Propelland is a global strategic design and engineering firm that helps companies transform and grow. It brings products, services, and experiences to life that add value for people. The firm offers various services including strategic research, transformation strategies, design and engineering, space experience design, sustainability initiatives, cultural transformation, team training, and working with new ventures. It has offices in several major cities worldwide and works with partners to make ideas a reality through an agile user-centered process.

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3. propelland is a global strategic design & engineering firm
helping companies transform and grow.
We bring products, services, and experiences to life
that add value in people’s lives.
CONFIDENTIAL & PROPRIETARY | JULY 20193

4. CONFIDENTIAL & PROPRIETARY
Transformation: the Best of Physical & Digital
A B O U T P R O P E L L A N D
| JULY 2019
Digital
lacisyhP
Transformation
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5. CONFIDENTIAL & PROPRIETARY
How We Can Help
A B O U T P R O P E L L A N D
Strategic Research Transformation +
Growth Strategy
Design + Engineering Space Experience
Design
Sustainability + Social
Impact
Cultural Transformation Team Training New Ventures
| JULY 20195

6. CONFIDENTIAL & PROPRIETARY | JULY 2019
Strategic
Research
Uncover human, market, and expert insights that
help propel your growth.
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A B O U T P R O P E L L A N D
CUSTOMER EXPERIENCE AUDIT
Learn more about the pain points and magic moments of your
customers’ interaction with your offerings.
UNMET NEEDS DISCOVERY
Understand opportunities to serve your customers better through
qualitative and quantitative research.
MARKET SEGMENTATION & CLUSTERING
Thorough quantitative analysis of your user base to uncover new
opportunities for growth.
USER EXPERIENCE TESTING
Gather feedback from your users on performance of new features/
concepts.
COMPETITIVE ANALYSIS & POSITIONING
Scan the market for competitor activities and white spaces to create
differentiation.
ADVANCED TECHNOLOGIES RESEARCH
Uncover feasibility for advanced technologies to help enable new use-
cases.
INDUSTRY TRENDS & BEST PRACTICES
Analyzing your industry as well as adjacent ones for learnings to grow.

7. CONFIDENTIAL & PROPRIETARY | JULY 2019
Transformation +
Growth Strategy
Identify your opportunities with a custom innovation
roadmap that includes short to long term goals.
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A B O U T P R O P E L L A N D
STRATEGIC GROWTH OPPORTUNITY IDENTIFICATION
Ideate future avenues for exponential growth informed by human,
market and expert insights.
5-YEAR INNOVATION ROADMAP
Create a pipeline of innovative initiatives to grow your business in the
short, mid and long term.
FUTURE VISIONING
Forecast possible future scenarios for brands and businesses informed
by historical patterns and current trends.
PRODUCT/SERVICE STRATEGY
Conceptualize differentiated experiences for your customers and detail
technical and operational needs to bring them to life.
BRAND STRATEGY
Define the future of your brand through new customer experiences to
reinforce your positioning in the market.
DIGITAL TRANSFORMATION
Transform your organization leveraging digital technologies to create
new opportunities to grow.

8. CONFIDENTIAL & PROPRIETARY | JULY 2019
Design +
Engineering
Bring impactful, intuitively designed products or
services to market more quickly.
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A B O U T P R O P E L L A N D
DIGITAL PRODUCT DESIGN
Craft simple and beautiful digital products.
CONNECTED PRODUCTS DESIGN
Design physical products and their digital interfaces concurrently.
SERVICE DESIGN
Build compelling customer journeys, and bring them to life through
pilot prototypes.
RAPID EXPERIENTIAL PROTOTYPING
Test new products or services more quickly by prototyping cheap and
early.
PROTOTYPING FOR PILOT
Test new products or services more quickly by prototyping cheap and
early.
AGILE SOFTWARE + HARDWARE ENGINEERING
Deliver production ready software & hardware touchpoints designed to
scale with your growing customer base.
MANUFACTURING PLANNING + COORDINATION
Coordinate production sourcing, quoting and quality to bring products
to market faster.

