Fmp Pre-Production and Planning

FMP – Pre-Production
and Planning
Daniel Morland

Understanding the Project
Here I want you to understand that I'm
viewing my areas of production as one entity.
The Brand will be cross platform, irrespective
of the platform. Having a constant theme
across all platforms will keep that constant
look which audiences will recognise. This is
the same technique used by the organisation
is researched: The Race & Autosport. I want to
go a step further and include brand design
into many aspects of my production.
Subconsciously referencing back to my brand
design.
Plenty of logos in many different
areas. Comparitively, autosport
have a lot less branding in all
possible areas compared to The
Race.

I've had a look at some more YouTube channels
outside of racing, so I can understand further usage
of brand designs, colours and styles. TLDR News on
YouTube https://www.youtube.com/c/TLDRNews/vide
os is a fantastic example of where I want to take my
consistent theming. Their brand is cross platform
and there is no divide of entity anywhere.
Compared to Autosport and the Race, TLDR News
makes use of all the resources avalible to them.
Main focus:
YouTube
Consistent
video styles
and colours etc.
other channels
have same theme
Website
includes
similar style
Even social
medias includes
influences from
the YouTube
channel

During my experimentation document, I was already
thinking about branding and designs. I had come up
with a few potential ideas which I drew up on a
notepad. Mainly I wanted to go with the point design
anyway, but also experimenting with other names and
designs don’t hurt.
For Gap, the
centre line
would be the
object which I
based the brand
around
Point's focus is
on the Cross X
or 'point' it
creates
Motion would play
with the arrows.
Different sizes and
shapes of arrows I
had in mind were
in the
experimentation
document

Over the last weeks , I have been noting down my ideas as im drifting
off to sleep. The quality is poor because it was screen shotted on my
phone with a free drawing app.
Even though the images are in curde form, they are still documented
ideas I want to bring forward with my brand design, and I will be
testing the best ones during production to see how well they suit my
brand. Please bear in mind that this is the base line of my idea, only
taking me a few seconds to document my ideas before I go to sleep.
My point with this segment, is the amount of inclusion of the X in all
areas. Even though the lines are not propperly mesured and angled,
the concept remains.
Video
Website

Initial Brand Concept Designs
I notice myself always trying to continue the X Point logo
scheme I've been thinking of. Here are just some examples of
me trying to expand the option I have when it comes to
displaying this logo in a few different ways.
As a logo, I included many straight and fixxed lines. I found
that subconsiously straight lines are masculine and curves are
feminine. This article:
https://tvtropes.org/pmwiki/pmwiki.php/Main/MasculineLinesF
eminineCurves (26/02/2021) explains that "It's very common for
(human) male and female characters to be clearly differentiated
with exaggerated straight-line." this thought process can be
brung forward to my logo design and become linked to my
audience based on the subject im covering. Tommo's channel
had a 94% male-based viewership, and so I will have a similar
target audience. This is down to racing as I have explain being
a male dominated sport. The logo only compounds ontop of the
current male orientated market surrounding racing
entertainment.

Brand concept designs
Beginning my logo design, im going to currently use the
experimentation document from earlier.
I'm thinking of continuing the Black on white static design for
my base logo. I do however want to play around with the area
between each shape. Where can I put colours in for meaning? if
it needs it.
The primary colour im using in this logo is Black. I fully
represents the Strong emotions with formality and elegance. I
personally view racing with the same mindset so the colour
represents my viewpoint on the subject.
As a colour, black is very easy to work with. It doesn’t clash like
anyother colours would such as a green and yellow example.
Allowing for flexability which in the colour department which
im going to exploit, by not limiting my secondary colour to
anything.

