />Regardless of industry, all successful entrepreneurs, executives and career professionals follow a repeating 5-step process to generate increased ROI<br />
  17. 17. Twitter - Microblogging<br />Facebook - Personal<br />LinkedIn - Professional<br />BizNik – B2B Interactions (partnerships)<br />FastPitch Networking – Press releases<br />Plaxo – Cross LinkedIn w/Facebook<br />Merchant Circle – Google results<br />Q Alias – Google results<br />Social Media Sites<br />17<br />
  18. 18. Blogs<br />Few publishers, many readers<br />Comment capabilities to get feedback<br />Excellent way to share your ideas<br />Forums<br />Targeted questions/discussions with a group<br />Similar interests<br />Blogs and Forums<br />18<br />
  19. 19. Easy to fit in short messages<br />Tracking capabilities<br />What is my network interested in?<br />Tools<br />Tinyurl.com<br />Bit.ly<br />Ow.ly<br />Short Links<br />19<br />
  20. 20. Multiple accounts<br />Twitter<br />Facebook<br />Manage multiple “columns”<br />Windows, Mac, iPhone<br />Tweetdeck.com<br />Tools - Tweetdeck<br />20<br />
  21. 21. Multiple accounts<br />Twitter<br />Facebook<br />LinkedIn<br />Multiple columns/tabs<br />Webapp<br />Deferred delivery and stats<br />Tools – Hootsuite.com<br />21<br />
  22. 22. Problem: Grow my podcast audience<br />Twitter – using hash tags<br />Doubled followers to Technorama in one week<br />Created awareness for Gmail Podcast with other Gmail users<br />Problem: Challenged by IT Director<br />LinkedIn – using Answers<br />Posted my question with simple data and got a dozen responses and a vendor introduction in 48 hours<br />My Successes w/Social Media<br />22<br />
  23. 23. References<br />23<br />
  24. 24. Identify a problem<br />Sign up and get involved<br />Start building connections<br />Where to start?<br />24<br />
  25. 25. 2 hrs/mo to start (per profile)<br />&gt;30 hrs/mo in a year<br />Options:<br />Time and Cost<br />25<br />
  26. 26. You don’t have time not to!<br />Your competition is doing it<br />“But I Don’t Have Time…”<br />26<br />If you’re not moving ahead,<br />you’re standing still.<br />If you’re standing still,<br />you’re falling behind.<br />
  27. 27. What questions do you have about Social Media?<br />Questions<br />27<br />
  28. 28. DISC Gone Wild – Karen Baker Rupel<br />Optional $40 profile test<br />~A fun and interactive way to learn about your work style preferences and how to maximize your strengths in an ever-changing workplace~<br />January 12, 2009 6-8PM<br />Next Month’s Topic<br />28<br />
  29. 29. Web site<br />http://www.foxcitiesmanagers.com<br />Linke<br />http://www.linkedin.com/groups?gid=1819730<br />Find this group online<br />29<br />
  30. 30. Future Topics<br />2nd Tuesday of Each Month<br />30<br />
  31. 31. We appreciate you taking time out of your busy schedule and spending it with us to improve yourself and your organization<br />Thank you<br />31<br />

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