9. CONFIDENTIAL & PROPRIETARY | JULY 2019
Space Experience
Design
Design responsive spaces that leverage technology to
create engaging human experiences.
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A B O U T P R O P E L L A N D
RETAIL EXPERIENCES DESIGN
Design interactive retail experiences leveraging smart connected
technologies.
AGILE WORKSPACE DESIGN
Design workspaces that promote multidisciplinary collaboration and
faster, iterative ways of working.
EXHIBIT EXPERIENCE DESIGN
Design impactful, interactive exhibits for brands showcasing new
experiences at special events.

10. CONFIDENTIAL & PROPRIETARY | JULY 2019
Sustainability + Social
Impact
Make a positive global impact with thoughtful
product, service and experience design.
10
A B O U T P R O P E L L A N D
DESIGN FOR UNDERSERVED PEOPLE
Provide design-led solutions to improve the lives of people in
underserved parts of the world.
DESIGN FOR A SUSTAINABLE PLANET
Design out waste from our consumption lifestyles to reduce our impact
on the planet.
PRO-BONO DESIGN SPRINTS
Partner with non-profits in a weekly/biweekly sprint approach to help
accelerate innovation.

11. CONFIDENTIAL & PROPRIETARY | JULY 2019
Cultural
Transformation
Improve your company’s performance by working
more agile, adaptive innovative, and customer-centric.
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A B O U T P R O P E L L A N D
CULTURAL STRATEGY
Understand the current culture of your company and forecast future
scenarios where strategy and culture are aligned.
EMPLOYEE EXPERIENCE DESIGN
Design a compelling employee experience to enhance the most
important asset of your company.
TALENT PROPELLER PROGRAM
Identify and accelerate the talent that will shape the future of your
company.
INTRAPRENEURSHIP PROGRAM
Create teams that will solve defined challenges by applying innovative
methodologies with the support of an expert network.

12. CONFIDENTIAL & PROPRIETARY | JULY 2019
Team
Training
Give your team a boost with our engaging 1, 3 day
bootcamps or solve a quick challenge with a 5 day
sprint with our team.
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A B O U T P R O P E L L A N D
HACKATHONS
Identify with you which challenges can be addressed by your own
employees or which ones could be open for everyone and design how
the best solutions will be created by the participants.
TRAINING BOOTCAMPS
1 - 3 days bootcamps where we engage with your team and provide the
key learnings to solve problems using different methodologies.
1. Design thinking
2. Fast prototyping
3. UX/UI Design
4. Design Leadership

13. CONFIDENTIAL & PROPRIETARY | JULY 2019
New
Ventures
Partner with us to bring your early stage concept to
market with agile design and engineering.
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A B O U T P R O P E L L A N D
RAPID CONCEPT VISUALIZATIONS
Visualize your startup physical or digital products for purposes of user
testing or investor pitches.
USER EXPERIENCE IMPROVEMENT SPRINTS
Run 2 week sprints to identify pain points in your current user
experience and propose solutions to improve them.
PROOF OF CONCEPT PROTOTYPING
Develop working prototypes of new products integrating existing
technologies and building new ones.
DESIGN+ENGINEERING TEAM AUGMENTATION
Augment your product teams in a flexible and scalable way.

