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Kain Conference Vendor Shark Tank
- 2. WHO IS REUNION MARKETING?
- 4. WE ANALYZE MILLIONS OF KEYWORDS Click-Through- Rate
- 5. ADS BUILD AROUND IN- MARKET SEARCH DEMAND HEADLINE 1 HEADLINE 2 URL WITH CUSTOM PATH DESCRIPTIO N PRICE EXTENSIONS PHONE NUMBER ADDITIONAL OPTIONS CALL-OUTS | STRUCTURED SNIPPET | SITE LINKS ADDRESS HOURS
- 6. AND LANDING PAGES TO MATCH THE CONSUMER SEARCH QUERY INTENT Third Party Sites Dominate SERPs Because They Have Content to Match In- Market Consumer Search Intent
- 7. CONVERSION WHERE IT COUNTS MAKING THE USER EXPERIENCE BETTER FOR MORE TRAFFIC & LEADS
- 8. SO WE BUILT A DEALERSHIP DATA NETWORK Email conversion rates Engagement on vehicle pages Click-through-rates on primary pages (to SRPs and to VDPs) Page Speed Expectations Phone conversion rates Device Conversion mobile/desktop/tablet Total conversion by type of page Paid search versus Organic
- 12. THERE IS MORE TO THE DATA THAN MEETS THE EYE…KEY PERFORMANCE METRIC TOP 20% BOTTOM 20% AVERAGE MEDIAN HOMEPAGE TO SRP CLICK-THRU 68.84% 52.6% 59.21% 61.33% NEW SRP TO NEW VDP CLICK- THRU 36.08% 20.81% 28.97% 26.24% USED SRP TO USED VDP CLICK- THRU 33.46% 16.93% 24.60% 22.92% NEW VDP FORM CONVERSION RATE 1.16% 0.28% 0.77% 0.57% USED VDP FORM CONVERSION RATE 1.41% 0.35% 0.92% 0.80% NEW VDP VISITED DURING SESSION 23.88% 13.39% 18.83% 19.27% USED VDP VISITED DURING SESSION 27.47% 8.12% 18.58% 19.15%
- 13. HOMEPAGE TO SRP CLICK- THRU NEW SRP TO NEW VDP CTR USED SRP TO USED VDP CTR NEW VDP FORM CONVERSION RATE USED VDP FORM CONVERSION RATE NEW VDP VISITED DURING SESSION USED VDP VISITED DURING SESSION Top 20% Dealerships Bottom 20% Dealerships PLANS ARE CREATED AROUND THE LARGEST OPPORTUNITIES PER DEALERSHIP
- 14. Year Over Year Comparisons ☛ 19.3% increase in sales ☛ 48.8% increase in leads ☛ $61,000 reduction in monthly advertising budget ☛ Marketing cost per car sold reduced from $559 per car to $350 per car WITHIN SIX MONTHS ALL DEALERS HIT ALL-TIME HIGHS ORGANICALLY REUNION TvC PRODUCES RESULTS THAT COUNT
- 15. “Of course we like the savings and efficiencies that Reunion has made possible, but we especially value the fact that Reunion doesn’t collect commissions dependent upon how much we spend. This ensures that the analytics and recommendations are totally unbiased, and we know that we’re getting objective opinions. Our advertising expense has been cut by more than 60% while our sales have increased dramatically.” Dan Lackey, Owner and Dealer Principal RESULTS THAT COUNT
- 16. HOMEPAGE TO SRP CLICK- THRU NEW SRP TO NEW VDP CTR USED SRP TO USED VDP CTR NEW VDP FORM CONVERSION RATE USED VDP FORM CONVERSION RATE NEW VDP VISITED DURING SESSION USED VDP VISITED DURING SESSION Top 20% Dealerships Bottom 20% Dealerships PLANS ARE CREATED AROUND THE LARGEST OPPORTUNITIES PER DEALERSHIP