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Rochelle reseach audit

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Rochelle reseach audit

  1. 1. Unit 2: Initial Skills AuditsTerm 1: Research Skills
  2. 2. Primary Research Skills: RED (no experience) AMBER (some experience) GREEN (confident/advanced) Skill area Definition/When R/A/G Evidence Target for would I use this development technique? interviews Interviews are A See Mic were you ask a set Testing of questions to find out what people think about a particular subject. questionnaires Questionnaires are A See 2Pac used to get Questionnaire peoples opinions. Focus groups You would use a A See Questions focus group to get For Focus various ideas Group. about an item.
  3. 3. RED (no experience)Research Skills: AMBER (some experience) GREEN (confident/advanced) Skill area Definition/W R/A/G Evidence Target for hen would I development use this technique? Identifying and R following up leads Shifting, R collating and storing information Quantitative R research
  4. 4. RED (no experience)Research Skills: AMBER (some experience) GREEN (confident/advanced) Skill area Definition/W R/A/G Evidence Target for hen would I development use this technique? Qualitative R Research Researching A content for a production Identifying the A market or audience for a product
  5. 5. RED (no experience)Research Skills: AMBER (some experience) GREEN (confident/advanced) Skill area Definition/When R/A/G Evidence Target for would I use this technique? development What an A audience thinks of the product How large that A audience may be How the A product compares to similar products
  6. 6. RED (no experience)Primary Research Skills: AMBER (some experience) GREEN (confident/advanced) Skill area Definition/When R/A/G Evidence Target for would I use this technique? development Photography R Filming Other forms of observation Participant A observation
  7. 7. RED (no experience)Secondary Research Skills: AMBER (some experience) GREEN (confident/advanced) Skill area Definition/When R/A/G Evidence Target for would I use this technique? development Ratings/circul R ation and sales figures Audience and R market profiles Identifying A likely sources Researching A Similar products to understand their conventions
  8. 8. RED (no experience)Secondary Research Skills: AMBER (some experience) GREEN (confident/advanced) Skill area Definition/Whe R/A/G Evidence Target for n would I use this development technique? • identify how and A where you are likely to get the necessary information recognise and R follow-up information trails when they present themselves and keep records of this activity store the A information so that it is easily accessed

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