1. Adventure Works: The ultimate source for outdoor equipment
Adventure Works
2006 Sales Proposal
Linda Martin
Senior Vice President
Worldwide Sales
March 24, 2005

2. Adventure Works: The ultimate source for outdoor equipment

3. Executive Summary
• The Concept
 Just-in-time retail inventory
• The Opportunity
 Reduced overhead costs
 Increased customer satisfaction
• The Potential

4. Questions and Answers

5. What We’ll Cover Today
• A review of our current products and profits
• 2005 sales research
• Proposed new products
• Costs on return and investment projections
• Terms and conditions
• Strategy and schedule
• Sales and marketing needs
• Questions and answers

6. Our Current Products
• Camping
 Duffel Bags
 Daypacks
 Family camping tents
 Foam sleep pads
 Internal frame packs
 Cookware
 Dehydrated food
packs
• Climbing
 Harnesses
 Climbing shoes
 Helmets
 Rappel gloves
 Rope bags
 Carabineers
 Gaiters

7. Previous Year Profits
(in millions)
2002 2003 2004
Revenue 10.1 27.7 50.0
Cost of Goods 1.8 3.1 4.6
Gross Profit 8.3 24.6 45.4
Total Expenses 3.03 8.1 15.3
Pre-Tax Profit 5.27 16.5 30.1
Pre-Tax Profit as
Percent of Revenues
64.6% 59.6% 60.2%

8. 2005 Sales Research
• Customers
 2005 is projected to attract 920,700 new
customers
 27% of first-time customers have become
repeat customers
• Transactions
 Average sale transaction = $52.17
 75% of customers have bought at least 1 non-
sale item in addition to a sale item

9. Strategy and Schedule
• Strategy
 Tactic #1
 Tactic #2
 Tactic #3
• Schedule
Adopt plan
3Q05
Implement
4Q05
Evaluate
3Q06
Adjust
4Q06

10. Proposed New Products
• Survival gear
• Sportswear
• Outerwear
• Off-road bicycles
• Fishing equipment and tackle
• Canoes and personal rowing shells

11. Present Complex Concepts
Quickly and Clearly
• Need and solution #1
• Need and solution #2
• Need and solution #3
• Need and solution #4
• Need and solution #5

12. Terms and Conditions
• Terms and conditions #1
• Terms and conditions #2
• Terms and conditions #3
• Terms and conditions #4
• Terms and conditions #5

13. Costs of Return on Investment
Projections
• Costs
• ROI
0
20
40
60
80
'06 '07 '08 '09
Costs
ROI
Costs
ROI

14. Sales and Marketing Needs
• Close sales faster
• Present complex concepts quickly and clearly
• Leverage database information (sales
numbers, customer locations, etc.)

15. Close Sales Faster
• Need and solution #1
• Need and solution #2
• Need and solution #3
• Need and solution #4
• Need and solution #5

16. Leverage Database Information
• Need and solution #1
• Need and solution #2
• Need and solution #3
• Need and solution #4
• Need and solution #5