What allowing the usage of all colours mean for me, is inclusivity. In 2020,
the rise of diversity was reflected across all teams. With one even changed
the livery of their entire car for the season to promote the Black Lives
Matter movement.
The consistent theme of black squares at a 45-degree angle is the
representation for the brand. Imagine it to be extreammally recogniseable
from a distence and while being next to other brands. Simulating TLDR
News' standard as they appear defined while next to other people's content.
Here im going to use a few technequies I used to incorporate colours into my
brand design. I also don’t want to limit my secondary style to anything, it
could change from content to content. Veriety is something I notice myself
looking for on YouTube and entertainment in general.
Here you can see the consistencecy of the logo with the flexability of colours.
I used my experimentation document over a masked layer. I positioned each
square another 35 pixels to their relaive direction to keep a white layer in
the back and have a 35 pixel gap for the colour layer. The defning factor of
this logo is the solid black and the solid white. Areas where there are whites
and black on the secondary colour layers are seen to visually interact with
these areas and change the initally straight lines into more dynamic and
create the illusion of being non-linear, changing the gaps between the logo.
and other areas with strong colours become defined and ridged. Thew
bottom left example, you can clearly see where the clipping mask occurs.

Building apon this, I can take this document to Premiere to see what effect
changing the position of the clipped layer does.
However, what I found, is that when I import the file direct from photoshop,
it saves the position of the image on the clipping mask, not allowing me to
scroll the image like I want. So I import the image and shapes necessary
instead.
So far, the shapes imported propperly, and I can edit each individual shape's
with the effects control.
To get just the images, I import the files whit the clipping mask released on
the images.
Because I imported it from the same file the x in the middle reamained. So I
imported it directly from the experimentation file I got the images from,
where I never touched the clipping of the images.
Now that I had the images I use the "Track Matte Key" key on the image.
However, the layer I imported was not being registered as a matte layer. I
would be layer 2. So I watched this
video https://www.youtube.com/watch?v=_XG6etSFEDw where the person
talking just did the same process as myself (or I thought) , so I need to find
what is different.

He saved his shape file as a .png. I will do the same to see if this changes my
result. Initally, it changed notthing, howver I put the mask layer above the
image layer and then I was able to mask the image to the clipping layer.
However, whenever I changed the positing of the image layer, it still moved
the clipping mask.
I could counteract the movement of the mask by setting the position of the
mask to animate in the opposite direction, but I know that I can mask this
shape, so I want to find that technique to not have more problems in the
future.
Im farly certain it is not working because the frame of the shape layer I'm
clip making is not the same size as the frame of my Premiere sequence.
When I opened up the sequence in photoshop, I found that the sequence was
not in 1920x1080p and was actually at 1280x1080, making the PNG shape
rectangle and not square. So I created a new sequence and called it Main
Working sequence for all future reference.

I got a new 1920x1080p canvas from the copy sequence size in Premiere and
opened it into photoshop. Exporting it as a .PNG file.
This still moved the clipping mask.
I had another idea: create a new document and animate the background and
export the file. Then bring it back to my initial file and clip it after. So all I
did was increase the scale of the image to allow for position change, then
change the motion to be animated from left to right. This worked with the
clipping mask layer, so finally I had found the technique.
Now I can import the other shapes back to see the result.
I exported the video https://youtu.be/dEVBFezj5n8. It took a bit of time but
eventually I found out how to achive the result I was looking for. Please bare
in mind that this was just a quick test of how I will achive this, and will
apply the same technique to my content and other areas.
https://youtu.be/dEVBF
ezj5n8

I had a few problems with the output
• Low quality clipped image
• Because the image was at a scale of 200%, it began to pixilate. I
didn’t even use the whole image, so next time I wont go above 120-
130% at avoide these artifacts.
• Movement was too fast
• The length of the clip was 5 seconds, to achive a cleaner look I'm
going to move the image a small distence compared to the amount I
rendered this time.
• Couldn’t propperly line up black shapes
• The black shapes around the secondary colours wouldn’t
propperly line up with the middle of the frame, I measured the
shapes correctly, however it I still had to lower the shapes position
by 10 to combat the offcentre look it began with.
Here are 2 more examples of me just refining the technequie, these looked a
lot better than the first attempt.
https://youtu.be/i1xqXTMvQ48
https://youtu.be/8i3QdSM8ZXo
They took significantly less time and I'm planning ot use this style for
introductions and outros of videos as a little engaging ending for viewers
because it doesn’t draw much attention, while promoting the brand.
https://youtu.be/dEVBFezj5n8

Font for Branding
The font im planning to use will be as closely assosiated to the
logo design as possible. I stumbled upon a design during
experimentation of font creation which suits the "Point" style
and emotions included the 45-degree theme.
Because I want to continue using this font style, im going to
create a separate document to clean up and re-upload this font
to Calligraphr.
However, I won't need to update this until I need these letters.
For now, I have all the letters necessary for POINT.

