Urban rhet. project 2


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Urban rhet. project 2

  1. 1. Hunter Plaza Parking Lot Renovation Taylor Haines Urban Rhetorics 3 November 2011
  2. 2. 1. Identified Problem <ul><li>The center of downtown Fort Worth is beautiful and rich in culture and history. </li></ul><ul><li>However, the parking lot located on Houston St. and W. 3rd, is an eyesore to the city. </li></ul><ul><li>This large lot is in the heart of the city, which should be the most attractive part. </li></ul><ul><li>According to Florida’s books, my site would be a solution to the “beauty premium” and will encourage his points of “people meeting people,” culture/nightlife, and maintaining Fort Worth’s personality as an “outgoing region.” </li></ul>
  3. 3. 2. Identified Solution <ul><li>My proposal includes eliminating the unappealing lot while still keeping parking available, fulfilling the need for aesthetic appeal in Fort Worth. </li></ul><ul><li>My site aims to make this area an underground parking lot with the top as a green roof. </li></ul><ul><li>This roof will act as a park-like area to the city while also covering the hidden parking lot beneath it. </li></ul><ul><li>It will add to the aesthetic appeal of the city as well as remaining functional by housing cars. </li></ul>
  4. 4. 3. Site Overview and Description <ul><li>Lot that holds cars for Fort Worth visitors. </li></ul><ul><li>Single entry/exit way on W. 3rd Street with ticket booth. </li></ul><ul><li>Main area of down town, surrounded by sidewalk, shops, restaurants etc. </li></ul><ul><li>Referred to as an “eyesore” by Fort Worth native, Arielle Austin. </li></ul>
  5. 5. 4. Proposed Changes <ul><li>Create an underground lot at the site. </li></ul><ul><li>The roof of the lot will be at street level, with a green roof constructed. </li></ul><ul><li>This green roof acts as a park-like environment for the city, adding to it’s aesthetic appeal while still keeping the functional aspect (through the parking lot) </li></ul>Minneapolis green roof covering a parking lot
  6. 6. Examples of Green Roofs
  7. 7. Green Roofs cont. Layers of a green roof Example of what the parking lot entrance will look like
  8. 8. 5. Costs <ul><li>Construction for a 50,000 sq. foot underground parking lot is estimated to be around $3,000,000 </li></ul><ul><li>The green roof estimated cost at this size is about $850,000 </li></ul><ul><li>Return on investment: Food carts, concerts/festivals, and increased visitors to the area </li></ul>
  9. 9. 6. Dimensions of Urban Design <ul><li>Perceptual: </li></ul><ul><ul><li>appealing to five senses </li></ul></ul><ul><li>Social: </li></ul><ul><ul><li>person to person interaction </li></ul></ul><ul><li>Visual: </li></ul><ul><ul><li>aesthetic appeal </li></ul></ul><ul><li>Functional: </li></ul><ul><ul><li>Hidden parking garage </li></ul></ul>
  10. 10. 7. Conclusion <ul><li>Fixes the local context problem of this area in Fort Worth (blends he aesthetic beauty of the city by eliminating an eyesore). </li></ul><ul><li>Attributes to the global context through the eco-friendly use of a green roof. </li></ul><ul><li>Concern about market context? In time, the site will help to pay for itself through increases economic stimulation of the downtown area. </li></ul>