1. Unit 2:
Initial Skills
Audits
Term 1: Research
Skills

2. Primary Research Skills: RED (no experience)
AMBER (some experience)
GREEN
(confident/advanced)
Skill area Definition/When would I use R/A/G Evidence Target for development
this technique?
Interviews One on one, Question and A See unit 2 blog
answer. ‘Rebrand pitch’
Questionnaires Series of questions on paper
asked to the public with out a
research being there, this is used R
to find out information
Focus groups A focus group is when you get a See unit 2 blog
group of people to give their ‘Advertising focus
opinions on your ideas/product. A group’
I would use a focus group if I
couldn’t decide what to do with my
products.

3. RED (no experience)
Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area Definition/When would R/A/G Evidence Target for development
I use this technique?
Identifying and When one source leads
following up leads you to another. For A
example if you go on a
website and click on
another link.
Shifting, collating Using folders and See year 12 media
and storing electronic storage to file production ‘ Riot research
information research e.g. Blogger. A task’
Quantitative Numbers, facts,
research statistical information.
R

4. RED (no experience)
Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area Definition/When would R/A/G Evidence Target for development
I use this technique?
Qualitative This is opinions, point of
Research view, detailed rich
information R
Researching Investigating topic area
content for a through primary and
production secondary methods R
Identifying the Investigate during pre-
market or audience production through
for a product questionnaires and R
focus groups.

5. RED (no experience)
Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area Definition/When would R/A/G Evidence Target for development
I use this technique?
What an audience If I was rebranding a A See unit 2 blog ‘Rebrand
thinks of that product to find out there pitch and review’
product views about the original
product.
How large that In my research I would See unit 2 blog ‘Rebrand
audience may be want to know how large pitch’
my audience is I am A
trying to appeal to
How the product I would use this when
compares to similar research about my
products product and by looking R
at other product I can
see how I can make my
product better

6. RED (no experience)
Primary Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area Definition/When R/A/G Evidence Target for development
would I use this
technique?
Photography You would use this R
Filming is the research to
Other forms of find out more
observation information
Participant observation A method of R
qualitative research

7. RED (no experience)
Secondary Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area Definition/When would R/A/G Evidence Target for development
I use this technique?
Ratings/circulation
and sales figures R
Audience and
market profiles R
Identifying likely Looking a research to Before I did my
sources help develop your idea A documentary we looked at
about the product certain site that I would use
to research about the riots
Researching Looking a similar A See Unit 2 blog ‘ Advert
Similar products to products to find out their essay’
understand their conventions
conventions

8. RED (no experience)
Secondary Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area Definition/When R/A/G Evidence Target for development
would I use this
technique?
identify how and R
where you are likely to
get the necessary
information
recognise and follow- R
up information trails
when they present
themselves and keep
records of this activity
store the information R
so that it is easily
accessed