Written Content
The Written content that I'm going to produce will be placed on a
website which I'm creating for the point brand. Like The Race and
Autosport, it is to diversify my target audience, branching out to an
older male target audience who prefers to read as opposed to
watching a video. I will be focusing theoretically 30-40% of my
attention towards this area.
To create the platform, I'm going to use Wix as I have tested to
layout a website which falls into the same style as my YouTube and
social medias.
Written content allows me to write Indepth articles which can
become personalized and opinionated. I have no ground to stand on
to make actual judgements about a subject like F1, however I want
to put my passion and love for racing into words and a website will
be a great place for people to read about what I have been doing in
the sport.
I do have a limitation being dyslexic, but I want to overcome this
hurdle as I said, with passion and determination. The more work
and time I put into this content, the better I will get over the course
of production.

Written content – Production schedule
I laid out how I will be writing content for my website, all the
processes I will go through from idea generation to finished
product:
1 – Subject generation – when it comes to subject generation, I
want to generate as many ideas as possible to allow myself to pick
ones which will be fun for myself to create and fun for my audience
to read. Many ideas will fail at this stage, I'm thinking of maybe 1
in 5 ideas making it part this stage. If I don’t go ahead with an idea
immediately, I can always come back to it.
2 – Suitable content - Out of the ideas I produce, decide suitable
content surrounding that subject. If I were to write about Go-
Karting, then where can I go to take photos? How will they be
relevant to the article?
3 – Location scouting – once I have decided a location to visit, I will
use google maps to access the location for possible photos/other
content. This stage will also be the time I write my up my
contingency plan, theorizing the equipment I will need for that
areas: like if it were to rain, I would need waterproof protection for
myself and my equipment.

4 – Planning written content – if the photoshoot location is possible
to visit, I can begin to plan my written content before I go out to
take photos at the location. Here I can plan images I want to take
and where they would be placed in relation to the text on the page.
This part of production will be vetoed and returned to stage 1 if it is
not possible to find a suitable location for the photoshoot. Also
researching the subject to understand the subject im covering.
5 – Writing the article – assuming stage 4 has been fully planned, I
can begin to write my article based on the subject and image
choices I have for the photoshoot. I plan to have this stage of
written work to be compilated before I go out for the photoshoot.
This will allow me to divert attention to other areas while I wait for
the day I go out to take photos. Potentially, I could have 2/3 articles
lined up ready for photos.
6 – Acquiring photos – Stage 3 will have already prepared a date
where I go out to take photos because I cannot just rack up to a
business and expect a photoshoot. I will have to prepare in advance
to organize a date when it would be appropriate to visit. I will also
take photos as close as possible to my plan. But I will allow for
variation.

7 – Editing and implementing photos – Once I have gathered
the photos for the subject, I will Edit and implement them as
planned. At this stage of production, I will have the article in its
final stages so I won't want to diviate much from what I
planned.
8 – Edit any changes to text – I will have planned where to
place the imaegs on the page, but it will be hard to 100% stick
to the plan, so I will need to change the areas of conflict
between the text and the images so they work together.
9 – Preparing advertising posts – using images and titles from
the article, I can form a post to advertise the content on social
media platforms. Generating awareness for those followig the
account. I know that my website would be the hardest to attract
readers to.
10 – Publishing article and advertisements – Once the work is
finalised, I will post the article first then all the advertisements
on the social media accounts. It will be hard for people to find
the work otherwise.

