IntroductionHere you will learn some tips about writinga poster in a successful way. So welcomeonce again and I hope you have fun withthis short presentation.
Goals of a posterWhen writing a poster, what you must takeinto account is that your poster must:● Capture the audience youre talking to● Inform the audience youre talking to
Capture the audienceHere you will find some suggestions aboutcapturing your audience in a successfulway, it means, to make them feelinterested (and they will, of course), whenthey take a look for the very first time toyour poster and also for the very first timethat your poster will be read:
For a first glance:● Use concise and descriptive headings● Make use of colourful pictures and diagrams● Take into account to make use of white spaces (it could be pretty good for your audience)
For the first read:● Try to get one point across● Try to use a kind of writing that looks like a newspaper writing
Inform the audienceWho is the audience? Thats what you musttake into account for writing a great poster:● Non-experts: Try to use more background● Experts: Use buzz words to attract attentionPosters are often starting points to detaileddiscussions
ContentYour poster will include four sections written inone or two sentences each, which include:● Hypotheses/Objectives/Main Goals● Research Method● Results● Implications● Remember to use additional text only to support claims
Abstracts● Sometimes they are required, sometimes they are forbidden● Some people just like to read the abstract● Remember to keep it short, keep it small
Designing your posterTake into account these few suggestions inorder to design your poster:● Be as objective as possible● Step away from your research and look at your poster● Why would you stop to read it?
TimingTime is an important value that you shouldconsider the following suggestions when youwrite a poster:● Only start designing when you are satisﬁed with the content● Give yourself lots of time (a week or more)● Read the instructions carefully● Consider the ﬁnal dimensions early
Technical issuesIn case you feel like designing aninteractive poster, you should:● Use software you are comfortable with● Take into account the most common softwares for designing a poster: Powerpoint, Adobe Illustrator● New software will take time to learn● Consider converting into .pdf
ImagesYou gotta be careful when using images, sofollow these tips to design a successfulposter:● Use only high-quality images● Some images may look okay on screen, but look poor when printed● Fewer big images are better than many small ones
ReadabilityAnother important aspect for designing a poster isthe way you write, because it will allow youraudience to feel interested in reading. For gettingthat, you should take into account:● Sans-seriffed fonts usually look betterE.g. Arial, Helvetica● Use a strongly contrasting colour schemeShould be readable from 3 metres away
Font sizesIf you want your audience to feelinterested in looking at your poster,remember to use the following font sizes:● 100+ pt. for Titles● 36+ pt. for Headings● 24+ pt. for Text
ConclusionI hope this short presentation has given yousome clues about how to design a poster(especially if its a digital one) and I hopeevery poster you design attracts everyonesattention. So thank you very much forwatching this presentation and get ready towork. Good luck!