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Introduction to storytelling for non-profits_Dec2013

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An introduction to storytelling for non-profit organizations, based on my free storytelling for non-profits workshop. Includes exercises, theory and more

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Introduction to storytelling for non-profits_Dec2013

  1. 1. Storytelling for Nonprofit Organizations An introduction Laura Packer thinkstory.com (c) 2013 Laura S. Packer
  2. 2. Who am I? daughter evolving coach friend cancer survivor writer cyclist advocate storyteller step-mother human teacher (c) 2013 Laura S. Packer
  3. 3. Who are you? • Your name • Your organization and your role • Something that brings you joy other than work • When you’re done, raise your hand (c) 2013 Laura S. Packer
  4. 4. What is storytelling? Story: ORIGIN late Middle English: Latin from Greek historia -“finding out” talking performance art living marketing When we tell stories we are at once conveying information and finding out more information. writing lying Humans are storytelling creatures. (c) 2013 Laura S. Packer
  5. 5. We all tell stories (c) 2013 Laura S. Packer
  6. 6. The role of storytelling (everywhere and in organizations) • Inherent, built in • • • • • • • • • Conveys culture and history Tough stuff Persuasive Transfers knowledge Builds community Fosters new ways of thinking Humanizes numbers Collaboration Fun, entertaining, powerful, poignant, etc. (c) 2013 Laura S. Packer
  7. 7. The role of storytelling for non-profits • • • • • Funding Attracting the right people Media attention Staff support What else? (c) 2013 Laura S. Packer
  8. 8. So how does storytelling work? (c) 2013 Laura S. Packer
  9. 9. Personal Information vs. Story • Of 1.6 million new U.S. cancer diagnoses in 2012, 500K+ will die • 2nd most common cause of death in the U.S. • $226.8 billion/year • I am a cancer survivor • You or people you love may be, too. (c) 2013 Laura S. Packer
  10. 10. A When we tellstoryare at once little stories we theory conveying information and finding out more information. storyteller Storytelling is all about building relationships and allowing the audience room for their own experiences. audience story (c) 2013 Laura S. Packer
  11. 11. Storyteller’s toolkit 1. Listening (c) 2013 Laura S. Packer
  12. 12. The role of listening • • • • • Allows space for new creative thinking Empower the speaker Deepen relationships Deeply understand others Good listening can be addictive (c) 2013 Laura S. Packer
  13. 13. Competitive listening • • • • Listen for opening Listen to trump Listen to serve inequality meter etc (c) 2013 Laura S. Packer
  14. 14. 1:1 listening – Listener listens • Don’t interrupt • Be present • Confidentiality – Speaker speaks • Not telling a story, just being listened to • Silence is okay • Emotion is okay – Switch Something you did at work that you are proud of (c) 2013 Laura S. Packer
  15. 15. Storyteller’s toolkit 1. Listening 2. Crafting the story (c) 2013 Laura S. Packer
  16. 16. A specific example of your organization’s story • A time when your organization had an impact – Listener listens • Don’t interrupt • Be present • Confidentiality – Speaker speaks • Take your time, try to have a beginning, middle and end • Silence and emotions are okay – Switch (c) 2013 Laura S. Packer
  17. 17. Storyteller’s toolkit 1. Listening 2. Crafting the story 3. Telling your story for a specific audience (c) 2013 Laura S. Packer
  18. 18. Who is your audience? Who are your stakeholders? (c) 2013 Laura S. Packer
  19. 19. What kinds of stories do they need to hear? What will move them to action? (c) 2013 Laura S. Packer
  20. 20. Select a specific stakeholder… And retell your impact story with them in mind. – Listener listens • Don’t interrupt • Be present • Confidentiality – Speaker speaks • Not telling a story, just being listened to • Silence and emotions are okay – Switch (c) 2013 Laura S. Packer
  21. 21. Select a different stakeholder… And retell your impact story with them in mind. Include several specific sensory images. – Listener listens • Don’t interrupt • Be present • Confidentiality – Speaker speaks • Not telling a story, just being listened to • Silence and emotions okay – Switch (c) 2013 Laura S. Packer
  22. 22. How do you foster better organizational storytelling? • Listen • Ask • Practice (c) 2013 Laura S. Packer
  23. 23. What are the stories of your organization? • • • • • History Mission Values Impact Success AND failure (c) 2013 Laura S. Packer
  24. 24. So where do you find stories? • • • • • Personal experience Stakeholders Media Traditional avenues Look for: – Repeating images and emotions – Themes (c) 2013 Laura S. Packer
  25. 25. (c) 2013 Laura S. Packer
  26. 26. Questions (c) 2013 Laura S. Packer
  27. 27. If you’d like to learn more, please contact me. • • • • • • • • Thinkstory.com Laurapacker.com Skype: lspacker Truestorieshonestlies.blogspot.com Think-story.blogspot.com @storylaura laura@thinkstory.com 781-526-7255 (c) 2013 Laura S. Packer

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