11 – finalising the post – once the advertisements and story are posted, I will
check compatability on other devices like my phone and my brother's laptop,
to see if it came out as planned as it might come out as different on another
device.
Finish
I'm treating this project if I was to earn an income from this content
creation. This means that not all subjects will make it to the end of
production. I want to be routhless with content choice. At any stage, if I don’t
feel like a subject suits my brand, then I will sideline it for a possible later
date. As if it is quality over quantity.
Here im just going to list all the base equipment I will need for any written
artile, specific subjects where I visit certain areas will require their own
equipment which I will list in my contingency plan:
Hardware
PC – For writing, editing and uplaoding the work.
DSLR camera – For photography
Separate device (laptop/phone) - for testing the upload
Software
Photoshop – For image editing
Microsoft office (Word/Powerpoint) – Planning, research and writing

Video Content – Production schedule
Video content will be the focus of this project. Im creating a
channel under the point brnading where all this content will be
placed. I have plenty of years on the platform, so I have a
decent understanding of what not to do when it comes to
missrepresenting my content.
Video will be more personalised, emotional and dramatic
compared to my written content. For an audience which is of a
younger age.
Video will be my main area of focus as it will be much easier
and less time consuming to produce.
The steps of production of videos will be:
1 – Subject gerneation – Titles/subjects which would be suitable
for streaming platforms like youtube will be interative and
visually enteretaining.
2 – decide what subject to use – like my written work, not every
subject will deserve its own video. I will need to pick and choose

3 – theorise the resources nessasarry for production – Each
video will require different areas of production. Such as, do I need a
camera? Is a gmae going to be recorded? i will try to orgonise
resorce I need prior to script writing, so I know what and when I
need a piece of equipment. To reduce time lost to dissorgonisation.
4 – plan, structure and research video subject – I will always plan
the script and structure of any video, so that I can grasp the time it
will take to create. Research won't be nessasarry for all video
subjects, only for explanatory videos such as "setup guides" about
racing, where I will need to know the facts.
5 – Gathering the Content – once I understand what program im
going to record using OBS and what shots I want to take, I can
gather the content using mine and my brother's computer. This
stage shoundnt take more than a few hours. Also, some parts will
include both camera and OBS recorded footage.
6 – Edit the video – once the footage is aquired I can take it to my
pc to edit to be as planned using Premiere.

7 – Static secondaries – produce other materials such as
Thumbnails and social media advertising in photoshop for the
video, making it ready for uplaoding.
8 – uploading the content – Post video on youtube and
advertisements on social media platforms.
Finish
I shouldn’t need to test compatability of the video and
advertisement because anyone outside my circle should have
access to this public information.
In my areas of focus tree, I explaind how some subjects could be
transferrable between written and video content. This would
reduce the production average, allowing me to produce 2
separate pieces of content for less time. Channels like The Race
and Autosport commonly follow this doctrine of an article and a
video for 1 subject.

Base reasorces I will need to produce Video content will be:
Hardware
PC – Recording, editing and publishing of videos will be done on
my pc.
DSLR camera – To record live and post video footage.
Brothers PC – For recording at a higher frame rate. I tested the
capabilities and his seter was better than my own. So I will use
his PC if my own isnt capabile of recording 60 frames per
second continuiously.
Software
OBS – To record applications
Canon Webcam utility – the software to capture my camera
footage
Premiere – Video editing software
Photoshop – For the secondary static elements like the
thumbnails and advertising posts.

Video Content – Graphical elements
To increase my workflow, im creating my transitions to have the
ability to re-use them across edits. Essentally, my work
here will be:
• Introduction template
• Transition templates
• Graphical element templates
• Outro templates
The aim of creating them now, is so instead of creating new
ones for each video. This will incerase my output obviously as I
will spend less time recreating work for each video, therefore I
can focus on content.
Im creating these in premiere using the same 1920x1080
pixels 59.94 frames per second sequence being used for all my
videos.

Video Content – Recording and
gathering content
Setting up recordings, ill be using the settings which I found
during experimentation.
Recording camera output
To capture the camera output, I'm changing the way I record.
Instead of recording with the camera itself, im taking its output
and recording the displays output with OBS. To do this im
taking the output of the display out with a USB-mini 5 pin
connecter to a USB A which then outputs to OBS. The recording
outputs to the same file location as my saved races so I can
know what saved race belongs to what camera video. This
techneqie wont fill my camera's SD cards allowing me to use it
only for images.
OBS settings:
1080p resolution
59.94 FPS
Video bitrate – 12000 kbps – wont lose frames

Video Content – Camera Video
My camera is just off centre to the left of my perspective, this
allows me to get my wheel and myself into frame. Its on a stand
my dad gave me which is set up in a location of my room which
I don’t use much so as to not have any tripping hazard.
Camera settings:
1080p resolution
59.94 Fps
Auto-whitebalence
Autofocus – Face Tracking
Auto-ISO (max 12800)
Shutter speed – 100
Apature – 4
File – MP4
These are the settings which I will record all video with. The
resolution, framerate and output file matches the sequence
settings I'm editing in with premiere.

