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INTERVIEW GUIDE
MICHIGAN DEPARTMENT OF EDUCATION
McKean: v1.4 | FSD Interview Guide Draft Page 1
Discovery Questions | District Food Service Directors
Thank you for taking the time to speak with me today.
― As you're aware, we'd like to understand your current experiences & challenges you
may have encountered facilitating serving student meals over the last year.
― Also, we would like to discuss your goals for the upcoming summer and school year.
― The information we collect will help us understand what’s working and what’s not, so
we can make recommendations for a more impactful and rewarding community
program.
― Our conversation today will be recorded (with your permission) so we may be accurate
in tabulating your responses. May we record the session?
[ ] Yes [ ] No
Great, let's get started, the topics we will cover today include:
Review Note: * Blue boldface questions denote primary interview questions.
--- ADMINISTRATOR ROLE ----------------------------------------------------------------------
• Name, title, contact email + phone
• Tell us about your role? Your team?
• How is your own performance measured?
• What defines success for you in this meal program role? How can we make you more
successful?
• Who is responsible for reporting results to the state? What metrics are collected?
• How is program participation data and metrics captured (process, systems)?
• What does management of the program at the state-district-school level look like?
1. The Administrator Role 2. Program Awareness 3. Participation Barriers
4. Enrollment & Participation 5. Participant Characteristics
INTERVIEW GUIDE
MICHIGAN DEPARTMENT OF EDUCATION
McKean: v1.4 | FSD Interview Guide Draft Page 2
--- PROGRAM AWARENESS ----------------------------------------------------------------------
• How do families and parents generally find out about the program?
• Within your own district, what communications outreach has been conducted over the past
year?
• From your past experience, what do you think is the best way to reach out to the community for
expanded awareness, interest and participation?
• What has worked in the past? What didn't work?
• What information or resources would help you be more successful?
• What challenges exist to reinforce positive community perceptions and increased participation?
--- PARTICIPATION BARRIERS --------------------------------------------------------------------
• What questions do parents commonly have about the program? Students?
• What blocks people from taking advantage of the program, e.g., perceptions of free meals,
food not nutritious, kids dislike of served food and menus, etc.?
• Are parents or students concerned about potential stigmas associated with the program?
• If so, what are they, e.g., free program, for poor families, other?
• Do any of these stigmas create barriers for greater enrollment? How have you overcome these
stigma barriers in the past?
• Have any formal or informal surveys been conducted to understand community sentiments?
• Do you have recommendations to overcome any potential stigmas or barriers to enrollment?
--- ENROLLMENT & PARTICIPATION PROCESS -----------------------------------------------
Resource: Meal Locator Map (SFSP - Meet Up and Eat Up): https://www.mcgi.state.mi.us/schoolnutrition/
• What is the process for a student to start getting meals, e.g., universal open access
enrollment, application or enrollment form, online website portal, telephone signup, other?
Interviewer Note: No Kid Hungry process > no application or registration, just pick up and go.
• To your knowledge, do differences exist within each district? Have you documented your own
process? Can you share it?
• How do participants receive meals, e.g., student ID card, meal card, other describe?
• Where do students get meals, e.g., school cafeterias, designated pickup locations, school bus
stops, other?
INTERVIEW GUIDE
MICHIGAN DEPARTMENT OF EDUCATION
McKean: v1.4 | FSD Interview Guide Draft Page 3
• Is there transportation support for families in need to pick up meals at designated locations?
• What are the programs currently offered, e.g., breakfast, lunch, dinner, after school snack,
summer food service, food pantries and backpack programs, other?
• Are there any partners you are working with in support of growing participation and access to
student meals?
• Do students need to sign up for individual programs, or one sign up for all?
• What are the benefits of having multiple programs?
• Are meals available every school day? 3 meals per day or more? 7 days per week? Holidays?
Other? When may they not be available?
--- PARTICIPANT CHARACTERISTICS -------------------------------------------------------------
• What are the general participant characteristics of past students? Household socio-
demographics. Lifestyles. Community dynamics.
• How many students are currently participating in your district for meal programs?
• Is there a larger percentage of participation among certain age groups? Family characteristics?
Life circumstances? Family residence location? Socio-economic factors? Demographics?
• Statewide, meal program participation dropped in 2020, why do you think this occurred?
• Has participation seen a month-over-month increase since the start of the COVID pandemic?
Have motivations for participation changed? Are families expressing a greater need? If so, what
are the changes observed?
• To your knowledge is any of this information being collected at the state or district level?
• Are you governed by what information you can collect? If so, what are the guidelines?
• What are the preferred communications channels of active participants? School events?
Newsletters? Word of mouth? Email? Text? Social media? Websites? Other?
• How often does your own district communicate with active participants? What methods? Who
has district responsibility for managing such communications?
• Again, from your own experience, what's the most important message for your community to
hear relative to the availability of the meal programs and encouragement to participate?
--- END ---
WE WANT TO THANK YOU FORYOURTIME AND CONSIDERATION.
YOURRESPONSES WILL BE ANONYMOUS AND TABLUATED INAGGREGATE TO HELPUS PLANAND
PROMOTE THE NEW MICHIGANSCHOOL LUNCH PROGRAM.
