1. Unit 2:
Initial Skills
Audits
Term 1: Research
Skills

2. Primary Research Skills: RED (no experience)
AMBER (some experience)
GREEN
(confident/advanced)
Skill area Definition/When would I use this R/A/G Evidence Target for development
technique?
interviews Researcher asking the public for See unit 2 blog Ask a wider range of
their opinions on stuff. I would use A ‘Rebrand pitch and people, interview
this if I needed to get opinions on review’ professionals.
a advert.
questionnaires A series of questions on paper R
that people ask without the
researcher being present. I would
use this if I needed to get peoples
opinions on stuff.
Focus groups A focus group is when you get a See unit 2 blog
group of people to give their ‘advertising focus
opinions on your ideas/product. A group’
I would use a focus group if I
couldn’t decide what to do with
my products.

3. RED (no experience)
Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area Definition/When would R/A/G Evidence Target for development
I use this technique?
Identifying and
following up leads
R
Shifting, collating
and storing
information A
Quantitative Employing and
research developing mathematical
theories, models and/or R
hypotheses.

4. RED (no experience)
Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area Definition/When would R/A/G Evidence Target for development
I use this technique?
Qualitative Descriptions based on Rebrand pitch review, see
Research quality. A unit 2 blog.
Researching content
for a production R
Identifying the Seeing the main ages
market or audience that buy specific R
for a product products.

5. RED (no experience)
Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area Definition/When would R/A/G Evidence Target for development
I use this technique?
What an audience It’s the opinions of the Did a product review for my Ask A different variety of
thinks of the public. A Chocolate Delights. See Unit 2 people instead of just one, and
product Blog. ask a different variety of
questions.
How large that
audience may be
R
How the product
compares to similar R
products

6. RED (no experience)
Primary Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area Definition/When R/A/G Evidence Target for development
would I use this
technique?
Photography See Unit 2 Blog – Rebrand
Filming A Pitch Review
Other forms of
observation
Participant observation R

7. RED (no experience)
Secondary Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area Definition/When would I R/A/G Evidence Target for development
use this technique?
Ratings/circulation
and sales figures
R
Audience and
market profiles
R
Identifying likely
sources R
Researching R
Similar products to
understand their
conventions

8. RED (no experience)
Secondary Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area Definition/When R/A/G Evidence Target for development
would I use this
technique?
• identify how and
where you are likely to
get the necessary A
information
recognise and follow-
up information trails
when they present R
themselves and keep
records of this activity
store the information Keeping everything in See year 12 media production
so that it is easily an appropriate place. blog ‘Riot Project’
accessed A