Video Content – Camera Video
Auto settings (Autofocus-Face Tracking, Auto-ISO and Auto-
Whitebalence) allows the camera to correct for different
weather conditions. My room will get brighter and darker
depending on the time of day. These settings mitigate the
different maintaining the same colours of the focsued areas
which will be my face. The autofocus also allows for flexabiliy of
movement, I don’t have to remain at a certain ditence to keep in
focus, I can move about and still know that the camera is still
focued correctly.
The Shutterspeed matches the frequencey which UK mains run
at, which is 50Hz. This will completely stop any flickering off
lights in my room shining onto me. I initally set the shutter
speed to 120, and that’s when I deicded to change it to 100 to
stop the flickers.

Video Content – Recording ACC
Recording races on my brother's pc (orgonised friday 5/03/2021,
where he will move his pc setup into my room while for
recording)
Im using the same OBS settings which records my camera to
record applications (Specifically ACC) so as to have the same
files, resolution and framerates. This won't provide me any
drama when editing the footage.
Ive already gone throught the process of saving and recording
the footage.

Content Influences – Written and Video
Racing as a sport I have covered as being full of highted
emotions as people push themselves to the limit to output the
best result possible.
Emoutions and behavious such as tension, competion,
concentraion and excitement as all key factors of entertainment
value when watching catagories like F1, GTE, GT3 and others
around the globe. People watch the sport because of the amount
of money, time and effort on the line.
Each race is a story in of itself. Following the emotions when
losing or gaining positions. The channel SuperGT has a set
storyline and explanations which I would like to follow myself.
The perspective of races are from his own experience, which
allows the audience to understand the viewpoint of one
indevigual within a race. A drivers perspective is more
entertaining comapred to a narrated casting perspective in my
opinion. F1 tries to bridge the gap between audience and driver
by having driver insights like team radios and tyre predictions,
but nothing compares to the actual narration of a driver
narrating his own race.
https://www.youtube.com/watch?v
=JJNF4yz-BLo

Content Influences – Video
Youtube and twitch are platforms of personities. Channels like
Shroud, Dr Distrspect, Pewdiepie and even TLDR news all have
an audience for the subjects they covers along with the
apperence of personalities infront of the camera.
Personalities are linked to their own brand identites. Therefore,
an audience will watch a brnad for the personality.
In reguards to my own channel, I view my camera appearences
in the same way. Complementing the emotions of the video with
my own personality is taking insaration from these channels
which are already established on the platform. People watching
my channel will want to watch for the subjects im covering and
for the personality on camera.

Written production influences
Influences on my written production will primerily be down to the photoshoot
location accessability. My photoshoots will always be outdoors and on location,
and the current places I have picked area 400 miles south of my current home.
I will have to bear in mind:
Date – I will have to orgonise a photoshoot days/weeks before actually going on
location, so as to let the business I am visiting know of my presence on sight.
The weather – could affect the day I organize the photoshoot. If the weather is
too poor, then I will have to photoshoot and in turn the article.
Transport – getting to the location will be diffacult because I don’t have my own
personal transport. Organizing beforehand some train/car transport will be
necessary. I first need to get to the accommodation, then I also need transport
from the accommodation to the photoshoot location.
Accomodation – I will have to organize accommodation if I'm away from home for
more than one day. This will be my dad's place, which is in the heart of the
Hereford county.
civilian signatures – I will want signitures of confomation from the people I take
photos of. I will make aware of the purpose of the photoshoot, explaining my
project.
College – I only have a few times which I can orgonise a photoshoot because of
college.

