LinkedIn master

Mastering the
New
2019 Step-by-step guide for
LinkedIn success
© 2019 emarketingtime.com, All rights reserved.

How the LinkedIn algorithm works.
1. Automated phases
2. Human phase
How to get posts show up in the LinkedIn news feed.
1. How to optimize your post
2. LinkedIn favored formats
3. Handle demographic aspects
4. LinkedIn Pro tips
Content

How the algorithm works
Content
In general, content is ranked and displayed based on your account’s:
1. reputation
2. how users have engaged with your content before
3. and what else is being posted
Algoritm
Content filtering
Human
Content filtering
Monitoring
engagement
For detailed version go to
last slide or click here

Every time you post something, the LinkedIn feed algorithm
determines whether it’s spam, low quality, or good to go. If it’s spam
it’s a no go and you risk being blocked – (not only content).
Spam or not
If you passed go, your content appears in the feed temporarily. In
this phase, LinkedIn’s algorithm bots constantly goes over how your
audience engages with the content.
Are they liking it, commenting on it or sharing it. That’s how it
should be and then you’ll make it through to the next filter.
Test Phase

LinkedIn now goes deeper and beyond the content to understand
the value of your post. The algorithms will then determine if it
should keep showing up in users’ feeds.
By looking at you and your network they can determine whether it is
a spam post and whether your network will enjoy it. This way they
avoid rewarding spam accounts.
Now LinkedIn will decide to remove your content from the feed or
display it less frequently. It’s a decision based on the degree of
network engagement. If your post generates engagement it will
continue to showing up and keep it around for another review.
Evaluation
Decision

Finally humans enter the process. At this point, editors determine
whether it should keep showing your post, whether they might
include it somewhere else like a channel. They also want to derive
key-takeaways from your post for future algorithm tweaks and
product development.
As long as your posting gets engagement it
stays in the process for filtering.
They want to know why,
exactly, is your post
performing so well
This is why you sometimes find posts in your feed that are not fresh.
This is a great value of LinkedIn and different from other social
media platforms such as Facebook and Twitter, based on fast feeds.

How to Optimze your posts
As long as your post is
performing well, it will keep
showing up in the feed.
Your voice may have to be a bit more professional than on other
platforms for social media. But don’t overdo being to formal (after
all it is a social network). Personality and a sense of humor is always
appreciated.
Nearly 60% of LinkedIn users access the network from their phones,
so prime your posts for mobile viewing with compelling messages
and interesting imagery.
Voice tone
Go mobile
Try to mix your content with the use of tips, opinions, videos,
images, quotes, and link to other content
Diverse
Use hashtags and work with keywords where you can. But don’t
overdo it so it looks like an SEO bot. And make sure you don’t get to
generic.
Keywords &
hashtags

LinkedIn has invested in technology for some formats they now favor.
Favored formats
1. Long-form content
shared through LinkedIn Publisher
- Invite people to read more
elsewhere using canonical tags to
your post.
3. Conference frame
- Use your videos with conference
frames to stand out in the feeds of
industry folks and other attendees.
2. Native videos
- Don’t share YouTube clips. LinkedIn
prefers that you use native video.
4. LinkedIn Live videos
LinkedIn is currently testing a new
live streaming feature. So far only in
Beta. Sign up here to become one of
the testers.

Handle demographic aspects
Ask all your employees to follow your company and set it as their workplace on their
profiles.
Follow influential authorities relevant to your industry and who are prominent on LinkedIn to
emphasize your interests and industry fellowship.
Join and engage in relevant groups (integrated into the main LinkedIn app and feed), as to
share your content when relevant.
Comment on content relevant to your industry.
Set up links to your LinkedIn page on your company website and careers page to encourage
more relevant follows.
Mention (@) people when you post something they’ll particularly like or if you’ve named them
in your post.
A decisive part for the algorithms when
analyzing, is the relevance of your posts
matched to your audience’s profiles.
The things you can do to take control

LinkedIn Pro Tips
Tip #1: Optimize your Page for SEO
Tip #2: Engage your employees
Tip #3: Add a Follow button to your website
Tip #4: Add a Page link to your email signature
Tip #5: Add a Page link to your personal LinkedIn profile
Tip #6: Post content to your Page regularly
Tip #7: Join topical conversations with hashtags
Tip #8: Enlist help from customers and brand advocates
Tip #9: Adjust your content based on your Page analytics
Tip #10: Mention influencers and companies you admire in Page updates
Tip #11: Share plenty of video and visual content
LinkedIn’s own tips of
how to attract followers

LinkedIn Pro Tips - Advanced
Tip #12: Encourage employees to participate in LinkedIn Groups
Tip #13: Launch a Follower Ad campaign
Tip #14: Adopt an employee advocacy program
Tip #15: Encourage executives and prominent leaders to @mention your Page
Tip #16: Encourage engagement on your posts
Tip #17: Analyze your competitors’ Pages
Tip #18: Create and maintain Showcase Pages
Tip #19: Coordinate with influencers
Tip #20: Respond to every comment on your posts (when warranted)
Tip #21: Share job postings on your Page
LinkedIn’s own tips of
how to attract followers

LinkedIn Qualification
One 2 one session
LinkedIn Qualification
Webinar
Utilise the LinkedIn power
LinkedIn lead Program
One 2 one program
We show you how to clarify your objectives
and the importance to relate them to your
brand & message. Then you will learn how
to match them to your ideal client.
We show you how you use that knowledge
for your individual and company profiling.
We will also show you why you should, and
how to establish you as an authority in the
areas of interest.
In a One 2 One session we work through
your objectives. We will together as to
profile your ideal client. Then we will math
your branding and message to that profile.
We coach you how to use that knowledge
for individual and company profiling with
the goal to establish you as an authority in
the areas of interest.
We do it in two sessions (2+1 h) during 1-
2 weeks. During that time you have access
to support via Live chat and e-mail.
You will learn how to find your potential
clients based on the ideal client you
profiled.
You will learn all the basics throughout the
whole loop, from contact approach, follow
up on responses and also none responses,
to continuously nurturing for closing of
deals.
Now as you work on daily routine with your
relationship building, we, will add up with
other sources like email lead generation.
More infoMore infoMore info

We are an online marketing agency that has been on the
market since 2013.
We provide our clients with know-how, competence and
services.
We offer solutions, services and packages for inbound
marketing and marketing automation, or services and tools
related to them.
Our courses and program LinkedIn are one of those services.
www.emarketingtime.com
Info@emarketingtime.com
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LinkedIn content ranking process
Content creation
Content User checking Aut. Content filtering Human Editing
Visible Monitoring
engagement
Content relevance?
Filter content
Potential TnS report
Quality scoring
Content relevance?
no
Virality, Profile,
Quality,
Triggered
Triggered
With precision
Triggered
With precision
no
Check Spam
& Relevance
Cleared
yes
Content is ranked and
displayed based on
your account’s
reputation, how users
have engaged with
your content before,
and what else is being
posted.
The key is relevance
Go back

LinkedIn master

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