Presentations by: Elana Langer- Shopping and Commerce. Gilad Goren- Travel and Social Good Andrew Asnes- Best channels for 50 Shades the musical to attains customers Troy House- Award winning photographer Professor Lynn Minnaert and Orchid Bunside- What its like to run a tour group Cea Pender- Stretching techniques for extended travel

1. A HUGE THANKS TO OUR PARTNERS
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THE TRAVEL MARKETING SUMMIT

2. A HUGE THANKS TO OUR PARTNERS
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THE TRAVEL MARKETING SUMMIT

3. WHAT I LIVE BY
The luxury of thoughtfulness

11. WHAT I LIVE BY
• For more information about creating installations on thoughtfulness in your country/business
• contact: Elana Langer freedom@whatiliveby.com or +1 646-417-3911
• www.whatiliveby.com

12. A HUGE THANKS TO OUR PARTNERS
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THE TRAVEL MARKETING SUMMIT

13. Impact
How you can help push our industry to meet its
potential for social good…or, How you can be an
impact
Rockstar!

15. Let’s call it Impact
#Voluntour #philanthrotour #impact tour #giving bck
holidays #volidays #philadventures #socialgoodtrips
#Pro-poor tourism # etc.

16. What’s at stake?
• By 2020, Travel = 10% of global GDP
• 1 in 11 around the world employed in travel
• 83% of developing world cites travel as principle
export.
• Only 1% of travelers volunteer while traveling.
• 50% of them travel with their churches.
• Only 5% of the money spent by average traveler
remains with the communities visited.

17. Be the rockstar!

18. Change the conversation

19. The ripple effect
Fun, affordable cruise experiences =
• Exception from labor laws, and most sewage, water
and air pollution regulation.
• Little to no corporate taxes paid (foreign
registration)
• Little money spent by travelers in the destinations
visited.

21. Case Study #1: Sustain the
Stoke

22. Case Study #2: Mama
Hope

23. Thank you!
• Gilad Goren – Gilad@onlysixdegree.com
• Travel+SocialGood: Join us!
• www.travelplussocialgood.org @travelplusSG
• Next NYC event: Social Media Week, Feb 23-27

24. A HUGE THANKS TO OUR PARTNERS
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network: STC_studio
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THE TRAVEL MARKETING SUMMIT

25. Travel Marketing Summit
SELLING THEATER TICKETS
TO TOURISTS
ANDREW ASNES
261/26/15 Andrew Asnes

26. 271/26/15 Andrew Asnes

27. First 7 films
$6.3B in sales
281/26/15 Andrew Asnes

28. 291/26/15 Andrew Asnes

29. Total Sales $4.5B
301/26/15 Andrew Asnes

30. 311/26/15 Andrew Asnes

31. $6B+
Worldwide Box Office
$6.2B
Worldwide Box Office
321/26/15 Andrew Asnes

32. 331/26/15 Andrew Asnes

33. Broadway Audience
2013–2014
• 8.52 million tourists visit Broadway shows
• 70% of all tickets.
• Domestic tourists account for 49% of all
Broadway tickets
• International tourists, 21%.
341/26/15 Andrew Asnes

34. Broadway Purchasers
Word-of-mouth and Broadway.com.
54% online purchasers.
36 day advance purchase.
25% influenced by an ad.
351/26/15 Andrew Asnes

35. Tools
• Group presentations
• TKTS
• Online digital ads
• Partnerships
• Print pubs
• SEM campaigns
• Facebook ads
• Outdoor
Email campaigns: targeted, segmented
361/26/15 Andrew Asnes

36. 371/26/15 Andrew Asnes

37. 50 Shades Banner Ad
Shades banner
728x90
381/26/15 Andrew Asnes

38. DISPLAY NETWORKS
391/26/15 Andrew Asnes

39. 401/26/15 Andrew Asnes

40. 411/26/15 Andrew Asnes

41. 421/26/15 Andrew Asnes

42. 431/26/15 Andrew Asnes

43. 441/26/15 Andrew Asnes

44. Andrew Asnes 451/26/15

45. Discount Partners
Broadway.com
Broadwayworld
TimeOut
Broadwaybox.com
Travelzoo
Goldstar
Living Social
Groupon
Plum Benefits
Corporate Offers
461/26/15 Andrew Asnes

46. 471/26/15 Andrew Asnes

47. 481/26/15 Andrew Asnes

48. A HUGE THANKS TO OUR PARTNERS
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THE TRAVEL MARKETING SUMMIT

49. Troy
Hous
e
Troy
House

50. EXPERIENCES

54. Can They See Themselves?
Can They See Themselves?

56. ... -

60. Real Trumps
Perfect

64. Show the
obvious...
Differently

69. /

70. Food
!

75. Real Experiences
Only You can
Deliver

80. '.. - , • • • #C .-' -
.... :
. -
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_ ....
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..

81. A HUGE THANKS TO OUR PARTNERS
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THE TRAVEL MARKETING SUMMIT

82. THE TRAVEL MARKETING SUMMIT
Dr. Lynn Minnaert: Assistant Professor in Tourism
and Hospitality at NYU
Orchid Burnside: VP of Operations, Islandz Group
Genevieve Sheehan: co-founder, Shamrock Vacations
Kier Matthews: Europe Express' VP of Sales

83. A HUGE THANKS TO OUR PARTNERS
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THE TRAVEL MARKETING SUMMIT

84. Stretching for Better Health
With Ceallaigh Pender