Organizing photoshoots
Forest Experience rallying
https://www.forestrally.co.uk/index.php
Email:
"I'm emailing in regards to your risk assessment document. I'm organizing a
photo shoot with you guys and i just want to know what precautions I need
to take when dealing with health and safety.
If i could have any information about your upcoming schedule for the
coming months would be incredibly useful for me, so i can plan ahead and
let you guys know.
Also, suggestions for locations on your course would be appreciated. "
Ring: I rang the number listed on the side, and the person on the other end
explained-
"Currently private testing is occuring so no public photoshoots allowed."
"Earliest avalible time for any photoshoots will be late April/early May
however this could change."
"Motorsport govening body won't allow us to open till later in the year."
This is a long wait for images I need earlier. I will have to scout out other
locations which I could potentally shoot at eariler. The problem might be
larger as it’s the motorsport lesure body which has postponed the opening of
this business, so it might have postponed other similar facilities.

Primerily, covid is the reason why I cannot orgonise a
photoshoot at this location when I planned to.
I havent thought about not being able to film at
certain locations. To mitigate the chance of not
filming at a location, I will now look for more
potential locations which I could film at.
A higher range of locations will increase my chance
for a photoshoot.
Obviously, I would follow the UK Government
guidelines when it comes to a photoshoot outdoor,
wearing masks, keeping 2 metres away from anyone
else and remaining in my 'Bubble' with my dad.

go-karting – https://www.herefordshireraceway.org.uk/
Ring – I called to see the avalibiliy of the location and they stated:
"Their facility is 100% open beond the 12th of April."
"On track photos with the public is allowed, with me standing at the barriers."
"Shots with me on the track for extream close ups is also possible when staff are
in the karts."
Now that I know that this facility is open during my production fase, I want to
email them about their risk assessment plan, so I know what to bring and how to
avoid health and safety risks.
Email – I wanted the risk assessment plan, so I explained the situation with this
email:
"I'm a media student at York college, currently working on my Final. I'm planning
a photoshoot with you guys and I rang earlier today about when your facilities are
open, and Chris notified me that April the 12th and onwards would be possible. I'll
let you guys know the exact date and time I'll be visiting closer to April.
Just asking for your risk assessment/contingency plan you have for your facilities.
It could be for your current staff. This would just be used for my planning and
Pre-production document."
I know that this facility is possible to shoot at so I will look for other information
like past weather conditions and possible dates.

Hereford Weather conditions in spring and early summer:
using https://www.metoffice.gov.uk/research/climate/maps-and-
data/uk-climate-averages/gcq0233j7
In april, the average temperature will be around 13.1°C so I
won't need to bring any other equipment to protect myself and
my equipment against harsh weather conditions.
Rain during the time around April and May will be my only
concern. The average rainfall for this area is 40-60mm for each
month. Hereford in the past only experiences 13 days of rainfall
during April and May, the lowest out the year. I shouldn’t need
to bring any rain protection, but ill put some in the car I'm
travelling in anyway just in case.
The locations
I am visiting
are here

Travelling is not an issue for this location. Its within a 5 minuet
drive. My dad has a car, and to confirm if he is avalible I rang
him and he stated: "I can drive at any time"
Because the location im staying at is so close to the
photoshoot. because of this, I don’t need my dad to stay on
location. I can call him at anytime to come pick me up. It will
literally take 5 minuets to drive.
Gather business code of working
The equipment I will need for a photoshoot outdoors like this
will be:
The camera + its strap
A stand
Waterproof protection
Equipment needed
Signature confirmation
Place im staying
while away from
home.

Looking at the location, I have confirmed that i
can use anywhere on the sides of the track with
the barriers to take photos on.
For extream closeups I can even go ontrack if
an instructor is driving the kart I'm taking a
photo of.

Second go-karting location:
http://go-karting-herefordshire.co.uk/
I havent visited this location before, but it is relitivly close to
where I live so it wouldn’t be a hassle for my dad to drive to.
I would take the same precautions as the first go karting track,
following their verbal and written guidelines they provide to
me.
Traveling to this location is about double the distance compared
to Herefordshire raceway. It is still close by; however I wouldn’t
want my dad to leave the facility as it is a lot further of a
distance.
Ring
Email –

Video Production inflences
Video production will only be hampered by other people
interacting with my work.
Preparing for:
Content gathering on brothers PC – I have to orgonise a date
and time when I want to use his PC to record. And I will try to
record as much content as possible on my PC.
Interation between Elliot and myself making music – because
im outsourcing the music im using on my channel, I need to
know its production and how long it will take to compelate. The
longer the music takes to create and publsih, the longer
my video will take to create. I might need to find some royalty
free msuic if it does take too long, but that is a last resort.

