Digital Marketing is the best way to reach your customer online and grow your online presence. Without proper digital marketing strategies, you can reach your business goal in this digital era. Having a proper idea of digital marketing strategies will help you to compete with your competitors easily. You can have expertise in this on your own or you can find agencies for your business.

1. DIGITAL MARKETING
DAVID LAIN

2. WHAT IS DIGITAL
MARKETING?
The term digital marketing refers to the use of digital channels to
market products and services to reach consumers. This type of
marketing uses websites, mobile devices, social media, search
engines, and other similar channels.

3. DIGITAL MARKETING
CHANNELS
Digital marketing channels have evolved and continue to do so.
These are the most common avenues that companies can take to
boost their marketing efforts. Keep in mind that some companies
may use multiple channels in their efforts.

4. WEBSITE MARKETING
Websites are the center of any digital advertising efforts. It's an extremely
effective platform on its own however, it's also the tool that is required to carry
out a range of marketing campaigns online. A website must represent the
company, brand or service in a simple and memorable manner. It should be
speedy mobile-friendly and simple to navigate.

5. PAY-PER-CLICK (PPC)
Paid-per-click (PPC) advertising allows marketers to connect with Internet users across
a variety of digital platforms with ads that are paid. Marketers can create PPC
advertisements for Google, Bing, LinkedIn, Twitter, Pinterest, or Meta (formerly
Facebook) and display their advertisements to those looking for keywords relevant to the
product or services.

6. CONTENT MARKETING
The purpose of content marketing is to connect with potential customers by
making usage of material. Content is typically posted on a website, and
promoted via social media and email marketing or search engine optimization
or PPC campaigns. Content marketing tools include ebooks, blogs, online
course informationgraphics, podcasts and webinars.

7. EMAIL MARKETING
Email marketing remains an extremely efficient method of digital advertising. Many
people mistake email marketing and spam messages However, that's not the point the
purpose of email marketing is. This type of marketing enables businesses to connect
with potential customers as well as anyone interested in their products.

8. SOCIAL MEDIA MARKETING
The main purpose of an effective advertising campaign on social media is to
build brand recognition and building social trust. When you get deeper into
social marketing via media, you can make use of it to generate leads, or even
as direct sales channels. Tweets and promoted posts are two instances of
marketing via social media.

9. AFFILIATE MARKETING
Affiliate marketing is among the oldest methods of advertising, but the advent of the
internet has given new life to this routine. Through affiliate marketing, influencers
endorse other products and receive a percentage of the proceeds every when a sale
occurs or a lead is referred to. A number of well-known businesses like Amazon are part
of affiliate programs that pay millions of dollars every month to sites that sell their
products.

10. VIDEO MARKETING
YouTube is among the most-searched-for search engines on the planet. Many
users turn to YouTube prior to making a purchasing decision, to study
something or to read a review, or simply to unwind.

11. SMS MESSAGING
Non-profit organizations and businesses can also make use of text or SMS messages to
inform customers regarding their latest offers or to offer opportunities to interested
customers. Politicians running for office can also utilize SMS messages to promote
positive messages about their own platforms.

12. THANK YOU