In this talk I spoke about how Covid had changed the news agenda and how brands looking to build international links can do so post pandemic

1. CONNECTED
EXTRAORDINARY
PERFORMANCE.
EXPERTISE.
CONNECTED
EXTRAORDINARY
PERFORMANCE.
EXPERTISE.
HOW TO RUN LINK BUILDING
MULTIPLE TERRITORIES
CAMPAIGNS ACROSS

2. LET’S START WITH AN
APOLOGY

3. C O V I D - 1 9
ONLINE GROWTH
INTERNATIONALLY

4. THIS GROWTH HAS LED TO A
SURGE IN PEOPLE LOOKING
FOR LINK BUILDING/DIGITAL PR

6. BUT WAIT….YOU NEED TO KNOW
HOW THE COUNTRY YOU’RE TARGETING
IS SET TO PERFORM

7. 2021 EUROPEAN
E-COMMERCE REPORT
https://ecommerce-europe.eu/wp-
content/uploads/2021/09/2021-European-E-
commerce-Report-LIGHT-VERSION.pdf

8. EXAMPLE DATA
COUNTRY SPECIFIC
I T A L Y D E N M A R K S P A I N

9. SO, THE QUESTION NOW IS
HOW DO WE RUN INTERNATIONAL CAMPAIGNS?

10. WE NEED TO FIND OUT
WHAT CONTENT CAN BUILD
LINKS

11. BUZZSUMO.
1. Export CSV
2. Create a table
3. Remove URLS with few
or no links
4. Create a PIVOT table
5. Find the most popular
article type

12. THE DATA SHOWS:
Lists Videos General articles How to article

13. BUT WAIT….
NOT ALL COUNTRIES ARE THE SAME

14. THE DATA SHOWS:
Lists Videos General articles How to article Video General article Why post What post Lists How to article

15. LISTEN TO TRENDING
TOPICS

16. SOCIAL LISTENING

17. SOCIAL LISTENING

18. Confidential
#DigitalPRLinkUp
@david_white90
FREE SOCIAL
LISTENING TOOLS

19. SOCIAL
SEARCHER

20. AUDIENSE.
https://audiense.com/

21. AUDIENSE.

22. EXAMPLE
CAMPAIGNS FOR INSPIRATION

23. BLACKTOWER
RETIREMENT INDEX
URL: https://www.blacktowerfm.com/best-eu-
countries-for-retirement/
Results: 188 links across 16 countries
How we achieved this:
• Tailored releases and outreach
• Social listening per country

24. DRIVING INTERNATIONAL
RESULTS FROM SOCIAL
DATA
Client: https://www.pickswise.com/
Results: 170 links state-wide
How we achieved this:
• Social data to form campaigns on:
• NFL Instagram rich list
• NFL fake followers
• Where NFL fans are based

25. OUTREACH
TIPS

26. BUZZSTREAM.

27. A/B TESTING
Run A/B testing on
emails

28. AIM HIGH

29. BATCH ANALYSIS

30. BUILD DETAILED MEDIA LISTS

31. Confidential
#DigitalPRLinkUp
@david_white90
ONLY GO WITH
RELEVANT INFORMATION

32. Confidential
#DigitalPRLinkUp
@david_white90
RESPECT THEIR
TIME

33. Confidential
#DigitalPRLinkUp
@david_white90
DO NOT
HARASS THEM

34. Confidential
#DigitalPRLinkUp
@david_white90
MAKE THEM LOOK
GOOD

35. CONNECTED
EXTRAORDINARY
PERFORMANCE.
EXPERTISE.
CONNECTED
EXTRAORDINARY
PERFORMANCE.
EXPERTISE.
EXTRAORDINARY PERFORMANCE.
C O N T A C T U S T O D A Y
0113 5312480
David@connective3.com
TURN YOUR GREAT RESULTS INTO