Enterprise
2.0
Fad
Or
Future
Introducing BILLY
BUT
WHO
IS
BILLY
says,
“BILLY is employee # 81015”

                              BILLY CRIPE
                              Director ~
    ...
says, “BILLY is
author of
this book.
You should
buy it.”September 2008 • Oracle Open World • San Francisco
        Vince C...
My mom says,

“BILLY is the
smartest boy I
know.”
My
connections say,
“…talented and creative                      “…master in his area of
 thought leader …”               ...
My

connections say…


…well some of what they say shouldn’t be
repeated…
says I’m
someone worth
following

(@billycripe)
traffic
logs say I’m someone
worth reading

blogs.oracle.com/fusionecm
So Do
So
WHO
IS
BILLY
My Social Graph
  increasingly defines
who I am
My Social Graph
increasingly influences
      my consumption
My Social Graph
  increasingly defines
my expertise

                For Example, look at part
                      of my...
If We
 Focus on
Business…
we work socially
but we are organized
     hierarchically
we create, communicate
& consume socially
but we classify,
              organize,
           & categorize
          hierarchically
Draft
We
 work, create, communicate
 & consume
           ONE WAY
while organizing
& using systems designed

 ANOTHER
why?
we
communicate        in an increasingly
connected               environment,
conversationally


                        Y...
it’s a
communications-
          technology
 Paradigm
         shift
So what has
changed
       ?
Easier for Everyone
Bigger Pipes
Faster CPU
Easy Scripting & APIs
                   SOAP
   <xml/>


         CSS

               <html>
Ubiquitous Connectivity
good design seduces us
with ease, recognition &
surprise…
and   (if we’re honest)…
it rocks.
The paradigm is an Ecology of
RELATIONSHIPS
                           &

     technology
how?
Enterprise 2.0 technology must provide
 information in context


    Enterprise 2.0 technology must
     enable participat...
why?
VALUE
IS CREATED BY
   SCARCITY
But We
  HAVE
So Much!
Abundance
       OF

   Connections
   Information
    Technique
     Channels
     Options
     Products
        …
Create...
We Operate in an
Attention
  Economy …
content in Context
Gains attention




Which is presented                      Which stimulates
       contextually                     parti...
:proof
What are you to
Do with all this?
vs




design for Participation
code for Re-USE
keep information Fresh
expect Change
What is ORACLE doing?
Tapping the Shift
            Leading the Change
Content value multiplier
    Network effect: agile systems sharing inform...
Red Stack Solutions
Siebel & UCM | EBS & IPM | EBS & UCM | AutoVue & UCM | BPEL & UCM
BPEL & IPM | BI Publisher & UCM | IR...
Red Stack Solutions are
     built on our E2.0 Platform
             Oracle Solutions

  Enterprise 2.0 Platform
  WebCent...
Our E2.0 Platform is


  Coded for Reuse

                      fresh



Designed for participation
Enterprise 2.0 is ORACLE
Fuse Enterprise 2.0 capabilities in Oracle Technology
     Across Fusion Middleware, Database and...
So what should YOU do?



                         CLAMPING DOWN
                         locks in LOSS




Participate to...
flickr social graph  cobalt              http://flickr.com/photos/cobalt/
Newspaper girl       Violater3           http://...
Enterprise 2.0 - Fad or Future?
Enterprise 2.0 - Fad or Future?
Enterprise 2.0 - Fad or Future?
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Enterprise 2.0 - Fad or Future?

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Is Enterprise 2.0 a techno fad or is it the future of the social enterprise?

Proof Points Investigated.

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Enterprise 2.0 - Fad or Future?

