1. dan@princecomms.com
www.princecomms.com
Dan Prince
917.647.0086
Dan and his team hit every mark – a thoughtful
strategy, targeted and integrated tactics, attention
to detail in seeing through the execution, and
impact. We had strong engagement from our
target audience and have received positive
feedback on our content. We’re looking forward
to the next campaign.
— Jacinta Tobin, Arceo Chief Growth Officer
Article in Market Publications
Generated Byline Articles
Webinar
total registrants
for webinar
384
of registrants
attended webinar
53%
Executed an integrated marketing and communications campaign
PRESS RELEASE
Press Release
Developed the program against the
backdrop of the cyber and insurance
industries
white paper
downloads
66
of these
downloads are
new contacts
89%
White Paper
Created thought leadership on the
current state and need for change in
the cyber insurance market
THE TACTICS
Branded the approach as
Cyber Meteorology, creating a
marketplace moniker
THE STRATEGY
Execute a targeted marketing
and communications campaign
to drive the company’s
messaging to diverse audiences
THE SOLUTIONTHE CHALLENGE
Build awareness of Arceo’s
differentiated positioning and
capabilities in a crowded field
Arceo’s mission is to secure enterprises from cyber threats by blending
cybersecurity expertise, intelligent risk assessments, and risk transfer.
Prince Communications Successfully Executes Integrated
Campaign to Introduce Cyber Meteorology