9. ALEXANDER MCQUEEN
Brand Singularity = Actual
To sew rebellion into the fabric of the fashion industry establishment
Industry . FASHION
Project . BRAND & ENVIRONMENT DESIGN
Agency . DAVID O’HIGGINS . 1992 – 2005 . LONDON . PARIS
Role . BRAND STRATEGIST . CREATIVE DIRECTOR . DESIGNER
Within 25 years, Alexander McQueen has grown from from zero business worth to achieve an enterprise value of $9 billion.
10. GARTNER CONSULTING
Brand Singularity = Actual
To discern order from complexity in the world of IT
Industry . IT
Project . BRAND & PRODUCT DESIGN
Agency . ENTERPRISE IG . 2005 – 2006 . NEW YORK CITY
Role . BRAND STRATEGIST . CREATIVE DIRECTOR . DESIGNER
Within 10 years, Gartner Consulting has grown to achieve an enterprise value of $7 billion.
11. ELEMENTAL ARCHITECTURE
Brand Singularity = Actual
To let the efficiencies of natural systems inform practice and principle
Industry . ARCHITECTURE
Project . BRAND STRATEGY & DESIGN
Agency . DAVID O’HIGGINS . 2006 – 2009 . NEW YORK CITY
Role . BRAND STRATEGIST . CREATIVE DIRECTOR . DESIGNER
Within 10 years, Elemental Architecture has grown from zero business worth to achieve an enterprise value of $10 million.
12. THE COOPER SQUARE HOTEL
Brand Singularity = Actual
To unite guests with NYC’S avant-garde cultural scene
Industry . REAL ESTATE
Project . BRAND STRATEGY & DESIGN
Agency . DAVID O’HIGGINS . 2007 – 2009 . NEW YORK CITY
Role . BRAND STRATEGIST . CREATIVE DIRECTOR . DESIGNER
Within 3 years the Cooper Square Hotel brand grew from less than zero business worth to achieve an enterprise value of $90 million.
13. UFFINDELL
The Agency of Change
UFFINDELL
Brand Singularity = Actual
To reinterpret the meaning of profitability
Industry . MARKETING
Project . BRAND STRATEGY
Agency . DAVID O’HIGGINS . 2009 . LONDON
Role . BRAND STRATEGIST
Within 5 years Erika Uffindell has become recognized as a thought leader in corporate social responsibility.
14. QATAR LUXURY GROUP
Brand Singularity = In progress
To heed the call of the whispering Shamal
Industry . FASHION
Project . BRAND STRATEGY & DESIGN
Agency . DAVID O’HIGGINS . 2016 . DOHA
Role . BRAND STRATEGIST . CREATIVE DIRECTOR . DESIGNER
15. INNOVATION CAPITAL QATAR
Brand Singularity = In progress
To engineer a human continuum based on truth and beauty
Industry . FINANCE
Project . BRAND STRATEGY & DESIGN
Agency . DAVID O’HIGGINS . 2015 – 2016 . DOHA
Role . BRAND STRATEGIST . CREATIVE DIRECTOR . DESIGNER
Banking on Science
16. THE ROYAL BANK OF SCOTLAND
Brand Singularity = Possible
To become the ‘people bank’
Industry . FINANCE
Project . BRAND STRATEGY & DESIGN
Agency . UFFINDELL . 2009 . LONDON
Role . BRAND STRATEGIST . CREATIVE DIRECTOR . DESIGNER
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17. GREENHOUSE 26 HOTEL
Brand Singularity = Possible
To subvert the tyranny of artifice
Industry . REAL ESTATE
Project . BRAND STRATEGY & DESIGN
Agency . DAVID O’HIGGINS . 2009 . NEW YORK CITY
Role . BRAND STRATEGIST . CREATIVE DIRECTOR . DESIGNER
18. WILLIAM GRANT & SONS DISTILLERS
Brand Singularity = Possible
To create fresh visceral pleasure for men and women everywhere
Industry . ALCOHOLIC BEVERAGES
Project . BRAND STRATEGY & DESIGN
Agency . DAVID O’HIGGINS . 2009 . NEW YORK CITY
Role . BRAND STRATEGIST . CREATIVE DIRECTOR . DESIGNER
Grants
The Next Generation
Zero G