2. 1. HOOK
Building the interest of the listeners is an essential part. This
motivates them to heed or to read the message. You could
begin with a startling statement, stimulating story, series of
questions, or anything that could get the attention of the
audience.
3. 2. TOIL
Prove to the public that there is a problem. Illustrate the
effects of this problem in a macro perspective. State reasons
for such problem and how would it affect the audience. Use
facts testimonies to support your claims and convince them on
the changes needed to solve the problem.
4. 3. KEY
You can present stories, examples, and present research
outputs to support your solutions. In this way, you would be
able to present the value or key to the problem.
5. 4. ACTION
Now, you are ready to appeal to your audience on the steps
that they would do to implement the solution.
6. 3 Features of
Persuasion according to
Aristotle
Reasoning or
Argumentation
Facts, figures,
Case Studies
Trustworthiness
or Reputation
Tone or Style
Emotional or
Imaginative Impact
Stories