Audience Awareness
Im diverting my attention towards many different
platforms so as to make my audience aware of my
content no matter the platform they are using.
In a perfect world, if people subscribed to my social
medias such as instagram, facebook or twitter: they
would be notifided of my upload to the website and
youtube. Say for example, one of my audience is
subscribed to my instagram and is just scrolling through
their timeline, they will see my post about my website
upload post and use the link in the post's description to
read it. Essentally, im using the social media accounts as
advertisements for my main content medias.
For audience awareness, im going to be using:
• Instagram
• Facebook
• Twitter

Brand Awareness
Relativly speaking, these 3 medias will all act in the
same manner just on different platform. I recogise that
people don’t have all 3 accounts, but an audience memebr
only needs to be subscribed to one of them to recive posts
of my uploads.
Coming back to my colour scheme. Im using the primary
black shapes on all the platforms, with the secondary
colours being diversified.
I find myself occasionally browsing different medais of a
channel, and I like to pick up on the different changes
across playforms. TLDR News being a good example of
following a theme yet being slightly different for each
different media.

Creating my Media Accounts
Starting off, I need an email which I can use for my media accounts. I
made a business Gmail account which I will use for the login for all
accounts.
Knowing the pixel and file size of each media will allow me to create my
branding to the allowed limits:
YouTube:
Pfp – 98x98 pixels, 4MB
Banner – 2048 x 1152 pixels, 6MB
Video Watermark – 150 x 150 pixels, 1MB
Twitter:
Pfp – 400x400 pixels, 2MB
Banner – 1500x500 pixels, no listed size potentially 2MB but not
confirmed
Facebook:
Pfp – 180x180 pixels, no confirmed file size
Banner – 820 x 312 pixels, no confirmed file size
Instagram:
Pfp – 180x180 pixels, no confirmed file size
Gmail
YouTube
Twitter
Facebook
Instagram

Because all the Pfp's and Banner file sizes are different.
What I will do is create a logo and export it at different
sizes to suit the different platforms.
Here is the base design, which I change for each account:
I then created variations for each social media, changing
the inner layer for each different account. The base
design remains.

Here are the variations of my media brandings:
Youtube – I positioned a white banner to place the title onto. The
branding is clearly displayed in the logo and on the banner. I
continued the graphical layer which provides the colour, onto the
the text layer, providing a continuious style
Facebook – the Facebook branding was the most successful out of
all the social medias. I correctly lined up the profile picture and
banner, when viewed at 100%. It reall comes together and looks
like one image as opposed to separate elements.
Instagram – the instagram branding was simple, as I only had
access to the profile picture, and no banner.
Twitter – twitter could use some work. The profile picture was fine,
however, I found it diffacult to incorporate the banner in the right
position. The image is not placed where I intended it to

Creating the Website
hosting my articles is the primary useage of my website.
Back in my initial branding idea generation, I decided to
continue the theming into this website.
https://xpointwasher
e.wixsite.com/xpoint

Creating music for Video
My first call with Elliot my music producer I explained:
I wanted a consistent beat for each song
• The beat should change over time – Introduction, melodic
building, buildup, drop, breakdown chorus ETC. The aim is
to use 1 song for 1 video edit.
I want the ability to pick and choose parts of songs to be able to
use different parts for different emotions.
He explained how he would lable areas of the song so I could
easily edit around them. For example, a drop would be a time
where I can incorporate the beat to transition on.

Creating music for Video
Here is the first pieces he sent me:
https://youtu.be/al7GLGI0PYg
The music here is really building upon the racing style of music.
Tension is hightening as the song progresseses, easily allowing
me to make shots around.
From the last version I have asked for a harder drop and softer
drums. The point being that I want my voice to be as clear as
possible. I will while editing use the constant gain effect to tone
down the music to only have my voice audible, but it will still be
in the background.

Fmp Pre-Production and Planning

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