PR 199 class, NWPC plan

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PR 199 class, NWPC plan

  1. 1. Public
Rela+ons
Plan
for
 The
Na+onal
 Women’s
Poli+cal
 Caucus
 The Spartan Team President: Lauren Barnard Vice-President: Vicky Shanda Account Executive: Bianca De Rose Account Executive: Roberto Araujo
  2. 2. c “When women o •  itua'on
Analysis
 S run n • Goals
 
 • Objec'ves
 
 t • Game
Plan
 
 everyone e • Budget
 
 • Evalua'on
 
 wins” 
 n t s !
  3. 3. S i t Economic u Downturn a t i o Low n Membership Registration a n Lack of a Demographic l Diversity y s When Women Run i s! Everyone Wins!
  4. 4. Strategic g o Membership a Participation l s Diversity ! When Women Run Visibility Everyone Wins!
  5. 5. pitch awareness
 o for sponsorships
 rebrand b j distinction
 e fundraising
 c NWPC in other states
 t i gender
 v e minorities
 s! When Women Run Everyone Wins!
  6. 6. G a Visibility
 m e Research p and l Recruit a n!
  7. 7. G Increased of the NWPC membership in the San Francisco Bay Area a m e p l a n! Increased fund for the NWPC
  8. 8. G a m Increase Minority Support for the NWPC
 e Distinguish the caucus from other Bay Area Organizations
 p l a n!
  9. 9. Use of social media to reach out to various potential subscribers, politicians, the general public & stakeholders
 Game plan! Use of graphic design and various media channels in order to increase the public image and brand of the NWPC

  10. 10. $
 Money maker
 •  nformational I •  hone-A-thon
 P forum
 •  eproductive R freedom day
 •  weet-A-thon
 T •  irect Mailers
 D •  IEcom
 T •  opular P Fundraiser
 •  ala G Fundraiser
 Visibility

  11. 11. ?-@#A&'=%.0%'C !"#$%&'(#)*#+&,-./# 01%#2-**%'%.3% B&6& 45#6%&'.%7#-.#89#*):'#7%; 3&7%(#-.#<&(1-./0).#01&0# ).%#=%'().#3&.#8&,%#01%# "! 7-**%'%.3%> !"#$% &'()"$%#$( ?-@#A&'=%.0%' Liz
Carpenter
Gala
 Fundraiser GALA!
  12. 12. P NWPC Can You Help o p Me Build a Better u Future? l a "! !"#$% &'()"$%#$( r F E AT U R I N G ! F US Politics At Home workshops
 u n Cartoon Characters
 d r Never too early to vote Concert
 a i Children & Politics Competition
 s e Climb up for the American flag
 r! Political Games

  13. 13. Budget
 


Re‐branding
Ini+a+ve
 


Spartan
Agency,
plan
execu+on
 


Promo+onal
materials
 










Popular
Event
 













Gala
Event
 When Women Run Everyone Wins!
  14. 14. Membership Evaluation • Total membership Fundraising Evaluation subscription • Phone-A- • Analyze Media thon diversity Evaluation • Tweet-A- • Total •  oogle G thon number of Analytics new •  und- F subscribed •  acebook F raising members Fan Page events nationwide Analytics • Google News
  15. 15. T h a n k Yo u ! 


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