3 steps for Product Manufacturers to increase sales and margins: (1) Strategy Development; (2) Legal Foundation; and (3) Monitoring & Enforcement

1. LET’S BUILD YOUR BRAND TOGETHER
3 Simple Steps
to Increase Margins and Sales
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Strategy
Development
Legal
Foundation
Monitoring
&
Enforcement

2. STRATEGY DEVELOPMENT
Create a Plan
 Review Sales Channels
 Develop Go-To-Market Strategy
 Analyze E-Commerce Strategy
 Identify Distribution Leaks
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3. LEGAL FOUNDATION
Implement the Plan
 Adopt New Distribution Strategy
 Implement Internet Authorization Program
 Build Intellectual Property Protections
 Develop Pricing Policy
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4. MONITORING & ENFORCEMENT
Execute the Plan
 Authorize Value Added Internet Resellers
 Identify and Remove Unauthorized
Internet Sellers
 Pricing Policy Enforcement
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5. THE TIME TO GET STARTED IS NOW
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Michael R. Murphy
Partner
Boston, MA
Phone: +1.617.261.3132
Michael.R.Murphy@klgates.com
Michael works with Brands to design and implement distribution
strategies, authorization programs, and pricing policies to remove
unauthorized Internet resellers and combat online price erosion

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