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Aiim Minnesota Reshaping Your Business With Web 2.0

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keynote at AIIM Minnesota Control

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Aiim Minnesota Reshaping Your Business With Web 2.0

  1. 1. Reshaping Your Business with Web 2.0
  2. 2. Introducing BILLY
  3. 3. BUT WHO IS BILLY
  4. 4. says, “ BILLY is employee # 81015” 7500 Flying Cloud Drive Suite 500 Eden Prairie Minnesota 55344 BILLY CRIPE Director ~ E2.0 & ECM Product Management phone: +1 952.564.2150 mobile: +1 612.205.3762 [email_address] (work) [email_address] (personal)
  5. 5. September 2008 • Oracle Open World • San Francisco Vince Casarez, Billy Cripe, Jean Sini, Philipp Weckerle says, “ BILLY is author of this book. You should buy it.”
  6. 6. My mom says, “ BILLY is the smartest boy I know.”
  7. 8. My connections say, “… talented and creative thought leader …” “… fun and effective at what he does…” “… master in his area of expertise…” “… an excellent leader…”
  8. 9. My connections say… … well some of what they say shouldn’t be repeated in a lunch setting…
  9. 10. says I’m someone worth following
  10. 11. traffic logs say I’m someone worth reading
  11. 12. So Do
  12. 13. Because we’re together right now suggests that says BILLY is someone you should listen to
  13. 14. So WHO IS BILLY
  14. 15. My Social Graph increasingly defines who I am
  15. 16. “ Man is by nature a political (or social) animal ” Aristotle
  16. 17. Think Social Technology Is New ?
  17. 19. So what has changed ?
  18. 20. Easier for Everyone
  19. 21. Bigger Pipes
  20. 22. Bigger Pipes
  21. 23. Faster CPU
  22. 24. Scripting & API Advances <html> {JavaScript} AJAX C S S <xml/> LAMP RPC REST JSON SOAP
  23. 25. Ubiquitous Connectivity
  24. 26. Think Social Web Technology Is just a Fad ?
  25. 27. If Facebook were a country , with 130 million monthly active users, it would be the 10th largest in the world (between Japan and Russia) December 2008
  26. 28. Social Websites are Officially more popular than Porn Time Magazine, Oct 31, 2007
  27. 30. That’s no Fad.
  28. 31. That’s Generation C . It describes a new kind of wired individual … *Social Media, Alex Wong, http://www.slideshare.net/wah17/social-media-35304/
  29. 32. Generation C communicates in a connected environment, conversationally
  30. 33. An Ecology of RELATIONSHIPS & technology
  31. 35. If We Focus on Business…
  32. 36. Traditional Models Haven’t Changed
  33. 37. <ul><li>Established in </li></ul><ul><li>1914 </li></ul>
  34. 38. <ul><li>All Good Ideas </li></ul><ul><li>Come </li></ul><ul><li>From </li></ul><ul><li>The </li></ul><ul><li>Top </li></ul>
  35. 39. Traditional Models Haven’t Changed… (Except, We’ve Changed…)
  36. 40. Employees are organized hierarchically…
  37. 41. But work through social networks
  38. 43. It’s not about talking at …
  39. 44. It’s not about talking to …
  40. 45. It’s about talking with …
  41. 46. Generation C are fans of the collaborative enterprise
  42. 47. Generation C are WE US OURS ALL OF US the TEAM Partners employees
  43. 48. So, how do you create fans of your employees?
  44. 49. Create a Collaborative Enterprise.
  45. 50. Implement the technology Create an ecosystem Deliver value. to so you can
  46. 51. What does Generation C Value?
  47. 52. Control Collaborators Community Connected Creative Cool Conversation Communicate Channel Consumer 2.0 Content Collect Co-Creators Choices Context Convenient Carry Converse Casual Comfortable Crowd
  48. 53. How does a Generation C ecosystem function?
  49. 54. ME You Information Flow Before Enterprise 2.0… Push Pull requests email, paper, chat room, one off solutions, invitation only, intentional, end point focused …
  50. 55. With Enterprise 2.0…
  51. 56. ME becomes WE
  52. 57. With Enterprise 2.0… Information Flow Continuous Creation Continuous Requests Ubiquitous Availability …
  53. 59. What about that technology part?
  54. 60. Is it simply Web 2.0 point solutions in the workplace ?
  55. 61. no
  56. 62. I know! It’s more social networks . It’s Facebook for the enterprise!
  57. 63. NO !
  58. 64. Public Web Technologies Don’t Scale Up or Down or In to Enterprise levels
  59. 65. Enterprises want Platform based Web 2.0
  60. 66. Enterprise 2.0 technology is providing information in context Enterprise 2.0 technology is enabling participation
  61. 67. So let’s talk about CONTEXT
  62. 68. We Operate in an Attention Economy …
  63. 69. Distractions are measured in opportunities, revenue, & efficiency LOST
  64. 70. Attention is gained & maintained by presenting information in Context
  65. 71. Attention Yields Participation
  66. 72. So let’s talk about PARTICIPATION
  67. 73. <ul><li>Users PARTICIPATE with each other on INFORMATION presented through SYSTEMS … </li></ul><ul><li>… E 2.0 allows systems to surface content to users in context … </li></ul>
  68. 74. Which gains attention Which stimulates participation Which generates new and better content Which is presented contextually
  69. 75. The Goal of Participation: Tap the enterprise brain Aggregate inputs Precipitate valuable outcomes Enable employees
  70. 76. HOW ?
  71. 77. By engaging in the CONVERSATION we call DOING BUSINESS
  72. 78. The Enterprise Today Essential Knowledge Hidden in Pockets HR Services Mftg. Finance Sales Raw Materials Retail
  73. 79. Social Web 2.0: Tap into key knowledge & passion of every employee
  74. 80. <ul><li>The Experts Agree … </li></ul>AIIM Market IQ; Enterprise 2.0: Agile, Emergent & Integrated; Q1 2008
  75. 81. relax. you are not alone
  76. 90. annotations gadl http://www.flickr.com/photos/gadl/ news stand alexkehr http://www.flickr.com/photos/alexkehr/ crowd f.trainer http://www.flickr.com/photos/fiveoftoast/ monk decadence http://flickr.com/photos/decadence/ monks racoles http://flickr.com/photos/racoles/ flickr social graph cobalt http://flickr.com/photos/cobalt/ lens ben cooper http://flickr.com/photos/cycleologist/ bookshelf the beast http://flickr.com/photos/31847658@N00/ bookshelf, neat chotda http://flickr.com/photos/santos/ Jean Sini • mailto:jean@sini.net • http://www.sini.net/ Billy Cripe • mailto: [email_address] • http://blogs.oracle.com/fusionecm Vince Casarez • mailto: [email_address] •

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