best computer institute of digital marketing

1. DIGITAL MARKETING
PRESENTATION

2. ABOUT DIGITAL MARKETING
Digital marketing is when any product is promoted through a
minimum of one form of electronic media. This form of
marketing is vastly different from traditional marketing. Digital
marketing consists of various methods and channels that
allow any organization or company to have and study this
form of marketing to find out what works for them and what
does not

3. IMPORTANCE
As already mentioned, today we live in a technologically advanced world where
anything is possible through the internet. Digital marketing functions and is
possible only because of the internet and nothing else. It is the core of what
digital marketing is.
In a society where we struggle with scarcity and rising prices, digital marketing
is the way to turn that around. The internet is easily accessible by everyone in
any part of the globe. It is no longer only for a specific class of society. It is
easier to connect with people and without even having to meet them. Digital
marketing is an advantage for businesses in this era.

4. USE OF DIGITAL MARKETING
Digital marketing is, as the word suggests, the use of digital
media to market products. There are multiple websites like
Amazon, Myntra, Flipkart, etc., where people can buy
products. This applies to products such as clothes, technical
tools, groceries, medicines, food, and so much more. So
much so that one doesn’t have to leave the house if one
doesn’t want to.

5. CHALLENGES
The challenge is for the right information of the right products to reach the right
customer. This is where digital marketing comes in. Through data mining, it is
easy for marketers to target the right audience with the right advertisement of
products that they might need. This is what makes digital marketing successful
more than anything. Finding and targeting the right audience can increase sales
drastically. Some tools can be used to analyze and suggest better options for
marketing as well. This helps sellers market their products.

6. BENEFITS OF
DIGITAL
MARKETING

7. AFFORDABILITY
If a company or an organization wants to invest money in marketing and
advertising a product or service, they will not invest in newspapers,
televisions, and such, as much as they would in online advertising. For
one, the latter is a lot cheaper than the former and vastly cost-effective.
At lower prices, a wider audience can be captured. And not just any
audience, a very targeted audience that increases the sales.

8. RETURN ON INVESTMENT
Digital marketing has the ability as well as the potential to
provide returns on investments. As mentioned in the point
above, this form of marketing is cost-effective and enables
you to reach a larger, more targeted audience. The return on
investment from this type of marketing is considerably larger
than in traditional advertising.

9. TRACK AND MEASURING GAINS
Due to analytical tools and very clear data that is available, it
is easy to determine what caused success and what did not.
This is almost immediate and helps companies rethink and
change campaigns and strategies that do not work almost
immediately

10. EASY TO LEARN
While there are many aspects of digital marketing that
you need to learn, it is fairly easy to get started with. It
gets more complex from the nature of the goals and the
scale of the campaigns. However, it is all a matter of
finding the right strategy that works for your business.

11. GLOBAL REACH
Traditional marketing is restricted by geography and creating an international
marketing campaign can be hard, expensive, as well as labor-intensive.
However, digital marketing happens on the Internet, which means that the reach
you can achieve with it is immense. Even a very small local business owner has
the ability to reach an international audience with an online store. This would
never be possible with traditional marketing or would cost a whole lot of money
to do so. This online accessibility has opened many growth opportunities for
businesses to explore. The combination of global reach and visibility is a great
opportunity for any business.

12. LOCAL REACH
While global reach is a significant advantage of digital marketing, it also
improves local visibility, which is especially important if your business relies on
nearby customers. Local seo and locally targeted ads can be beneficial for
companies trying to bring more customers to their doors. Think of the reach you
can get to a whole neighborhood with digital marketing versus the reach it
would take you to print out flyers and distribute them around.

13. MULTIPLE STRATEGIES
There are different strategies of digital marketing that can be used by different
types of businesses. A B2Bbusiness that is interested in gaining international
leads may have a totally different strategy than a B2C local business selling
clothes. While some companies can benefit more easily with content marketing
and SEO, others can benefit from conversion-based ad campaigns. The key is
to always analyze the result and develop better tactics and methods with time. A
well-executed digital marketing strategy is one that changes and adapts quickly
as the needs of the business transform.

