2. Purpose
• Its to advertise the event so people could go to it
• It is also made so businesses can donate money
to help fund the charity
• Its to inform people about what happens there
• The purpose of the tea party
• It is to raise awareness of the charity
• It is a way that the children to have fun
3. Meaning
• It’s a promo
• To showcase the fun and excitement the young people
have while they are there
• Its to raise money for a charity, it has the contact
details at the end where you can donate
• Its also for parents and cares to take their children for
rest bite,
• It is for children who have disability's and parents, it
shows what is available on the day that both parents
and children can do.
• It shows that the children love the service because it
has shots of children having fun
4. Form
• It’s a tea party
• Its for children who has disability's
• Gives parents/cares a rest for the day
• Businesses can donate money
• The duration time is 05.09 minuets long
5. Content Camera
• Wide shot of what's happening and people playing,
• It also has a mid shot of people (Children, cares, staff)
interview,
• The camera is hand held to make it look more informal
and realistic and you are their,
• It is use as a documentary style
• It has zooms because it only happens once
• Its recorded as it is and no do overs
• The interviews are filmed but as they speak they use
shots over the interview regarding what they are
talking about,
6. Content /mise-en-scene
• Its all realistic because it’s a natural shot film/promo
• Bright colors costume so children can see them from a mile
away,
• Making balloons someone is making balloon object in the
background
• Bouncy castle, children are playing on it
• Fancy dress, adults are in fancy dress costumes
• Famous people/characters such as Mr. Been
• People are in Alice in Wonderland character costumes,
• Set in a botanical garden in Birmingham, that’s the only
location they use
• They use natural lighting, there are no lighting effects
7. Content Editing
• It has shots of the garden in its natural form at the
beginning
• Then an image of service users
• It has shots of people having fun at the event
• It then has interviews and in-between with voice overs
it has more shots of people using the serves and what's
there
• It has fading between some shots
• It has quad screens, its to make it more interesting and
lots of things that is going on the same but different
and they wanted to show the audience more
information,
8. Music
• At the beginning there is slow music over the voice over,
• The music stops when images of children fade in and out,
• When showing shots of people using the service another
song is played, its more of carnival music,
• When the children is speaking the music stops,
• When the images of things the children made are on screen
the music comes again,
• There are voice overs talking about the fun stuff that goes
on at the event,
• The music is happy to show that the event is fun,
9. Genre and audience
• It’s a promo for the Mad Hatters Tea party
• It is aimed at 35 to 45 year old top business
people who has spare money to give to the
charity,
• it’s a documentary style
• Its to raise awareness
• Its also to get people to donate to the charities
companies such as Barclays has already donated
• Its class A-B audience
