3. Informative & Educational Guides
The Home Exchange Collection is a collection of guides designed to provide more information on the homes
and owners of the viewer’s selected region. The customer is prompted to enter their details in order to be sent
a guide of their selected properties merging a content marketing strategy with an inbound marketing strategy.
Image 2 - Home Exchange Collection. (Home
Exchange.com/Collection, 2023)
4. Targeted Microsites To Highlight Niche Travel
Areas
Home Exchange have a number of web pages/ microsites where they house content to entice/inspire travellers
at different times of the year.
Image 3- Home Exchange.com– Cheap Thanksgiving Vacation,
[Home Exchange, 2023]
5. Combining Multiple Sources of Content To
Engage Their Viewer
Images Infographics Tips
Image 4 – Left to right – Home Exchange Images, Infographics
and Tips. [Home Exchange, 2023]
6. Informative Infographics to explain their
product concept.
Home Exchange have created a highlight on their Instagram Channel using appealing infographics so that
viewers can gain instant access to a summary of their product.
Image 5- Home Exchange Instagram Highlight Reel, shown on
mobile phone. [Instagram.com, 2023].
8. Interview Style Videos To Translate The Story
Tripfiction is a travel based website
where you can match fictional books
and novels to the locations in which the
stories are set.
The Tripfiction story is an interview
style video which introduces the
concept in a fun and relaxed manner
with an older demographic target
market in mind.
Image 7- The Tripfiction Story, [You Tube, 2018]
9. Tripfiction Video Reviews
The Tripfiction Team also have an extensive
Video Reviews Selection on YouTube where
they review a range of books matched with
certain locations to further highlight the
value of their product and entice viewers to
use their website.
Image 8 – Reverse Cinderella Novel set in London [Youtube,
2023]
10. Bespoke Imagery
Tripfiction is very active on Pinterest and has created a range of engaging image templates to highlight the books and
locations they feature online.
Image 9 - @Tripfiction [Pinterest, 2023]
11. Tripfiction Blog
The Tripfiction Blog gives the Tripfiction Team the
opportunity to inspire the viewer with articles on
books that may be of interest to them for the
locations they may be travelling to.
Image 10 – Latest Blogs [Tripfiction, 2023]
13. Video Content using Celebrity/Influencers to
Highlight The Product
Hotel Tonight sends four self
confessed planners (Influencers) on
a spontaneous trip to Hollywood
with celebrity actress Busy Philips to
highlight their brand concept of
‘plan a little bit less and live a little
bit more.’
Image 12- America’s Four Biggest Planners Take A Spontaneous
Trip With Us [Facebook, 2020]
15. Travel Podcast To Inspire Their Target
Audience
Travel +Leisure produce a weekly podcast called, ‘Lets
Go Together’ on Apple & Spotify which features the
stories of travellers sharing their unique travel
experiences to inspire their audience.
Image 14- Lets Go Together [Travel + Leisure, 2022]
16. Entire Library Of Blogs & Articles From
Industry Related Experts
Travel & Leisure have a dedicated Trip Ideas section on their website which targets many diverse target
markets from families, a-list travellers, couples and more with extensive research and articles by Travel
Advisors to inspire their perfect holiday.
Image 15- Trip Ideas [Travel + Leisure 2022]
17. Social Media Reels With Top Travel Influencers
Image 16- From Left to Right – Images of Reels Collection
[Travel + Leisure Instagram 202]
Travel & Leisure have a large collection of Reels created by various Travel Influencers on their Instagram
Channel to inspire and reach their audiences with sharable content.
18. References
Images
Image 1 – Home Exchange. [2023] Home Exchange.com [Online] Available at:
https://www.homeexchange.com/ [Accessed 02 Feb. 2023].
Image 2 – Home Exchange Collection. [2023] [Online] Available at:
https://www.homeexchange.com/collection [Accessed 04 Feb. 2023].
Image 3 – Home Exchange. [2023] Take A Cheap Thanksgiving Vacation.[Online] Available at:
https://www.homeexchange.com/p/cheap-thanksgiving-vacation [Accessed 04 Feb.2023].
Image 4 - Home Exchange. [2023] Take A Cheap Thanksgiving Vacation.[o-Online] Available at:
https://www.homeexchange.com/p/cheap-thanksgiving-vacation [Accessed 04 Feb.2023].
Image 5 – Instagram. [2023] Discover, What Is Home Exchange – Home Exchange. [Online]
Available at: https://www.instagram.com/stories/highlights/17917502870629551/ [Accessed 05
Feb. 2023]
19. References Contd.
Image 6- Tripfiction. [2023] Tripfiction.com [Online] Available at: https://www.tripfiction.com/ [Accessed
08 Feb. 2023].
Image 7 – You Tube. [2018] The Tripfiction Story [Online] Available
at:https://www.youtube.com/watch?v=QKZtfikPVT4&t=1s [Accessed 08 Feb. 2023].
Image 8 – You Tube. [2023] Reverse Cinderella Novel set in London (Someone elses shows) [Online]
Available at: https://www.youtube.com/watch?v=dqXZoQ0Sr54 [Accessed 08 Feb. 2023].
Image 9 – Pinterest. [2023] @Tripfiction [Online] Available at: https://www.pinterest.co.uk/tripfiction/
[Accessed 08 Feb. 2023]
Image 10 – Tripfiction. [2023] Tripfiction.com [Online] Available at: https://www.tripfiction.com/
[Accessed 08 Feb. 2023]
![home exchange
Image 1 – [Home Exchange.com, 2023]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)