14. ANALYTICS AND OPTIMIZATION
Another important advantage of digital marketing is web
analytics which measures the result of digital marketing
campaigns in real-time. This helps to optimize future
campaigns and fix any possible mistakes quickly. Analyzing
your digital marketing campaigns also enables you to have
the ability to pinpoint every source of traffic and take total
control of your sales funnels.

15. EFFECTIVE TARGETTING
Even if you don’t have a clear idea of your target audience, digital marketing
enables you to extract data to see which audiences will work best for you and
optimize your campaign around them. There are many different options of
targeting such as through keywords for search engine optimization (SEO), pay
per click(PPC) or through demographic information on social media. This
enormous amount of targeting elements at your disposal makes sure that every
campaign reaches the right audience. It also helps you to analyze the changing
behaviors of customers and modify campaigns for those changes. This ability to
understand customers’ changing needs quickly is a sure way of success for any
company

16. SEARCH ENGINE OPTIMIZATION
Search Engine Optimization helps with the expansion of
online visibility in results that come up in search engines.
What happens is that if your business ranks high on the
search engine results page (SERP), the amount of traffic that
your website gets is increased. With the use of SEOs, passive
visits to your page can become active and receive more
traction

17. SEARCH ENGINE MARKETING
Search Engine Marketing is a technique where a business or a company can
buy a particular advertising space. This can be seen on search platforms like
Bing Ads, Facebook Paid Promotions, or even Google or Instagram. One
example is Pay Per Click advertising. It is, as the name suggests that the
marketer pays the search engine for every click that a user makes

18. SOCIAL MEDIA MARKETING
Social media now plays a very crucial role in the promotion of the goods and
services of any company. It gives the marketer a way to engage with potential
consumers in a targeted manner. It connects with a much more comprehensive
range of people in a more intimate way. It is easy to gain feedback or
engagement from social media. Social media is also used to place orders,
which makes it so much simpler for the user to find the page, see if it is
trustworthy, based on interactions by other customers, and also place orders
with no hassle.

19. CONTENT MARKETING
To amplify visibility, reputation, and to advertise itself, a lot of
attention and effort has to be put into the content. The content
has to be precise, good quality, transparent, and sharp so that
it stands out and boosts SEOs.

20. EMAIL MARKETING
Email marketing is advertising done through emails. It brings
advertisements right to the person’s inbox unobtrusively. This
mainly happens when people log in to shopping websites and
such with their emails.

21. AFFILIATE MARKETING
Affiliate marketing is the strategy
of earning a living by advertising
products through websites, blogs, or
links. Under this, you can create a
link and put your product in that
link. When a customer buys your
product by clicking on that link, you
get hard on it.

22. PPC MARKETING
The ad that you have to pay to see is
called pay-per-click advertising.
Money is deducted by clicking on it,
as it is known by name. Moreover, it
is for every type of advertising.
From time to time, these ads are
coming. If anyone sees these
advertisements, the money is
deducted. However, it is also a kind
of digital marketing.

23. PROBLEMS
One main problem with digital marketing is data mining. No rules or laws have been
put in place to curb the buying of users’ data. It is used to such an extent that it has
been said that the user has become a product.
It is spoken as a conspiracy theory that we are being spied upon. But that is not far
from the truth. Former employees of Google, Twitter, Instagram, Facebook, etc., have
spoken of how much data is stored by websites of users that use social media sites.
This information is sold to marketers so they can target specific audiences with their
products. These sites are designed to keep the person coming back and engaging
with the sites. Almost like an addiction. Proof of this is how much the rates of online
shopping increased during the lockdown. This means that social media is unsafe and
has become more than a tool

24. FUTURE OF DIGITAL MARKETING
We all know that change is the rule of
life. We can understand how much life has
changed today with the first life.
Moreover, it is the age of the Internet.
People of all races use the Internet
today. The Internet has made it more
comfortable for people to get together,
which was never possible before. We can
also connect all the traders and customers
through the Internet.

25. CONCLUSION
Digital marketing majorly helps all businesses, big and small, take off. It is vital
in this day and age and even helps with the employment problem. This form of
marketing is how one can take advantage of technology and further their
business. But it is also crucial for users to be careful of what information is put
out on the internet to stay safe. There must be a balance of both, and
companies should be taxed on the amount of data they have.