  1. 1. Enterprise 2.0 Fad Or Future
  2. 2. Introducing BILLY
  3. 3. BUT WHO IS BILLY
  4. 4. says, “BILLY is employee # 81015” BILLY CRIPE Director ~ E2.0 & ECM Product Management 7500 Flying Cloud Drive phone: +1 952.564.2150 Suite 500 mobile: +1 612.205.3762 Eden Prairie billy.cripe@oracle.com (work) Minnesota 55344 serona@gmail.com (personal)
  5. 5. says, “BILLY is author of this book. You should buy it.”September 2008 • Oracle Open World • San Francisco Vince Casarez, Billy Cripe, Jean Sini, Philipp Weckerle
  6. 6. My mom says, “BILLY is the smartest boy I know.”
  7. 7. My connections say, “…talented and creative “…master in his area of thought leader …” expertise…” “…fun and effective at “…an excellent what he does…” leader…”
  8. 8. My connections say… …well some of what they say shouldn’t be repeated…
  9. 9. says I’m someone worth following (@billycripe)
  10. 10. traffic logs say I’m someone worth reading blogs.oracle.com/fusionecm
  11. 11. So Do
  12. 12. So WHO IS BILLY
  13. 13. My Social Graph increasingly defines who I am
  14. 14. My Social Graph increasingly influences my consumption
  15. 15. My Social Graph increasingly defines my expertise For Example, look at part of my Twitterverse:
  16. 16. If We Focus on Business…
  17. 17. we work socially
  18. 18. but we are organized hierarchically
  19. 19. we create, communicate & consume socially
  20. 20. but we classify, organize, & categorize hierarchically Draft
  21. 21. We work, create, communicate & consume ONE WAY while organizing & using systems designed ANOTHER
  22. 22. why?
  23. 23. we communicate in an increasingly connected environment, conversationally Yet what is the GAP between how we communicate and our connected environment?
  24. 24. it’s a communications- technology Paradigm shift
  25. 25. So what has changed ?
  26. 26. Easier for Everyone
  27. 27. Bigger Pipes
  28. 28. Faster CPU
  29. 29. Easy Scripting & APIs SOAP <xml/> CSS <html>
  30. 30. Ubiquitous Connectivity
  31. 31. good design seduces us with ease, recognition & surprise…
  32. 32. and (if we’re honest)…
  33. 33. it rocks.
  34. 34. The paradigm is an Ecology of RELATIONSHIPS & technology
  35. 35. how?
  36. 36. Enterprise 2.0 technology must provide information in context Enterprise 2.0 technology must enable participation
  37. 37. why?
  38. 38. VALUE IS CREATED BY SCARCITY
  39. 39. But We HAVE So Much!
  40. 40. Abundance OF Connections Information Technique Channels Options Products … Creates Scarcity of Attention…
  41. 41. We Operate in an Attention Economy …
  42. 42. content in Context
  43. 43. Gains attention Which is presented Which stimulates contextually participation Which generates new and better content
  44. 44. :proof
  45. 45. What are you to Do with all this?
  46. 46. vs design for Participation
  47. 47. code for Re-USE
  48. 48. keep information Fresh
  49. 49. expect Change
  50. 50. What is ORACLE doing?
  51. 51. Tapping the Shift Leading the Change Content value multiplier Network effect: agile systems sharing information via ECM Each system brings additional value to all other connected systems Connecting Systems biz proc through SOA integration share info between apps through FMW Self-Service & mashup views via WebCenter BI Reports share structured data between systems Supported & Pre-built Integrations reducing risk & complexity
  52. 52. Red Stack Solutions Siebel & UCM | EBS & IPM | EBS & UCM | AutoVue & UCM | BPEL & UCM BPEL & IPM | BI Publisher & UCM | IRM & UCM | Beehive & IRM Beehive & UCM | WLP & UCM | WCI & WCM | WebCenter & UCM ECM & Secure Files | UCM & Spatial | ECM & PSFT | RTD & WCM …
  53. 53. Red Stack Solutions are built on our E2.0 Platform Oracle Solutions Enterprise 2.0 Platform WebCenter Suite, WebCenter Services Access Unstructured Content Universal Content Management Workflow Business Process Management, BPEL Make Better Decisions Business Intelligence Enterprise Mashups Siebel, E-Business Suite, PeopleSoft, JDE…
  54. 54. Our E2.0 Platform is Coded for Reuse fresh Designed for participation
  55. 55. Enterprise 2.0 is ORACLE Fuse Enterprise 2.0 capabilities in Oracle Technology Across Fusion Middleware, Database and next-generation Collaboration evolution Deliver Enterprise 2.0-enabled Oracle Applications agile Deliver the most complete, open and manageable Enterprise 2.0 platform Oracle WebCenter + Oracle ECM success
  56. 56. So what should YOU do? CLAMPING DOWN locks in LOSS Participate to Educate
  57. 57. flickr social graph cobalt http://flickr.com/photos/cobalt/ Newspaper girl Violater3 http://www.flickr.com/photos/violator3/ Cracks Xochipilli http://www.flickr.com/photos/xochipilli/ Steampunk xiliafaye http://www.flickr.com/photos/xiliafaye/ Wiki Chalk MikePerez http://www.flickr.com/photos/mikeeperez/ Ripples Dave Armano http://darmano.typepad.com/logic_emotion/2008/01/influence-rippl.html Seduction http://www.asdfing.com/wp- content/uploads/2008/01/how_to_seduce_a_woman.jpg Billy Cripe • http://twitter.com/billycripe • http://blogs.oracle.com/fusionecm

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