14. CONFIDENTIAL & PROPRIETARY
A Global Firm With Regional Offices
A B O U T P R O P E L L A N D
| JULY 2019
San Francisco
Mexico City
Madrid
Shanghai
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15. CONFIDENTIAL & PROPRIETARY
Multidisciplinary Team
A B O U T P R O P E L L A N D
| JULY 2019
Hugo
Partner, CEO
design + strategy
Sid
Partner, CoO
design + technology
Alberto
Partner, CFO
design + strategy
Juan
GM Mexico City
design + strategy
Jing
Designer
digital design
Paula
Design Strategist
design + strategy
Alex
Designer
design + strategy
Dwight
Designer
design + strategy
Jordan
Designer
design + technology
Paris
Designer
physical design
Ammani
Technologist
software + hardware
David
Designer
digital design
Carlo
Designer
physical + digital design
Rosa
Designer
digital design
Clay
Designer
design + strategy
Mariano
Designer
design + strategy
Martin
Design Strategist
design + technology
Olaia
Designer
digital design
Santi
Designer
design + technology
Paco
Strategist
strategy + culture
Olga
Finance
operations
Marta
Administration
operations
Pedro
Designer
design + strategy
Daniel
Design Strategist
design + strategy
Angie
Designer
physical + digital design
Mario
Designer
physical design
Diego
Engineer
software + hardware
Julian
Designer
design + strategy
Omar
Designer
physical + digital design
Rafa
Designer
intern
Gaby
Administration
operations
Max
Engineer
intern
Fernando
Strategist
design + strategy
Alejandro
Engineer
software + hardware
Jules
Designer
digital design
Quan
Designer
digital design
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16. CONFIDENTIAL & PROPRIETARY
We Are
Thinkers
Makers
Hackers
| JUNE 2019
We
Bring
Ideas
to Life
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17. CONFIDENTIAL & PROPRIETARY
Partners We Make Things Real With
A B O U T P R O P E L L A N D
| JULY 201917

18. CONFIDENTIAL & PROPRIETARY
User-Centered Agile Process: “DES”
A B O U T P R O P E L L A N D
| JULY 2019
Design
Engineering
Strategy
IDEATE PROTOTYPE VALIDATE
EVOLVE
REINVENT
ITERATE PILOT LAUNCH SCALE MEASUREUNDERSTAND
Discover Deliver
IDENTIFY
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19. CONFIDENTIAL & PROPRIETARY
Designing End-To-End User Experiences
A B O U T P R O P E L L A N D
| JULY 2019
Physical
Digital
DuringBefore After
Data Model
Business Model
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20. CONFIDENTIAL & PROPRIETARY
Strategic Vision & Pipeline of Innovation
A B O U T P R O P E L L A N D
| JULY 2019
Strategic
Future
ForesightToday
20

21. CONFIDENTIAL & PROPRIETARY
Expertise in the Connected Ecosystem
A B O U T P R O P E L L A N D
| JULY 2019
Smart Connected
Home + Retail
Smart Connected
People
Smart Connected
Transportation
Smart Cities, Infrastructure, + Environment
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22. CONFIDENTIAL & PROPRIETARY | JULY 2019
Relevant Case Studies
22
A B O U T P R O P E L L A N D
SAMSUNG HEALTH & WELLNESS
Envisioned the future of Samsung’s H&W
service with redesigned multi-device CX and
built algorithms with experts to help users
achieve their health goals.
HYUNDAI IONIQ PRE PURCHASE
Designed a digital recommendation engine
to help simplify the purchasing decision for
IONIQ EV/Plug-in/Hybrid. Also ideated on
digital charging services around electric
vehicle ownership.
IMM DIGITAL TRANSFORMATION
Created a vision and innovation pipeline for
B2B and B2C initiatives for a logistics
company, and helped consolidate and
rebuild internal digital platforms to achieve it.
COCA-COLA SODA SHOP
Conceptualized and helped pilot a pop-up
retail experience to test a new business
model involving customization and
personalization of beverages.
PERNOD RICARD NEW BUSINESSES
Launched two pilot ventures to test new
product/services to help bars and
restaurants grow, transforming their business
model in the process.
AUDI MY MEMORIES
New service to capture, share and revisit
memories during road trips. Being piloted in
partnership with a camera mfg. in San
Francisco as an add-on accessory package.
CONVERSE
Piloting retail and customer loyalty initiatives
in the market to help create a stronger
connection with the brand and reduce
counterfeiting.
BOXLOCK GO TO MARKET
Partnered with a startup in the logistics space
to help design, engineer and bring to market
a new smart lock leveraging packaging labels
as keys to prevent package theft.
IDEAL JOURNEY
An ideal experince journey that will help
IMM build new service models to better
serve their clients.

23. CONTACT US
Siddharth Vanchinathan
Email sid@propelland.com phone +1 (415) 528-0451