Brief Description Of Digital Marketing ..... What is the Digital Marketing What are the Components of Digital Marketing What is the use of Digital Marketing and so on ???????????

1. DIGITAL MARKETING
Presented
by
Deepti Thakur
Roll No. 1610981517
Under the supervision of
Mr. Shiv Dhiman
(System Analyst)
Department of Computer Applications

2. First Submission of Six Month Industrial
Training, undertaken at EME
technologies in Department of Digital
Marketing Submitting in partial fulfillment
of the degree of Master of Computer
Application

3. AGENDA
What is Digital Marketing? (Slide No- 4-8)
Digital Marketing consist of-
 Search Engine Optimization (Slide No- 9-9)
 Search Engine Marketing (Slide No- 4-8)
 Social Media Marketing (Slide No- 9-10)
 Pay Per Click (Slide No- 11-12)
 Web Analytics (Slide No- 13-14)
 Ad words (Slide No- 15-16)
 Display Ads (Slide No- 17-23)
 Blogging (Slide No- 24-26)
 Business Page (Slide No- 27-29)
 Email Marketing (Slide No- 30-32)
 Google Tools (Slide No- 33-38)

4. What is digital Marketing?
 Digital marketing is promoting or creating brand awareness
using Internet.
 Digital Marketing is a process of building and maintaining
customer relationship through online activities to facilitates the
exchange of ideas, products and services that satisfy the goals of
both parties.

5. DM Objective
1. Reaching the right audience.
2. To motivate your audience to take action.
3. Efficient spending on your audience.
4. Return on Investment
Digital Marketing Goals—
Digital Marketing is about generating sales and capturing
leads from customers that are searching on the internet for
the answers.

6. Digital Marketing Key Components
 Search Engine Optimization
 Search Engine Marketing
 Social Media Marketing
 Pay Per Click
 Web Analytics
 Adword
Shopping Ads
Display Ads(Advertising)
E-Commerce Selling
 Blogging
 Business Page
 Email Marketing
 Google Tools

7. A) Search Engine Optimization
SEO is the process of getting traffic from the “FREE”
“ORGANIC” “EDITORIAL” or “NATURAL LISTING” on
search engines.
Major Search Engines are-
 Google
 Yahoo
 Bing
In these web pages and other content such as
videos are shown on rank based on the search
engine considers most relevant to users.

8. B) Search Engine Marketing
 Search engine marketing (SEM) is a form of Internet
marketing that involves the promotion of websites by increasing
search engine results pages.
 Search engine marketing (SEM) uses paid search ads to get more
web traffic through desktop or mobile web search. SEM isn’t a
substitute for other promotional activities.
 Cost per acquisition makes paid search a valuable way to attract
new customers, boost search engine presence, and support other
marketing campaigns.

9. C) Social Media Marketing
 Social media marketing (SMM) refers to techniques that
target social networks and applications to spread brand awareness
or promote particular products. Social media marketing campaigns
usually center around Establishing a social media presence on
major platforms.
SMM are-
• Facebook
• Instagram
• Linkedin
• Twitter
• Google+

10. Social Media Marketing Plan

11. Pay-per-click marketing is a way to
generate clicks to your website, 5ethan
“earning” those clicks organically.
Pay-per-click, also known as cost
per click, is an internet advertising
model used to direct traffic to websites,
in which an advertiser pays a publisher
when the ad is clicked.
Pay Per Click is an Advertising
model used on search engine,
advertising network, and content
websites, such as blogs, where
advertisers only pay when a user
actually clicks on an advertisement to
visit the advertisers website.
D) Pay Per Click

12. Here's how it works
Every time your ad is clicked, sending a visitor to
your website, you pay the search engine a small fee.
(That's why it's called “pay per click.”)

13. E) Web Analytics
 Web Analytics is the measurement, collection, analysis and
reporting of Internet data for the purposes of understanding
and optimizing Web usage.
 It helps one to estimate how traffic to a website changes after
the launch of a new advertising campaign.
 Web Analytics program will record the exact URL of the site
that referred traffic so that we can measure the success of
your various traffic building.

14. Key Terminology used in Web Analytics
1. Hits- A request for a page with five images would count
as six Hits- one Hit for the page itself plus one hit for
each of the five images.
2. Pageviews- A page view is recorded each time a visitor
views a web page on your site.
3. Visits- A visit describes the activity of an individual user
on your site.
4. Site Referrers- The site referrer is the URL of the
previous web page from which a link was followed. A
refer could be a Blog, a ad, an email.

15. F) Introduction to Adwords
 Google Adwords is a product that you can use to promote
your business, help sell product or services and increase
traffic to your website the ad service is largely focused on
keywords.
 Google AdWords is one of the services advertisers use for
online promotion of their content, brand, website, etc.
Through certain defined keywords to achieve traffic or leads.

16. Google Adwords Layer
Adwords is organized into Three Layers-
 Account
 Campaigns
 Ad Groups

17. Ad Posting

18. Google Adwords Account Structure

19. Google Adwords-Campaign types
 Shopping Websites
 Utube (Vedios)
Mobile Ad
Image Ad

20. Rank Keyword

21. Google Adwords-Ad Group
Ads group contains a set of similar ads and the
words and phrases, known as Keywords.
An Ad Group contain one or more ads which
target a shared set of keywords.
Each of your campaigns is made up of one or
more ad groups.
Use ad group to organize your ads by a common
theme.

22. BLOGS
Follow key blogs
Comment on blog with Links
Q & A
Post Question and answers on Q&A sites like answer, yahoo answer
with links, to derive traffic, increase backlinks and enhances online
reputation.
G) Blooging

25. H) Business Page
Business Page is Google tool use in the
marketing(Promotion) of products or services using digital
technologies, mainly on the Internet, but also including
mobile phones, display advertising, and any other digital
medium.

27. Chitkara University Business Page

28. I) E-mail Marketing
Email Marketing is used to promote your business through
Emails where you can approach thousands of customer’s
with the single click. It also allow you to monitor the results
of your email campaigns on the real time basis.
Benefits-
 Low Cost
 Easy to Create
 Global

30. Website Link in Email

31. J) Google Tools
1.) Alexa is an intelligent personal assistant developed by
Amazon, first used in the Amazon.

32. Traffic Statistic

33. Searching

34. 3.) Speed Test
Speed Test is a web service that provides free
analysis of Internet access performance.

35. 4.) Similar Web
Similar Web Market intelligence tool, provide customers
with insights to help them understand, track and grow their
digital market share.

36. 5.) Plagiarism
Plagiarism is the "wrongful appropriation" and "stealing
and publication" of another author's "language, thoughts,
ideas, or expressions" and the representation of them as
one's own original work.