2. Primary Research Skills: RED (no experience)
AMBER (some experience)
GREEN
(confident/advanced)
Skill area R/A/G Evidence
interviews A See unit 2
skills for
production
questionnaires G See unit 2
skills for
production -
2Pac
questionnaire
Focus groups A See questions
for focus group
3. RED (no experience)
Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area R/A/G Evidence
Identifying and A See unit 3-
following up
leads
Identity
theft
research
Shifting, R
collating and
storing
information
Quantitative R
research
4. RED (no experience)
Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area R/A/G Evidence
Qualitative
Research
R
Researching A See unit 3
content for a
production
identity theft
research
Identifying the A Seeprezi slide
market or
audience for a
share
product
5. RED (no experience)
Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area R/A/G Evidence
What an A See
audience
thinks of the
questionaire on
product unit 3
How large that A See
audience may
be
questionnaire on
unit 3
How the A See primary
product
compares to
research into
similar conventions &
products style of
production
6. RED (no experience)
Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area R/A/G Evidence
What an G See
audience
thinks of that
audiencefeebac
product k
How large that A
audience may
be
How the A
product
compares to
similar
products
7. RED (no experience)
Primary Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area R/A/G Evidence
Photography
Filming
Other forms of
R
observation
Participant R
observation
8. RED (no experience)
Secondary Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area R/A/G Evidence
Ratings/circul R
ation and
sales figures
Audience and R
market
profiles
Identifying A
likely sources
Researching A
Similar
products to
understand
their
conventions
9. RED (no experience)
Secondary Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area R/A/G Evidence
• identify how and
where you are likely
to get the A
necessary
information
recognise and
follow-up
information trails
when they present A
themselves and
keep records of this
activity
store the A
information so that
it is easily accessed
