1. Breakthrough Ideas
for Planners
Presented by
Richard Aaron CMP, CSEP
President BizBash Media, NYC, NY
raaron@bizbash.com

2. The Faces of Richard
• Broadway Actor
• Event Planner
• Entrepneur
• Professor
• Idea Explorer

3. Memorologist
• Creating crystalline memories for attendees
• WOW factor
• Lasting impressions
• Get’s the buzz factor going

4. You are
• Celebration Architects
• Curators of Entertainment

5. Self-Reliance
Ralph Waldo Emerson
“ Man is his own star.
The soul that can render an
honest and a perfect man,
Commands all light,
all influences all fate!”

6. A Paradigm Shift
Info Age
Store, Access,
Manipulate,
Transfer
Collaboration Age
Share, Integrate,
Co-create
Copyright 2011 Boone Associates

7. Experiential
Events

8. Auto Show: Jeep

12. Chairs and entertainers fly

13. “A mind that is
stretched by a new
experience can never
go back to its original
form”
Oliver Wendell Holmes

14. Lack of Movement

16. RECORD YOUR FAVORITE IDEAS
• Select your top and record

17. VISION

18. WHAT INSPIRES US

19. ACTIVATIONS
Experiences
become
transformational

20. My favorites
RATE THE GUESTS

21. ING Activations Target
Motivational buttons promote new
sports line

22. Avian live young activation

23. HP Fashion Activation-Painted 3D Models

24. TECHNOLOGY and
EVENTS

25. Digital Scavenger
QR codes

27. VINE
The mobile app sharable six-second
video
Pioneering event planners have used
the service to build buzz before during
and after events tying into twitter

28. USB Bracelet as ID for Event

29. RFID Sent Pic to Facebook page
I-PAD Check in
Mobile & Apps

30. EVENT DESIGN

31. Geometric step and repeat -angles

33. Letter on Black

34. Marquee Oxygen launch letters

35. Turner Web Set to announce deal

37. Affair of the Arts Miami
National Young Arts Foundation

38. SAG Art Deco Awards

43. Mylar Tunnel Entrance

44. STEP AD REPEATS

45. Colorful new style

47. Fox Ventures palate furniture-green

50. One way events doomed
• New Definition of Event
– Cohesive experience that immerses target
audience brand in cross platforms expanding
message
– Creating community so consumers
evangelize brand

51. Holiday Party Look Line

52. Texture and color range

53. FOOD

54. Fall Pairings
Sheppards Pie and Guinness

55. Vegan Fall Menus+ Sparkling Rose
Roasted red kuri squash, burrata cheese, baby green mustard

56. Red/White Sangria& One bite Paella

57. Not Hot toddy of Sparkling Cider
Chorizo tart

59. Tai Skirt Tacos with Pilsner

60. Brulee Cinnamon toast and with Iced
Cider gelee

61. Guacamole trio
Oyster, feta, pinenuts

62. TREND VS. FAD

63. DISPLAYED

64. FUN

65. ARTY DISPLAY

66. Food Experiences

67. ELABORATE PLEASE

69. Fill your own Beignet
flavored custards

70. Gastronomy

71. Ice Flowers

72. SMORES ARE READY

74. Food content sign for guests?

75. THEMES
Hats off

76. Cinderella theme at the opera gala in
Toronto

77. Guests entered on a pink carpet,
flanked by trumpeters

78. Princess and the PEA

81. Plaza Gatsby party

82. Storybook Ball Gala

83. Snow White and the Seven Dwarfs, escort cards at the fairy tale-
themed gala were calligraphy-printed cards attached to red apples.

84. Unique idea for Escort cards

85. ENTERTAINMENT
Fine Art

86. Sven Hip hop

88. William Close- earth harp

89. Animated Light
Projection - $$
Moving Video
Projection - $$$
The Technical Stuff: Projections

90. Stock Metal Gobo - $ Photographic Gobo -
$$
The Technical Stuff: Projections

92. INTERACTIVE PROJECTIONS

93. PROJECTION MAPPING IMAGE
WARPING
ARCHITECTURE & BEYOND

94. PROJECTION MAPPING

95. FAVORITE IDEAS
• Select your top favorite 3 and record

96. Don’t be afraid to ask for help

97. Prepare for the unexpected

98. Surround yourself with positive
energy

99. The Event Pledge:
Constantly observe,
Strive to innovate,
Ignite self reliance

100. INSPIRATION

101. THANK YOU!
Breakthrough Ideas
for Planners
Presented by
Richard Aaron CMP, CSEP
President BizBash Media, NYC, NY
raaron@bizbash.com