@ r o n m a d e r • p l a n e t a . c o m / u p g r a d e • 0 3 . 2 0 1 7
Photo : EUMETSAT
Upgrade your world by making the most of old-school allies
and the expanding social web. This presentation shows how
messa...
planeta.wikispaces.com/upgrade
Image courtesy of Michael Leunig
Upgrade (!)
your world
by making
the most of
old-school
allies
and the
expanding
universe of
the social web.
You
Google
Fl...
The Social Web is … Social
2010 social web workshop in oaxaca, mexico
Levels of
Engagement
O t h e r
Ar e we o n
the same
scre e n?
T o w h at
de gr e e
do we
i nte r act?
W h at’ s
n ext?
2 0 1 7 @ r o n m a d e ...
Be attentive
Be generous
Be creative
Be curious
Be empathetic
Levels of Engagement
2 0 1 7 @ r o n m a d e r
Se atento
Se generoso
Se creativo
Se curioso
Se empatico
Niveles de Compromiso
2 0 1 7 @ r o n m a d e r
View
Upload pics/video
Share / Like / Embed
Create event
Search
Say ‘Happy Birthday’
2 0 1 6 @ r o n m a d e r
Levels of E...
View
Add star / follow
Share photos in groups
Curate a gallery
Upload pics
Search 2 0 1 7 @ r o n m a d e r
Levels of Enga...
Subscribe
Reflip
Search
Create a magazine
2 0 1 6 @ r o n m a d e r
Levels of Engagement
Read
+1
Search
Claim your place
2 0 1 6 @ r o n m a d e r
Levels of Engagement
Read
Recommend/Endorse
Share
Post / Comment
Search
2 0 1 6 @ r o n m a d e r
Levels of Engagement
Subscribe
Reflip
Search
Create a magazine
2 0 1 6 @ r o n m a d e r
Levels of Engagement
Subscribe
Reflip
Search
Create a magazine
2 0 1 6 @ r o n m a d e r
Levels of Engagement
View
Favorite / Comment
Explore / Search
Upload presentation
Embed presentation
2 0 1 6 @ r o n m a d e r
Levels of Engage...
View
Comment
Explore / Search
Stream live
Heart
2 0 1 6 @ r o n m a d e r
Levels of Engagement
Read
Endorse
Search
Claim your place
2 0 1 6 @ r o n m a d e r
Levels of Engagement
Read / Follow
Add a heart
Reply / Retweet
Create a moment / Embed
Tweet
Search
Levels of Engagement
2 0 1 7 @ r o n m a d ...
View
Create pages
Share
Upload photos
Search
2 0 1 7 @ r o n m a d e r
Levels of Engagement
View
Create pages
Share
Upload photos
Search
2 0 1 7 @ r o n m a d e r
Levels of Engagement
Read
Post messages
Share
Search
2 0 1 6 @ r o n m a d e r
Levels of Engagement
View
Thumbs Up!
Search
Upload
2 0 1 6 @ r o n m a d e r
Create playlist
Levels of Engagement
Read
Thank
Be kind
Write
2 0 1 6 @ r o n m a d e r
Levels of Engagement
Artwork
and Posters
The value of
the social web
becomes clear
through
repetition and
redundancy.
2 0 1 6 @ r o n m a d e r
The Law of Two Feet
If people find themselves in situations
where they are neither learning nor
contributing, they are res...
Don’t be that Guy 
No seas sangron (Mexican Spanish)
Naac nde yis la lu (Zapoteco de la costa)
Kety rachtee ru'u (Zapoteco...
vimeo.com/15685015
slideshare.net/planeta/upgradeyourworld
Please
Share
@ronmader
Upgrade Your World! Making the most of old-school allies and the expanding social web universe
Upgrade Your World! Making the most of old-school allies and the expanding social web universe
Upgrade Your World! Making the most of old-school allies and the expanding social web universe
Upgrade Your World! Making the most of old-school allies and the expanding social web universe
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Upgrade Your World! Making the most of old-school allies and the expanding social web universe

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Upgrade your world by making the most of old-school allies and the expanding universe of the social web. This presentation shows how the messages of environmental conservation and responsible / conscious / local travel is told using hi-tech and lo-fi communication. Engage! Comments are welcome and so are embeds, likes and shares.