DO YOU HAVE ANY REMAINING QUESTIONS FORUS?

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Discovery Stage Framework

  • 1. INTERVIEW GUIDE MICHIGAN DEPARTMENT OF EDUCATION McKean: v1.4 | FSD Interview Guide Draft Page 1 Discovery Questions | District Food Service Directors Thank you for taking the time to speak with me today. ― As you're aware, we'd like to understand your current experiences & challenges you may have encountered facilitating serving student meals over the last year. ― Also, we would like to discuss your goals for the upcoming summer and school year. ― The information we collect will help us understand what’s working and what’s not, so we can make recommendations for a more impactful and rewarding community program. ― Our conversation today will be recorded (with your permission) so we may be accurate in tabulating your responses. May we record the session? [ ] Yes [ ] No Great, let's get started, the topics we will cover today include: Review Note: * Blue boldface questions denote primary interview questions. --- ADMINISTRATOR ROLE ---------------------------------------------------------------------- • Name, title, contact email + phone • Tell us about your role? Your team? • How is your own performance measured? • What defines success for you in this meal program role? How can we make you more successful? • Who is responsible for reporting results to the state? What metrics are collected? • How is program participation data and metrics captured (process, systems)? • What does management of the program at the state-district-school level look like? 1. The Administrator Role 2. Program Awareness 3. Participation Barriers 4. Enrollment & Participation 5. Participant Characteristics
  • 2. INTERVIEW GUIDE MICHIGAN DEPARTMENT OF EDUCATION McKean: v1.4 | FSD Interview Guide Draft Page 2 --- PROGRAM AWARENESS ---------------------------------------------------------------------- • How do families and parents generally find out about the program? • Within your own district, what communications outreach has been conducted over the past year? • From your past experience, what do you think is the best way to reach out to the community for expanded awareness, interest and participation? • What has worked in the past? What didn't work? • What information or resources would help you be more successful? • What challenges exist to reinforce positive community perceptions and increased participation? --- PARTICIPATION BARRIERS -------------------------------------------------------------------- • What questions do parents commonly have about the program? Students? • What blocks people from taking advantage of the program, e.g., perceptions of free meals, food not nutritious, kids dislike of served food and menus, etc.? • Are parents or students concerned about potential stigmas associated with the program? • If so, what are they, e.g., free program, for poor families, other? • Do any of these stigmas create barriers for greater enrollment? How have you overcome these stigma barriers in the past? • Have any formal or informal surveys been conducted to understand community sentiments? • Do you have recommendations to overcome any potential stigmas or barriers to enrollment? --- ENROLLMENT & PARTICIPATION PROCESS ----------------------------------------------- Resource: Meal Locator Map (SFSP - Meet Up and Eat Up): https://www.mcgi.state.mi.us/schoolnutrition/ • What is the process for a student to start getting meals, e.g., universal open access enrollment, application or enrollment form, online website portal, telephone signup, other? Interviewer Note: No Kid Hungry process > no application or registration, just pick up and go. • To your knowledge, do differences exist within each district? Have you documented your own process? Can you share it? • How do participants receive meals, e.g., student ID card, meal card, other describe? • Where do students get meals, e.g., school cafeterias, designated pickup locations, school bus stops, other?
  • 3. INTERVIEW GUIDE MICHIGAN DEPARTMENT OF EDUCATION McKean: v1.4 | FSD Interview Guide Draft Page 3 • Is there transportation support for families in need to pick up meals at designated locations? • What are the programs currently offered, e.g., breakfast, lunch, dinner, after school snack, summer food service, food pantries and backpack programs, other? • Are there any partners you are working with in support of growing participation and access to student meals? • Do students need to sign up for individual programs, or one sign up for all? • What are the benefits of having multiple programs? • Are meals available every school day? 3 meals per day or more? 7 days per week? Holidays? Other? When may they not be available? --- PARTICIPANT CHARACTERISTICS ------------------------------------------------------------- • What are the general participant characteristics of past students? Household socio- demographics. Lifestyles. Community dynamics. • How many students are currently participating in your district for meal programs? • Is there a larger percentage of participation among certain age groups? Family characteristics? Life circumstances? Family residence location? Socio-economic factors? Demographics? • Statewide, meal program participation dropped in 2020, why do you think this occurred? • Has participation seen a month-over-month increase since the start of the COVID pandemic? Have motivations for participation changed? Are families expressing a greater need? If so, what are the changes observed? • To your knowledge is any of this information being collected at the state or district level? • Are you governed by what information you can collect? If so, what are the guidelines? • What are the preferred communications channels of active participants? School events? Newsletters? Word of mouth? Email? Text? Social media? Websites? Other? • How often does your own district communicate with active participants? What methods? Who has district responsibility for managing such communications? • Again, from your own experience, what's the most important message for your community to hear relative to the availability of the meal programs and encouragement to participate? --- END --- WE WANT TO THANK YOU FORYOURTIME AND CONSIDERATION. YOURRESPONSES WILL BE ANONYMOUS AND TABLUATED INAGGREGATE TO HELPUS PLANAND PROMOTE THE NEW MICHIGANSCHOOL LUNCH PROGRAM. DO YOU HAVE ANY REMAINING QUESTIONS FORUS?