4. WHAT IS MEDIA?

7. Someday our tools will probably seem equally primitive.

8. Printing Press, Telegraph, Newsweeklies

9. Billboards/out of home media

10. Billboards integrating into Real Life

11. Radio – kind of ended the telegraph role for news gathering

12. Newsreels

13. TV

14. Death Of JFK The Assassination of John F. Kennedy was a defining moment in television .

19. “How to Dial a Telephone” (1927)

36. Outdoor Interactive “Develop a Point of View” Billboard

46. Trans-Media and the Heroes Phenomenon

49. Sponsorship built into the plot

51. Additional stories expand the universe of the show

52. Extra content from website becomes a Graphic Novel in paperback

53. An official unofficial fan site!

62. Nielsen Ratings from 2/4/2008

63. What can New Media teach the Old Media Companies?

65. Products cant have erorrs