First delivered to the 2010 European Ecotourism Conference in Estonia

Wiki
http://planeta.wikispaces.com/upgrade

Vimeo
https://vimeo.com/15685015

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Upgrade Your World! Making the most of old-school allies and the expanding social web universe

  1. 1. @ r o n m a d e r • p l a n e t a . c o m / u p g r a d e • 0 3 . 2 0 1 7 Photo : EUMETSAT
  2. 2. Upgrade your world by making the most of old-school allies and the expanding social web. This presentation shows how messages of environmental conservation and responsible / conscious / local travel are told using hi-tech AND lo-fi communication. Engage! You are welcome to adapt and reuse with the attribution-sharealike license. We welcome your interaction -- comments, questions, suggestions, shares, clips, favorites, likes and hearts. - Ron Mader (Las Vegas, 2017) First delivered to the 2010 European Ecotourism Conference • Estonia p l a n e t a . c o m / u p g r a d e • p l a n e t a . w i k i s p a c e s . c o m / u p g r a d e About This Presentation
  3. 3. planeta.wikispaces.com/upgrade
  4. 4. Image courtesy of Michael Leunig
  5. 5. Upgrade (!) your world by making the most of old-school allies and the expanding universe of the social web. You Google Flickr Facebook TwitterPlaneta YouTube Wiki 2 0 1 6
  6. 6. The Social Web is … Social 2010 social web workshop in oaxaca, mexico
  7. 7. Levels of Engagement
  8. 8. O t h e r Ar e we o n the same scre e n? T o w h at de gr e e do we i nte r act? W h at’ s n ext? 2 0 1 7 @ r o n m a d e rp l a n e t a . w i k i s p a c e s . c o m / e n g a g e m e n t Are we on the same screen?
  9. 9. Be attentive Be generous Be creative Be curious Be empathetic Levels of Engagement 2 0 1 7 @ r o n m a d e r
  10. 10. Se atento Se generoso Se creativo Se curioso Se empatico Niveles de Compromiso 2 0 1 7 @ r o n m a d e r
  11. 11. View Upload pics/video Share / Like / Embed Create event Search Say ‘Happy Birthday’ 2 0 1 6 @ r o n m a d e r Levels of Engagement
  12. 12. View Add star / follow Share photos in groups Curate a gallery Upload pics Search 2 0 1 7 @ r o n m a d e r Levels of Engagement
  13. 13. Subscribe Reflip Search Create a magazine 2 0 1 6 @ r o n m a d e r Levels of Engagement
  14. 14. Read +1 Search Claim your place 2 0 1 6 @ r o n m a d e r Levels of Engagement
  15. 15. Read Recommend/Endorse Share Post / Comment Search 2 0 1 6 @ r o n m a d e r Levels of Engagement
  16. 16. Subscribe Reflip Search Create a magazine 2 0 1 6 @ r o n m a d e r Levels of Engagement
  17. 17. Subscribe Reflip Search Create a magazine 2 0 1 6 @ r o n m a d e r Levels of Engagement
  18. 18. View Favorite / Comment Explore / Search Upload presentation Embed presentation 2 0 1 6 @ r o n m a d e r Levels of Engagement
  19. 19. View Comment Explore / Search Stream live Heart 2 0 1 6 @ r o n m a d e r Levels of Engagement
  20. 20. Read Endorse Search Claim your place 2 0 1 6 @ r o n m a d e r Levels of Engagement
  21. 21. Read / Follow Add a heart Reply / Retweet Create a moment / Embed Tweet Search Levels of Engagement 2 0 1 7 @ r o n m a d e r
  22. 22. View Create pages Share Upload photos Search 2 0 1 7 @ r o n m a d e r Levels of Engagement
  23. 23. View Create pages Share Upload photos Search 2 0 1 7 @ r o n m a d e r Levels of Engagement
  24. 24. Read Post messages Share Search 2 0 1 6 @ r o n m a d e r Levels of Engagement
  25. 25. View Thumbs Up! Search Upload 2 0 1 6 @ r o n m a d e r Create playlist Levels of Engagement
  26. 26. Read Thank Be kind Write 2 0 1 6 @ r o n m a d e r Levels of Engagement
  27. 27. Artwork and Posters
  28. 28. The value of the social web becomes clear through repetition and redundancy. 2 0 1 6 @ r o n m a d e r
  29. 29. The Law of Two Feet If people find themselves in situations where they are neither learning nor contributing, they are responsible for moving to another place -- using their two feet to find a place where their participation is more meaningful. # O p e n S p a c e
  30. 30. Don’t be that Guy  No seas sangron (Mexican Spanish) Naac nde yis la lu (Zapoteco de la costa) Kety rachtee ru'u (Zapoteco de Teotitlán del Valle) Sei nicht so (German)
  31. 31. vimeo.com/15685015
  32. 32. slideshare.net/planeta/upgradeyourworld Please Share
  33. 33. @ronmader

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